Quick insight into building your Inbound Sales and Marketing foundation.
Top tips and techniques for getting started and setting yourself up for success.
Content marketing tactics to grow traffic for your businessLetitiah Obiri
Content marketing tactics to increase traffic, engagement, drive conversions, leads and sales. The deck features B2C and B2B content marketing tactics to increase website traffic and engage customers. It will suggest proven content ideas like white papers, infographics, e-books, shoppable e-magazines etc as ideal ways to engage visitors, drive website conversions and build media coverage.
Content marketing tactics to grow traffic for your businessLetitiah Obiri
Content marketing tactics to increase traffic, engagement, drive conversions, leads and sales. The deck features B2C and B2B content marketing tactics to increase website traffic and engage customers. It will suggest proven content ideas like white papers, infographics, e-books, shoppable e-magazines etc as ideal ways to engage visitors, drive website conversions and build media coverage.
Small Business Tips: How to Sell More on the WebPowerHomeBiz.com
Tips for small business and home business entrepreneurs on how to sell on the Web, including learning how to attract more visitors and then turning them into customers. Learn how to increase conversion rate and increase sales from your ecommerce store.
this presentation will teach you how to make simply and effective pitch deck for fund arise.
This is develop by Anup kumar, founder at Mychhotashop, Shiksha - Upyog.
Rather than rushing into a detailed business plan, a pitch deck can help Sartup Solopreneurs flesh out their business ideas without getting lost in the details.
How Startups Can Create Powerful MessagingME Consulting
A look at how startups can create clear and well-articulated messaging. This presentation explores the value and challenges in creating messaging, as well the processes to create it.
ContentBacon: Content and the Customer JourneyWendy Lieber
ContentBacon shares how to use content to fuel your inbound marketing strategy and create traffic, leads, and customers. ContentBacon is a Hubspot Agency Partner and a leading content creation service that makes it easy for customers to create blogs, website copy, social media, emails, lead nurturing campaigns and landing pages through its team of editing and writing ninjas. www.contentbacon.com, 1.800.748.5805, ext. 100
The sales landscape has changed dramatically due to the impacts of COVID-19. The number of organizations with sales teams working and selling remote has grown 400% over the past 10-years and is not likely to change post-pandemic. To keep your sales reps productive, you must equip them with the tools, resources, and leadership they need to remain effective. In this presentation, we highlight 3 ways to empower your remote sales team to ensure ongoing success in today's selling landscape.
How to Build a Validated Sales ProcessSales Hacker
How to Build a Validated Sales Process by Tim Bertrand, Senior Vice President, Worldwide Sales, Acquia. This deck was originally presented at Sales Hacker Series Boston on November 18th, 2014.
Small Business Tips: How to Sell More on the WebPowerHomeBiz.com
Tips for small business and home business entrepreneurs on how to sell on the Web, including learning how to attract more visitors and then turning them into customers. Learn how to increase conversion rate and increase sales from your ecommerce store.
this presentation will teach you how to make simply and effective pitch deck for fund arise.
This is develop by Anup kumar, founder at Mychhotashop, Shiksha - Upyog.
Rather than rushing into a detailed business plan, a pitch deck can help Sartup Solopreneurs flesh out their business ideas without getting lost in the details.
How Startups Can Create Powerful MessagingME Consulting
A look at how startups can create clear and well-articulated messaging. This presentation explores the value and challenges in creating messaging, as well the processes to create it.
ContentBacon: Content and the Customer JourneyWendy Lieber
ContentBacon shares how to use content to fuel your inbound marketing strategy and create traffic, leads, and customers. ContentBacon is a Hubspot Agency Partner and a leading content creation service that makes it easy for customers to create blogs, website copy, social media, emails, lead nurturing campaigns and landing pages through its team of editing and writing ninjas. www.contentbacon.com, 1.800.748.5805, ext. 100
The sales landscape has changed dramatically due to the impacts of COVID-19. The number of organizations with sales teams working and selling remote has grown 400% over the past 10-years and is not likely to change post-pandemic. To keep your sales reps productive, you must equip them with the tools, resources, and leadership they need to remain effective. In this presentation, we highlight 3 ways to empower your remote sales team to ensure ongoing success in today's selling landscape.
How to Build a Validated Sales ProcessSales Hacker
How to Build a Validated Sales Process by Tim Bertrand, Senior Vice President, Worldwide Sales, Acquia. This deck was originally presented at Sales Hacker Series Boston on November 18th, 2014.
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
Our 2nd part of the Startup Series, which tells you all about why the customer is the king, and the need to build value to him or her through your product
From the Interactive Minds Digital Summit 2017: Bringing agility to marketing. Jenny Williams, Former Chief Marketing Officer, HCF.
For more presentations see http://thedigitalsummit.com.au/2017-presentations-2/
All the things an entrepreneur or start-up needs to know. Is it about the idea? Is it about a great product? How to build a team? Do I need a business plan? How do I raise money? What is a great business strategy?
This presentation is an overview to help people turn a business idea into a real business. It walks you through the questions you need to ask yourself if you're ready for entrepreneurship, if your business idea is a feasible one, what you need to do to market and brand it, and the sales effort you need to make it successful. The full Webinar series is an 8 week intensive workshop that dives into each area in depth so that the individual is ready to launch their business at the end of the workshop.
If you are going to be the founder of your startup, it is critical that you learn sales. It is a skill you must have as a founder. Sales people are independent contractors and they can be hard to manage. They can also make a lot of money. They are a part of your team. You have to be able to lay out the vision for your company and have the knowledge of how to convince people that they want what you are selling.
Sales is often thought of as the dirty job, but it’s every bit as important as the other elements of a business. Without a sustainable revenue stream, you won’t get far. You should be prepared to conduct sales activities in your startup from day one, including cold calling, emailing, and inbound leads.
Entrepreneurs often get in their own way when it comes to sales. They’re afraid of making the first call or they stop themselves from following up because they’re too busy. Or they think that since their product is great and solves a problem, it will sell itself.
Learn about how to dispell these myths and many others from Asia Gladden and figure out what you should really be focused on instead.
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
Inventions, Obsessions, and B2B Marketing AttributionPerkuto
Listen to the webinar: http://goo.gl/PG4kqO
What do inventions and obsession have to do with B2B marketing attribution? Find out the curious history of a common household goods and how to close the loop to do revenue-focused marketing.
Key takeaways include:
- Why B2B attribution is so much harder than B2C
- Practical view on what good attribution looks like
- Overcoming common 'gotchas' with minimal effort
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
At the B2B conference in November Paul Everett, Director of Marketing Strategy took us through the importance of building a balance between customer experiences and doing something as a business that’s worth marketing.
Get Practical With Your Startup's BrandingRobert Wallace
Branding is a practical matter...especially for startups and young companies.
Your company’s logo, messages, images, taglines...they all have a specific purpose. They aren’t created just to look and sound good. They are meant to pique the interest of anyone that encounters them, and encourage them to take that next step: buy your product, learn more, read more, contact you, give you their email, tell their friends, and more.
So...is your branding getting the job done?
Similar to Establish your Sales & Marketing Foundation (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
14. Who are your customers?
How old? Job role? Experience? Family? Goals? Challenges?
What keeps them up at night?
List out every detail imaginable.
PERSONA DEVELOPMENT
Problem/Solution Discovery
16. What are your customer(s) problems?
Start by listing 3.
If you have multiple customers, list 3 per customer type
DO YOU HAVE A PROBLEM WORTH SOLVING?
Problem/Solution Discovery
18. AM I BUILDING SOMETHING PEOPLE WANT?
What is your unique value proposition?
A bundle of benefits, from a customer's perspective, which summarize why customers turn to your company.
Problem/Solution Discovery
20. “Product/Market fit means being in a good
market with a product that can satisfy that
market.”
WHAT IS PRODUCT/MARKET FIT?
Marc Andreessen
Product/Market Fit
38. Who are your customers?
How old? Job role? Experience? Family? Goals? Challenges?
What keeps them up at night?
List out every detail imaginable.
PERSONA DEVELOPMENT
Problem/Solution Discovery
Interview experts within your company
Reach out to current customers for short, 30 minute interviews
Reach out to prospects that your sales team recently lost (if possible)
Use the Alexa Toolbar to find yours and your competitors’ traffic rankings.
overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands.
Search your target keywords and note who comes up
List out what social media sites your competitors are on
Search each of your competitors’ sites for a blog
Search each of your competitors’ sites for a resources page promoting any type of offer and try to download them
major needs and challenges that this persona faces
How is your company’s solution categorized by this persona
What are the main benefits that this persona gets from your solution?
How does your solution differentiate positively from your direct competitors? Indirect competitors?
narrow your initial list down to about 3 to 5 keyword that your client base would probably be searching
Use either Google Adwords or HubSpot’s Keyword Tool for the actual research.
Consider how many searches a keyword gets, and what the search results for a keyword look like.
PILLAR CONTENT IS THE WAY OF THE FUTURE
List out every piece of content that you currently have and connect specific offers to both personas
Create and prioritize a list of offers and pieces of premium content that you will need to either rework, repurpose or create in order to start filling any gaps found in the persona-buyer’s journey table
Consider different ways in which you can help leads move through the buyer’s journey through automation
Do your forms ask questions that your sales team needs to know
Are you utilizing progressive profiling
Are you using thank you pages over inline messages?
Do you have a current database of contacts?
Analyze the data to see what has shown success in the past - DO A/B TESTING
Know who you will be emailing so you can tailor your content and voice.
Know what you will want to generally share.
Analyze what your competitors are doing?
Pick which social platforms are best for you.
Create a publishing strategy that answers the following questions for every platform you’ve decided to target:
Establish a monitoring and engagement strategy.
Review your current strategy and establish a baseline
Spend time reviewing your personas and utilize what you know about their goals and challenges
Create a list of keywords you would like to start ranking for
long tail keywords - IF YOU’RE IN A TOUGH INDUSTRY FOR KEYWORDS
Get buy-in from subject matter experts - BE SEEN AS A TOUGHT LEADER
SET GOALS FOR EVERY CAMPAIGN - website traffic, lead generation, qualified lead generation and customer generation
Always ask yourself - Is it specific (or is it broad)? Is it measurable (can I say 100% if it was a success or not)? Is it attainable (realistic targets)? Is it relevant (does it contribute to my business)? Is it time-bound (is the timing right)?
