The document discusses the Ohio Small Business Development Center (SBDC) at Columbus State. It provides information about Michael Bowers, the Center Manager, and describes the SBDC as an experienced and award-winning team that provides no-cost business advising across four centers. It also lists the nine counties served by the SBDC and encourages visiting the SBDC's small business blog.
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
Inspiration for Marketers: 10 Inspiring Posts from Influencers on LinkedIn LinkedIn
Take a break with inspirational thoughts on creativity from some of the top LinkedIn Influencers in the field of marketing.
As an added bonus, check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education, and content curation.
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
Intentional Networking for Small BusinessJoe Hines
Are you making the most of your networking time? When you network, are you creating opportunities for positive relationships and making a clear distinction about who you are and why people work with you?
If you think you need help in these areas, this presentation is for you!
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
The Prescription For Pharmacy is a live webcast event for the launch of the book and training program.
The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy.
There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy.
We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere.
Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs.
Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
How to build and manage a good LinkedIn profile for effective job hunting (and not only)
Mini manual for beginners who are looking for a job (also) via social network
by Mauro Moschin
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
How to a Rock Your Personal Brand - Building Your InfluenceSocial Jack
If you have ever received a referral for a job or new business, you know how critical your online personal brand can be. People are only one click away from choosing you or moving on, many times you will never know.
Learn from the best who have built thousands of profiles and helped thousands learn how to get their personal brand known. Dean DeLisle and the Social Jack™ Team have put together a quick easy to follow recipe to get on the right track and make sure that people click on you when making that critical choice for a professional.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
ShesConnected Conference Sponsor Deck Updated September 2011ShesConnected
Social Media Conference for Women - Get a crash-course on reaching digital women, the most influential and powerful consumers in the social media space. September 29/30 2011 in Toronto
Inspiration for Marketers: 10 Inspiring Posts from Influencers on LinkedIn LinkedIn
Take a break with inspirational thoughts on creativity from some of the top LinkedIn Influencers in the field of marketing.
As an added bonus, check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education, and content curation.
Sales 2.0: Is Your Sales Force Ready for the Digital Age?James Burnes
Traditional lead generation and sales processes are rapidly evolving with new technologies. Is your sales force prepared to outmaneuver your competition? You cannot afford to be outwitted or outplayed by competitors who are using these new tools to generate leads and steal market share.
It is time to act. It is time to empower your sales force for the digital age.
How To Kick Ass Online With Digital Leadership - Part 2: Social Media, Brandi...Doyle Buehler
Want to build and maintain a compelling competitive online presence with your business? Based upon Doyle Buehler's award winning digital strategy framework, this webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together (strategy, social media, website, sales funnel, branding, content, advertising, SEO etc).
Webinar 2 - Squeezing Social Media Through Your Brand Story
Tuesday, 19 May 2015 9:00pm
How to utilise social media and sharing concepts across your online platform.
Learn how to measure social media ROI for more effective marketing.
How to enhance your brand story through videos and visuals.
Intentional Networking for Small BusinessJoe Hines
Are you making the most of your networking time? When you network, are you creating opportunities for positive relationships and making a clear distinction about who you are and why people work with you?
If you think you need help in these areas, this presentation is for you!
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
The Prescription For Pharmacy is a live webcast event for the launch of the book and training program.
The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy.
There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy.
We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere.
Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs.
Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
How to build and manage a good LinkedIn profile for effective job hunting (and not only)
Mini manual for beginners who are looking for a job (also) via social network
by Mauro Moschin
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
How to a Rock Your Personal Brand - Building Your InfluenceSocial Jack
If you have ever received a referral for a job or new business, you know how critical your online personal brand can be. People are only one click away from choosing you or moving on, many times you will never know.
Learn from the best who have built thousands of profiles and helped thousands learn how to get their personal brand known. Dean DeLisle and the Social Jack™ Team have put together a quick easy to follow recipe to get on the right track and make sure that people click on you when making that critical choice for a professional.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
ShesConnected Conference Sponsor Deck Updated September 2011ShesConnected
Social Media Conference for Women - Get a crash-course on reaching digital women, the most influential and powerful consumers in the social media space. September 29/30 2011 in Toronto
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events. http://www.lexisclick.com/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
The Green Bay Area Chamber of Commerce sponsored this session for area business owners and leaders. The session was facilited by Tim McAdow, Director of Marketing and Communication for Integrity Insurance; Tom Clifford, Director of Digital Development at HC Miller, Susan Finco, Owner and President of Leonard & Finco Public Relations; Patrick Hopkins, President of Imaginasium; Robert Jahnke, President of Top Hat Marketing; Diane Roundy, Director of Business Development for Schenck SC
As part of RE/MAX Realty Advantage's commitment to reaching out and serving the entire real estate community, our Director of Agent Development, Shauna Zamarripa teaches a class specifically on how to generate leads using referrals as a source of business. This series is deigned to introduce concepts, provide examples and to assist real estate agents in creating their own blended marketing model that works for them. Shauna teaches webinars on this content regularly because having the information is great, but getting more than just the information is even better. For more, visit www.281advantage.net
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
Slides from a workshop presented by the Ennovation Center in Independence, Missouri. The program features how to market, brand and promote your specialty food business.
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
A fun and frank discussion about branding and fashion. We cover methods of communication 1980 vs. today and take a look at messaging, research/discovery and brand evolution.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
A fun collaborative discussion about what branding looks like in 2018. We take a look at yesterday and today and compare the methods, messaging and strategies pertaining to the world of fashion.
Brand positioning isn't just a logo. It's researching your target audience, understanding the value of what you do, and then articulating that both verbally and visually.
Consider the questions offered, find answers, and then act!
Product Management Principles in a Services CompanyClifford Dive
....or "we're brilliant guys and we can do clever stuff for you."
Companies delivering services have many of the same challenges as product companies but there are some significant differences too.
Berenice Mann and Clifford Dive look at what makes service companies special, the challenges and possible solutions. They describe their experience of working together in Marketing and Business Development as a local consultancy went through a transformation process, and touch on:
- how to promote the company as thought leader
- coordinated product and services story
- innovation
- sales and marketing working together
Some things worked, and others didn't.
Berenice comes from an R&D background, with a PhD in Physics. She has experience of technical project and team management, from product development and production through to marketing.
Cliff has broad experience in product innovation and realisation, with roles including product management, programme management and business development.
Berenice and Cliff have experience both of product and services companies. They first met at Sentec, where Berenice was Marketing Manager, and Cliff was Business Development Manager, at a time when the company was rapidly evolving, attempting to grow both revenue and profitability.
To offer your customers a consistently great and relevant experience across all touch points with your brand you need to map your customer journey. These 4 tips will help you understand why this is important and how you can do it successfully.
BOOM, it hits you…The million-dollar idea! You need to jump on this and start a business. You start to think about all of the complicated business processes, legal structures and the need for financing and get overwhelmed.
Let me help make starting a business as easy possible. This presentation shares tips and techniques that I have used during the past 25 years of consulting and working with people wanting to start their own business.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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This article provides a comprehensive guide on how to
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Valu Based selling for small business owners August, 2013 session one
1. Consider us your businessConsider us your business
partner…partner…
Only Better!Only Better!
2. Who is @MichaelBowers?Who is @MichaelBowers?
District Center Manager for Ohio
SBDC at Columbus State since 2002
SBDC State Star for Ohio in 2007
Won the SBA Innovation and Service
Center of the Year for Ohio and SBA
Region Five in 2007
Striving to accelerate the growth of
entrepreneurship and small business
innovation. #RunNerds Marathoner.
What's worth doing is worth doing for
26.2!
3. Who is the Ohio SBDC atWho is the Ohio SBDC at
Columbus State?Columbus State?
An experienced & award winning team
providing no-cost, one-on-one business
management advice with four centers to serve
you at one location:
Core SBDC
Manufacturing & Technology SBDC
International Trade Assistance Center
Latino SBDC
4. A team who serves nine
counties including:
Who is the SBDC at Columbus State?Who is the SBDC at Columbus State?
•Delaware
•Fairfield
•Fayette
•Franklin
•Licking
•Logan
•Madison
•Pickaway
•Union
5. Visit my small business blog at Ideas2Deals.comVisit my small business blog at Ideas2Deals.com
9. No Stupid QuestionsNo Stupid Questions
(Although I will talk & Tweet about(Although I will talk & Tweet about
you afterwards)you afterwards)
I love you all it just may not seemI love you all it just may not seem
like it (Tough Love)like it (Tough Love)
Ground RulesGround Rules
10. It’s All About TheIt’s All About The
Story…Story…
What’s YourWhat’s Your
Story?Story?
11. Introduce Yourself / Pitch
Me
What do you do?
Why are you here?
Pitch UsPitch Us
13. There are so many options andThere are so many options and
media now that are competing formedia now that are competing for
consumers’ attention that it is easyconsumers’ attention that it is easy
for them to ignore traditionalfor them to ignore traditional
“Push” advertising“Push” advertising
Traditional Advertising Won’t WorkTraditional Advertising Won’t Work
19. Want To Hear From You
Want To Ignore You
Work The EdgesWork The Edges
20. Earn Attention Of People ThatEarn Attention Of People That
Want To Talk To YouWant To Talk To You
Build Trust With ThemBuild Trust With Them
They Will Share With Their FriendsThey Will Share With Their Friends
Key To Success…Key To Success…
24. Key to SalesKey to Sales
Create Value For The Customer
Find the customers’ pain and solve it!
25. What Makes a Sales Person?What Makes a Sales Person?
26. Why Sales?Why Sales?
If you have a product or
service that helps people you
have an obligation to sell
it to them.
27. Key to SalesKey to Sales
Sales Presentations
Build Rapport = Trust
Probe / Question
Prescribe a Solution
28. Biggest Key to SalesBiggest Key to Sales
CLOSING ~
Ask for the sale
Logical conclusion to the sales process
29. You need to “target” and “focus” on what
will be most successful
You can not focus your attention on
“Everyone” and “Everything”
Everyone isEveryone is NOTNOT your Targetyour Target
30. Vision / MissionVision / Mission
vision statement ~ a picture of your
company in the future. Your vision statement is
your inspiration, the framework for all your
strategic planning.
mission statement ~ articulates the
company's purpose. It is why you do what you do
31. Marketing AnalysisMarketing Analysis
Who is your Target Customer?
What do you know about your customer?
What markets are you competing in?
How are you positioned?
What is your competitive edge?
How does price affect your positioning?
32. Market ResearchMarket Research
Prove or Disprove
There is someone out there to buy your
product?
There is someone out there to buy my product
at my price
33. Market ResearchMarket Research
WHO:
Demographics: the statistical data of a
population, especially those showing average
age, income, education, etc.
WHY:
Psychographics: the “hot button” words of
your customers that reflect their reason for
buying. This is the basis of your overall
messaging.
34. Market Research “How To”Market Research “How To”
http://www.columbuslibrary.org/
35. Reference USA
• Demographics USA • US Census Bureau
• Direct Marketing List Source
Where Are My Customers?Where Are My Customers?
36. Industry Information
• Reference USA
• County Business Patterns
www.census.gov/econ/cbp/index.html
•D&B Regional Business Directory
• Harris Ohio Industrial
and Services Directories
Who Are My Competitiors?Who Are My Competitiors?
37. • Thomas Register of American Manufacturers
http://www.thomasnet.com
• Food & Beverage Market Place
• American Wholesalers & Distributors Directory
• Directory of Chain Restaurant Operators
Special DirectoriesSpecial Directories
38. Main Library
96 S. Grant Ave., Columbus, OH 43215
645-2ASK • columbuslibrary.org
Science, Business and News
is located on the 3rd floor.
Hours are:
Mon.-Thu. 10-8, Fri. & Sat. 10-4, Sun. 1-5.
Source of Research InformationSource of Research Information
44. Everything you do to
promote your business to get
customers to buy your product /
services on a regular basis
What is Marketing?What is Marketing?
45. Marketing Your BusinessMarketing Your Business
Set Goals
Identify your target market
Establish Your Objectives
Map out your tactics
Construct your budget
Build your timeline
Execute - Evaluate - Execute
51. Make Your Own GameMake Your Own Game
More now than ever before you are able to
change the rules of the game through use
of social media tools. These game
changing tools can allow you to bring your
message to more people than ever before
for less money than ever before.
52. Make Your Own GameMake Your Own Game
Just having the tools will not make you
successful. It is the strategy in employing
the tools that will make you successful.
By understanding where you want to go
you can come up with innovative ways to
promote your concepts, ideas and brand.
59. ProspectingProspecting
Networking: Combine pleasure and business.
Cold calling: Calling people with no known interest.
Trade Shows: Have a strategy to convert
Direct mail: Send flyers and information.
Referrals: Get people to give you leads.
Prospecting clubs: Collaborating with other sales people.
On-line sourcing: Finding useful detail online.
Your website: Is a very powerful tool.
Social Media: On-Line Networking.
60. NetworkingNetworking
• It’s not about you
• Build a relationship
• Have to keep moving
• Don’t be that Guy/Girl
• There is no prize for collecting business cards
• Be expected to be there
61. Trade ShowsTrade Shows
• Go to the conferences and exhibitions where your
potential customers go.
• Make presentations that will impress them with your
products and services. Give out copies of your
paper and other material.
• Hold 'clinics' where customers can come and discuss
their difficulties and issues.
• Man the stands and talk to as many people as possible.
and draw them into sufficient conversation to
discover their potential as a customer
• Give out your card, of course. Also get their cards.
62. Direct MailDirect Mail
• Develop and write marketing material that will appeal to your
audience.
• Provide clear and easy contact information, such as:
• Web address
• Email address
• Free phone number
• Pre-paid postcard
• Send it through the mail or otherwise deliver it to their door.
• Make sure that all calls and messages go to a specialized
location that can respond rapidly and knowledgeably.
• Quickly follow up on all responses.
63. ReferralsReferrals
Getting referrals is a preferred method of getting leads.
After refusal: After you have been turned away or not made the sale
is a great time to ask for a referral. But why should a person
give you a referral when they could easily just blow you off?
We generally dislike refusing and turning away other people,
so when we say no, we are more likely to agree to give a
referral to the sales person.
• After the close: After people have bought from you, they are feeling
the post-close warmth and are thus more ready to help you.
• After great service: If you sell someone a great product or give
them great service, they will help you in return by referring
• Any other time: People are often giving you referrals and don’t
know it, pay attention.
64. Prospecting ClubsProspecting Clubs
• Work together with other sales people to share the
burden of prospecting.
• You can even do this with sales people from other
companies where they are selling
complementary products.
• You can either work very closely together on a daily
basis or meet up every now and again to discuss
how the business and general prospecting is
going. As well as sharing leads, also share
methods and ways of converting prospects into
customers.
65. On-Line SourcesOn-Line Sources
• Find information about individuals and organizations who
might buy from available information such as their
blogs and information on company officers.
• Companies often have web pages on their sites that
describe their history, organization and products.
• There are also many useful websites and firms that
provide company information, such as Hoover's and
Dun and Bradstreet.
• Look also for articles by and other information about the
person you are investigating. You might even find
their blog.
67. Cold CallingCold Calling
• Be respectful: You have entered their territory uninvited
and must show that you are worthy of their time.
• Go for yes: Getting agreement sets a pattern whereby
they are more likely to agree.
• Ask for time: If you ask them for a few minutes and they
say yes, they will feel obliged to give you that time.
• Get to benefits quickly: You need to sustain their attention
by showing “what's in it for them”.
• Get to next meeting: Success in cold calling often means
getting permission to continue the conversation later
• Expect No ~ Keep Moving, It’s a numbers game
68. Cold CallingCold Calling
• 80% of all new sales people fail because of call
reluctance.
• The telephone as your stage.
• What is the purpose of your call?
• Is your message clear, concise and consistent?
• The entire purpose of your approach is to get
invited into the conversation.
69. Cold CallingCold Calling
• If you had the cure for cancer, how many
cancer patients would you approach each day?
• We ask questions to identify or create an
opportunity.
• In every call something is being revealed to
you. Are you listening for the opportunity?
• Don’t overcome objections. Work with them.
• What action do you want this person to take?
70. The Ohio SBDC at Columbus State
p. 614-287-5294
www.SBDCColumbus.com
For Information on SBDC ActivitiesFor Information on SBDC Activities