This document discusses how brands can create more engaged communities through social media conversations. It emphasizes that engagement is built on authenticity, transparency, and trust. Brands should ask questions to spark conversations and engage with customers respectfully. While there are no hard rules for social media, brands should avoid being too promotional, personal, or polarizing. Building engagement takes time and effort to create an online community through both conversations and shareable content.
The Scrappy Brand's Guide to Social Media on a BudgetNick Westergaard
My presentation from MarketingProfs B2B Forum on October 11, 2013 in Boston. Rob Yoegel of Monetate and I spoke on "The Scrappy Brand's Guide to Social Media Marketing on a Budget."
Read more: http://www.marketingprofs.com/events/b2b2013/program#ixzz2hRHfvz54
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
This was originally presented as the closing keynote at the APPA National Conference in Chicago on July 27, 2011. For more information, please check out http://www.nickwestergaard.com
Marketing 360 stopni a Inbound MarketingPiotr Bucki
Inbound Marketing to tzw. aktywny marketing przychodzący. W tym modelu skupiamy się na działaniach w Internecie (choć w sumie nie tylko), które nie polegają na zalewaniu klientów masą expand banerów i rectangli oraz linków sponsorowanych, a tworzymy treści, mające na celu bycie odnalezionym przez nich. W dużym uproszczeniu obejmuje trzy główne obszary: marketing w wyszukiwarkach, blogi i media społecznościowe. Dla mnie Inbound Marketing jest naturalną odpowiedzią na spadek efektywności tradycyjnych, outbound’owych technik marketingowych takich jak: outdoor, reklamy prasowe czy TV. Uwzględnia też zmiany w zachowania konsumenckich, w których to klient, który dokonuje przedzakupowego researchu w sieci ( m.in. tzw. Efekt ROPO - Research Online, Purchase Offline) sam znajdzie kontent, który jest dla niego wartościowy z perspektywy przyszłych, potencjalnych zakupów. Działając w ten sposób Inbound Marketing za wszelką cenę stara się być nieinwazyjny.
The Scrappy Brand's Guide to Social Media on a BudgetNick Westergaard
My presentation from MarketingProfs B2B Forum on October 11, 2013 in Boston. Rob Yoegel of Monetate and I spoke on "The Scrappy Brand's Guide to Social Media Marketing on a Budget."
Read more: http://www.marketingprofs.com/events/b2b2013/program#ixzz2hRHfvz54
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
This was originally presented as the closing keynote at the APPA National Conference in Chicago on July 27, 2011. For more information, please check out http://www.nickwestergaard.com
Marketing 360 stopni a Inbound MarketingPiotr Bucki
Inbound Marketing to tzw. aktywny marketing przychodzący. W tym modelu skupiamy się na działaniach w Internecie (choć w sumie nie tylko), które nie polegają na zalewaniu klientów masą expand banerów i rectangli oraz linków sponsorowanych, a tworzymy treści, mające na celu bycie odnalezionym przez nich. W dużym uproszczeniu obejmuje trzy główne obszary: marketing w wyszukiwarkach, blogi i media społecznościowe. Dla mnie Inbound Marketing jest naturalną odpowiedzią na spadek efektywności tradycyjnych, outbound’owych technik marketingowych takich jak: outdoor, reklamy prasowe czy TV. Uwzględnia też zmiany w zachowania konsumenckich, w których to klient, który dokonuje przedzakupowego researchu w sieci ( m.in. tzw. Efekt ROPO - Research Online, Purchase Offline) sam znajdzie kontent, który jest dla niego wartościowy z perspektywy przyszłych, potencjalnych zakupów. Działając w ten sposób Inbound Marketing za wszelką cenę stara się być nieinwazyjny.
With the emergence of new platforms like Pinterst and Instagram as well us updates to venerable social giants like Facebook and Google+, it's clear that social media is getting increasingly visual. This presentation provides an overview of these updates and 6 things your brand can do to prepare. More at http://www.nickwestergaard.com.
Media społecznościowe są jak seks – wszyscy o tym mówią, wszyscy chcą to robić, ale naprawdę niewielu wie jak dobrze to robić. Zamiast budować trwałe związki często trafiają się nam znajomości na jedną noc. I w seksie i w mediach społecznościowych ważny jest podryw – pierwsze wrażenie, ale jeśli chcemy mieć szansę na więcej trzeba się starać i mieć dobrze przemyślaną strategię działania.
Storytelling for UX. Why Stories MatterPiotr Bucki
Storytelling is all about telling stories – the most natural way to communicate and understand the world around us. It’s about using narrative to explain the world.
Why tell stories?
Because stories matter and contrary to bare facts they can create engagement and are influencing the relation building process. They can also help you manipulate realty. But that’s what I strongly do not advocate.
The Art of Storytelling for PPNT Strefa StartupPiotr Bucki
Storytelling to umiejętność budowania prawdziwych historii. Takich, które możesz wykorzystać w personal brandingu, marketingu i budowaniu opowieści o marce i produkcie. Historii opartych na prawdzie i takich, w których bohater ma motywacje, pomocników i mierzy się z prawdziwymi dramatami. O tych i innych elementach dowiesz się z tej prezentacji.
Slides of my presentation on the visual revolution and visual content marketing at Social Media Week Rotterdam 2015. If you'd like to know more, have questions, or want to receive a Very Short Introduction to Visual Content Marketing please send an e-mail to VCM [at] elsekramer.com.
A presentation on visual social media like Instagram and Pinterest, for the Michigan state tourism conference 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling.
At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Gone are the days of branded marketing: storytelling is now about telling the definitive narrative about an issue or topic in a wholistic way -- the state of, the evolution of, the future of. And it is in this context that brands will most successfully communicate with their consumer.
Originally presented at Oklahoma City’s Ad Club on 6/13/12.
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
Narrative Image: The How and Why of Visual StorytellingDaniela Molnar
Explores the basics of how images communicate. Looks at various types of visual narratives. Presented to the Guild of Natural Science Illustrators at the 2011 national conference in Olympia, WA on July 12, 2011.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
I explore my journey of discovering Visual Storytelling and Data visualization. I look at how social media has provided building blocks to create new and exciting experience.
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
The most important metric you WON'T find in Facebook InsightsRob Clark
As presented at PodCamp Toronto 2014
Likes. Shares. Viral impressions. Organic reach. Clicks. Social media offers a wealth of analytic tools showing how people are interacting with your content. Tallies of eyeballs and counts of social gestures. Yet few brands or agencies are actually paying attention to the metrics that matters most in marketing and communications.
Come for a discussion as to what the most important thing that you're not likely tracking is, and walk out with some solid ideas and best practices of how to track it. Those with Math Anxiety, fear not. This is a session about getting answers and not crunching numbers.
Main Presentation Slides from the #iprevent San Diego Conference - April 20-2...LEAD
Developed by LEAD, in partnership with Live4Lali, this conference series features inspiring speakers who engage participants with innovative ideas and real-world solutions to substance use, abuse and overdose.
Personal - Professional Mix in Social Media: For NonprofitsKivi Leroux Miller
How nonprofits can find the right mix of personal and professional for their social media profiles. From a Nonprofit Marketing Guide.com webinar in July 2009.
Learn more about me, my popular speaking topics, and how I can help you and your audience at your next conference or corporate event. More at nickwestergaard.com.
My closing talk from the MarketingProfs B2B Forum during my "7 Minutes of Awesome" on Clarity from Chaos. All images were drawn by me (my first time doing this!).
Check out the agenda for this year's Social Brand Forum, an industry leading digital marketing event. Register now at http://www.branddrivendigital.com/socialbrand2014/
The full agenda for Social Brand Forum 2013, held October 24-25 at the Iowa River Landing in Coralville. Learn more and register at http://socialbrandforum.com
My "Bold Talk" from Hubspot's Inbound 2013 event in Boston on August 20, 2013. This talk was based on my findings after a year of co-hosting The Work Talk Show podcast.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
4. rudyard kipling
I keep six honest serving men (They
taught me all I knew): Their names are
WHAT and WHY and WHEN and HOW
and WHERE and WHO.”
“
5. unpacking the “serving men”
‣ WHY are we doing this?
‣ WHAT are we doing?
‣ WHEN does this happen?
‣ WHERE does this happen?
‣ WHO does this involve?
‣ HOW do we get it done?
7. social media conversations
‣ Why Engagement Matters
‣ Building Engaging Conversations
‣ How Questions & Answers Spark Conversations
‣ The Rules of Engagement
‣ Creating a Campfire
10. engagement
noun
1. the act of engaging or the state of being engaged.
2. an appointment or arrangement: a business engagement.
3. betrothal: They announced their engagement.
4. a pledge; an obligation or agreement: All his time seems to be taken up
with social engagements.
5. employment, or a period or post of employment, especially in the
performing arts: Her engagement at the nightclub will last five weeks.
11. engaging
verb (used with object)
1. to occupy the attention or efforts of (a person or persons): He engaged her
in conversation.
2. to secure for aid, employment, use, etc.; hire: to engage a worker; to engage a
room.
3. to attract and hold fast: The novel engaged her attention and interest.
4. to attract or please: His good nature engages everyone.
5. to bind, as by pledge, promise, contract, or oath; make liable: He engaged
himself to repay his debt within a month.
12. engagement is a key trait of new media
Photo via Flickr user Enid Martendale
13. strong brands have engaged communities
Photo via Flickr user Eran Sandler
19. Finding your authentic voice
Photo via Flickr user hidedevries
“Thank you for your feedback.
We appreciate your support.”
vs.
“Thanks!!! You rock :)”
56. relevant question ideas
‣ “Why did you like this page?”
‣ “What kind of conversations do you want to have here?”
‣ “What was your first experience with our product?”
‣ “Can you tell us a story about you and our product?”
‣ “What can we do better?”
‣ “What did you like best about your new product?”
‣ “Did you like our new ad?”
57. other post ideas
‣ “Click Like if you agree!”
‣ “My favorite thing to do in the summer is _____________”
‣ “What other tips would you add to this list?”
‣ “True or False ...”
58. 5xmore engaging than informational posts
Source: Likeable Media
click-t0-like posts are
77. do not delete (dnd) rule
Unless a comment is obscene, profane, bigoted, or contains someone’s personal
and private information, never delete it from a social network.
Source: Likeable Social Media, Kerpen
78. steps to dealing with upset customers
‣ Answer the Social Telephone — Quickly! 24 Hours
‣ Respond with Humanity & Humility
‣ Take the Matter Offline
‣ Deliver a Resolution Swiftly
‣ Don’t Feed the Trolls
‣ Leave a Record of Resolution Online
79. happy fans will tell the world
Photo via Flickr user floeschie
82. “if you build it, they will come.”
Photo via Flickr user decarr66
WRONG!
83. takes time to build
Photo via Flickr user Jameel Winter
84. key take-aways
‣ Engaging brands create an engaging community
‣ Engagement is created through authenticity, transparency, and trust
‣ Remember the key conversational ingredients — questions and answers
‣ Rules matter — especially the “mom rules”