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Knowledge has to be improved, challenged, and increased constantly, or it vanishes
Peter Drucker
A good decision is based on knowledge and not on numbers
Plato
Information is not knowledge
Albert Einstein
Perplexity is the beginning of knowledge
Khalil Gibran
Where is all the knowledge we lost with information ?
T. S. Eliot
An investment in knowledge pays the best interest
Benjamin Franklin
Knowledge of what is does not open the door directly to what should be
Albert Einstein
Knowledge is love and light and vision
Helen Keller
Today knowledge has power. It controls access to opportunity and advancement
Peter Drucker
There is only one good, knowledge, and one evil, ignorance
Socrates
Knowledge is power
Francis Bacon
A decade ago…..
JANUARY 23, 2006
Who are my
customers?
How do they shop ? How do we reach them?
How do I support the
demand?
What do we offer them?
Attain
Customer Insight
Determine
Strategies
Manage /
Optimise
Merchandising
& Marketing
Source, Supply &
Execute
Measure &
Improve
Conduct Regular Customer Penetration&
Sales/Margin Reviews
Conduct Regular
Business Reviews
Perform Regular
Category Reviews
Manage / Analyze
Point of Sale Data
Conduct
Customer & Market Research
Define
Customer Segments & Profiles
Manage / Analyze
Loyalty Data
Manage Customer
Service & Experience
Manage / Optimise
Inventory Flow &
Replenishment
Manage eCommerce
Operations
Source / Manage
Supply
Execute In-Store
Merchandising &
Loyalty Programs
Inform
Financial Plans & KPI’s
Determine
Formats Strategy &
Clusters
Determine
PortfolioStrategy
Determine
Customer Strategy
Inform
Go-to-Market Strategies
Budget allocation&
Expense Management
Cost benefit estimation
Strategy to cope with
Competition Brand Planning
Vendor Management &
Quality Control
Manage & Plan
Assortment
Manage Space & Visual
Merchandising
Manage Advertising
Manage Pricing,
Promotions & Markdown
Manage
Loyalty Marketing
Optimise Assortment Optimise Space Optimise AdvertisingOptimise Pricing,
Promotions & Markdown
Optimise Loyalty
Marketing
Dowehavetherightpersonneltodeliverthetasks?
DATABASE DATABASE
DATABASE
HR Demand Planning
& Recruitment
Leadership
Development
Learning and
Development
Performance
Management
Employee Engagement
& Best Practices
DATABASE
A Business-2-Consumer business
Analytics set-up = Database * Tools * Capability
Database: Few good Open source database software solutions
Tools: Few good Open source tools
Capability
Self-study Training Consulting
0
9000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
0
25000
Merchandise purchases Cash advances
0
25000
Merchandise purchases Cash advances
0
9000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29
Customer A’s transactions over a month
Customer B’s transactions over a month
Summarized data by month Transaction day by day
Summarized data
for customers A and B looks same,
but transaction data
reveal important patterns
Details
Relevance
Text analytics for product classification
Social media listening!
Timing & Precision
Measurement / Feedback
KPIs
Live Strategy
Accounts Queued for detection
Account Maintenance
Corrective actions
Operations/ Detection
Investigation
Anti-fraud analytics
Next best action analytics

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Analytics: Knowlvers' presentation part 1

  • 1. Knowledge has to be improved, challenged, and increased constantly, or it vanishes Peter Drucker A good decision is based on knowledge and not on numbers Plato Information is not knowledge Albert Einstein Perplexity is the beginning of knowledge Khalil Gibran Where is all the knowledge we lost with information ? T. S. Eliot An investment in knowledge pays the best interest Benjamin Franklin Knowledge of what is does not open the door directly to what should be Albert Einstein Knowledge is love and light and vision Helen Keller Today knowledge has power. It controls access to opportunity and advancement Peter Drucker There is only one good, knowledge, and one evil, ignorance Socrates Knowledge is power Francis Bacon
  • 3. Who are my customers? How do they shop ? How do we reach them? How do I support the demand? What do we offer them? Attain Customer Insight Determine Strategies Manage / Optimise Merchandising & Marketing Source, Supply & Execute Measure & Improve Conduct Regular Customer Penetration& Sales/Margin Reviews Conduct Regular Business Reviews Perform Regular Category Reviews Manage / Analyze Point of Sale Data Conduct Customer & Market Research Define Customer Segments & Profiles Manage / Analyze Loyalty Data Manage Customer Service & Experience Manage / Optimise Inventory Flow & Replenishment Manage eCommerce Operations Source / Manage Supply Execute In-Store Merchandising & Loyalty Programs Inform Financial Plans & KPI’s Determine Formats Strategy & Clusters Determine PortfolioStrategy Determine Customer Strategy Inform Go-to-Market Strategies Budget allocation& Expense Management Cost benefit estimation Strategy to cope with Competition Brand Planning Vendor Management & Quality Control Manage & Plan Assortment Manage Space & Visual Merchandising Manage Advertising Manage Pricing, Promotions & Markdown Manage Loyalty Marketing Optimise Assortment Optimise Space Optimise AdvertisingOptimise Pricing, Promotions & Markdown Optimise Loyalty Marketing Dowehavetherightpersonneltodeliverthetasks? DATABASE DATABASE DATABASE HR Demand Planning & Recruitment Leadership Development Learning and Development Performance Management Employee Engagement & Best Practices DATABASE A Business-2-Consumer business
  • 4. Analytics set-up = Database * Tools * Capability Database: Few good Open source database software solutions Tools: Few good Open source tools Capability Self-study Training Consulting
  • 5. 0 9000 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 0 25000 Merchandise purchases Cash advances 0 25000 Merchandise purchases Cash advances 0 9000 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 Customer A’s transactions over a month Customer B’s transactions over a month Summarized data by month Transaction day by day Summarized data for customers A and B looks same, but transaction data reveal important patterns Details
  • 6. Relevance Text analytics for product classification Social media listening!
  • 7. Timing & Precision Measurement / Feedback KPIs Live Strategy Accounts Queued for detection Account Maintenance Corrective actions Operations/ Detection Investigation Anti-fraud analytics Next best action analytics