This is a lecture given at UC Berkeley on startup strategy on September 23 2013 at the Lester Center for Entrepreneurship. Building insanely great apps and companies takes 4 things: 1. Accept that nobody cares about your product 2. Find a simple solution to a big problem 3. Respond to what the market tells you 4. Build a killer team This presentation covers the above with specific tips and techniques you can implement to build a great company and killer products. Intro to Entrepreneurship L&S 5 (UGBA 96) Monday September 23, 2013