This document provides an overview of small business marketing basics. It recommends developing a marketing plan by taking stock of strengths and weaknesses, opportunities, and threats. The plan should set goals, check competitors, and target the ideal audience. The document also discusses understanding what is being sold, the difference between marketing and branding, and action items for crafting a message and using various marketing channels like websites, social media, email marketing and events. The overall purpose is to help small businesses develop an effective marketing strategy.

1. Small Business Marketing Basics

2. Tracy M. Thomas, Owner
Social Media and Email Marketing Strategist
EMAIL : INFO@STELLARMARKETINGPRO.COM
WWW.STELLARMARKETINGPRO.COM
Local Authorized Expert & Solutions Provider

3. •Social Media Marketing
•Email Marketing
•Search Engine Marketing
•Logo Design - Branding
•Website Design
Local Authorized Expert & Solutions Provider

4. •Define your audience
• Send a message specific to that audience
• Get a physical and measureable results
Local Authorized Expert & Solutions Provider
What is Marketing?

5. Create a Marketing Plan
“If you fail to plan, then you plan to fail.”

6. Take Stock of Your Strengths
& Weaknesses
Strengths
Positive, internal factors, that can be tangible and
intangible factors
Weaknesses
Negative, internal factors, that can be lack of
resources to stay market-relevant
Opportunities
Growth areas in your market
Potential to expand offerings
Threat
What kind of social, economic, technological pressures
face your business

7. Set Your Goals
Aim High
 Set your goals so high you can’t achieve it
 Make sure the projects lead to bigger results
 Remember to enjoy the process as you get there
What is your big goal??

8. Check Your Competitors
 Checking out your competitors can help
with your event design business by giving
you insight
 Make sure to stand out and not copy what
others are doing
 Develop new ideas for your own event
planning marketing strategy

9. Target Your Market
 Know – Define the demographic that best fits your products and
services
 Income, Age Range, and/or Gender
 Ideal client
 Reach – Get in front of your target customer by understanding
where and how they get information
 Motivate – Educate your customer on what product or services you
provide
 Understand your customers pain points

10. Understand What You Are Really Selling!
 Build your knowledge about your
products/services before you try and sell to
anyone
 What is UNIQUE about your business
 What is your marketing message
 What do you specialize in… expertise
 Narrow it down and dominate it

11. Marketing vs. Branding

12. What Builds a Brand?
 Your image
 Your visibility
 Consistency, Building
Relationships & YOU!

13. Action Items
Establish Your Identity
 Your Company Name
 Use a Slogan or Tag Line
 Brand Logo

14. Action Items
Your Marketing Materials
 Business Cards
 Brochures
 Price Sheets, postcards, flyers

15. Crafting Your Message
 Start with your copy
 Make sure it’s free of errors, proof, editor, copywriter
 Headlines, Body Text
 Design – Comes Last
 Readability
 Consistency colors

16. Action Items
Marketing Channels
 Website
 Advertising, print, magazine, google Ads
 Social Media – Facebook, Instagram, Pinterest
 Email Marketing – Build Your List
 Radio – TV – Media – Local
 Press Releases – Newsworthy press, local media
 Events – Networking, making connections

17. @Stellar_BizPro
THANK YOU!!
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