xTuple.com Supports Innovation: From blueprints to buildouts, xTuple helps foster startups in the heart of the Mid-Atlantic technology corridor between Research Triangle, North Carolina and Washington D.C. As a committed, passionate member of the Greater Norfolk tech community, xTuple is a financial sponsor as well as mentor at Hatch Norfolk, an intense accelerator program, and other events where entrepreneurs showcase their ideas. www.HatchNorfolk.com
Read the full blog post: http://www.distilled.net/blog/distilled/dear-cmo-your-marketing-plan-is-broken/
We've been doing a lot of work recently looking into agile marketing. In the slidedeck above we want to make the case for and show off some worthy examples of how and where agile works in the three areas that we really care about and can influence as consultants - budget, people and processes.
This is the hottest ad sales seminar around and has been for years ...targeted to magazine executives....FOLIO, the CRMA, hundreds of publishers sales meetings and ad sales conferance
If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.
Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.
Do you know where your sales tools come from? Ever wondered where things like trial close and handling objections came from? In this is a report award winning business coach Andrew Priestley explores where some of your sales techniques and tools really come from. and if they even work.
A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.
Trends, Tools and Techniques for the Modern Sales ProcessSean Henri
Question, how should sales teams spend their time? If you answered anything other than “selling,” you’re in the wrong business. But as it turns out, that’s not how most teams operate. A recent study showed that reps spend less than a third of their time actually selling – compared to a full 50% spent between administrative CRM tasks and searching for content.
So, how can your sales team make the shift to focusing more time on selling when you need them to keep up with everything else?
Join Pepperland Marketing’s Sean Henri to learn how your sales team can transform their approach the sales process.
During this session, you will learn:
· A new method of connecting with the modern buyer
· How to use technology to your sales team’s advantage
· Ways to easily identify the right prospects at the right time
View the slides or register to watch the on-demand webinar:
A workshop (including templates and frameworks) that focuses on the key areas of a marketing strategy - goals, target audiences, buyers personas, the buyer's journey, and tactical execution.
Read the full blog post: http://www.distilled.net/blog/distilled/dear-cmo-your-marketing-plan-is-broken/
We've been doing a lot of work recently looking into agile marketing. In the slidedeck above we want to make the case for and show off some worthy examples of how and where agile works in the three areas that we really care about and can influence as consultants - budget, people and processes.
This is the hottest ad sales seminar around and has been for years ...targeted to magazine executives....FOLIO, the CRMA, hundreds of publishers sales meetings and ad sales conferance
If you are starting a new business or a veteran, it is wise to understand the basics of marketing. Without a marketing plan, you're going to experience a lot of frustration and insequirity. With a marketing plan, you'll have a blueprint that saves you money and insures success.
Victoria Garcia has been in the business of helping small businesss with their marketing for over 24 years. Feel free to contact her with questions if you have any.
Do you know where your sales tools come from? Ever wondered where things like trial close and handling objections came from? In this is a report award winning business coach Andrew Priestley explores where some of your sales techniques and tools really come from. and if they even work.
A presentation I gave to NACUE (National Consortium of University Entrepreneurs) on zero-budget online marketing techniques for startups and entrepreneurs, aka inbound marketing.
Trends, Tools and Techniques for the Modern Sales ProcessSean Henri
Question, how should sales teams spend their time? If you answered anything other than “selling,” you’re in the wrong business. But as it turns out, that’s not how most teams operate. A recent study showed that reps spend less than a third of their time actually selling – compared to a full 50% spent between administrative CRM tasks and searching for content.
So, how can your sales team make the shift to focusing more time on selling when you need them to keep up with everything else?
Join Pepperland Marketing’s Sean Henri to learn how your sales team can transform their approach the sales process.
During this session, you will learn:
· A new method of connecting with the modern buyer
· How to use technology to your sales team’s advantage
· Ways to easily identify the right prospects at the right time
View the slides or register to watch the on-demand webinar:
A workshop (including templates and frameworks) that focuses on the key areas of a marketing strategy - goals, target audiences, buyers personas, the buyer's journey, and tactical execution.
MARKETING OPPORTUNITIES: MISSING THEM IS COSTING YOUR BUSINESSStuartJDavidson.com
Knowing how to identify potential marketing opportunities can be the difference between loyal long-term customers and more underwhelmed members of the general public.
This might sound very generalised, but it is happening right now. In your business.
And it’s costing you.
Your Core Ideal, Key Words and Phrases and Big MessageAndrew Priestley
In this free discussion paper, award winning business coach Andrew Priestley explores Jim Stengel's ten year study into business growth. Stengel concluded that companies that grew - especially during the GFC economic challenge of 2007 and 2011 had identified their Core Ideal. Stengel profiled over 50,000 companies global but those rated in the S&P 500 but Priestley wondered if the findings translate to SMEs (six and seven figure businesses) or were relevant to start-ups.
This report includes a quiz designed to help you determine your Core Ideal. You are invited to share your results with the author.
The Ultimate Guide to Professional Development for Sales ProfessionalsThe Muse
Are you a salesperson who wants to be even better at your job? Or, just wondering what it takes to have a great career in the sales world?
Look no further.
The Muse asked some of the best sales professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
In this presentation, Marketing Motivator Jennifer Henczel provides questions to inspire you to brainstorm, create and cultivate your brand.
Engagement goes hand-in-hand with branding. The who, what, where, and how of product and content development also apply to creating your brand. Who you connect with, what you do to connect with people, where you connect with people, and how you connect with people is your band in action. It's what people see and how they will determine who you are to them, thus creating your brand.
Your brand is not necessarily what you think you are, it's what is in the minds of the people you are reaching. The ultimate goal is to align those 2 perceptions as closely as possible.
People want to do business with people. So, while we may come up with logos, brand names, and slogans along the way, keep in mind that people want to know YOU. They want to know who you are, what you offer, and what you are all about. So dig deep to explore your highest and truest self and demonstrate that in everything you do.
Don’t be vanilla! First, before you even begin, be sure that you are committed to showing people that you are the best at one thing. Do not set out on this journey with a plan to list every single thing you have ever done and can do. Build your story around the one thing that makes you stand out in the crowd. Some people think they are going to miss out on opportunities if they reduce the number of things they offer and just focus on one thing. The opposite is true, you will actually gain a more targeted audience with a higher return. That is the only way you are going to rise above the noise. Otherwise, your message is going to become diluted.
Next, look at the leaders who inspire you and what you admire about them. Then, explore what is unique about you and define your audience.
The Evolution of the
Sales and Marketing Relationship
In early 2014, HubSpot and LinkedIn wanted to gain knowledge about current processes and
collaboration between marketing and sales.
A workshop that looks at the key elements of developing a marketing strategy: goals, target audiences, stories, channels, budgeting, measurement, and optimization. It's a look at how to creating a marketing plan for success.
Using Kentico EMS to optimize the B2B sales processJames Williamson
Forrester e-Business analyst Andy Hoar projects that 1 million B2B sales reps will be replaced by digital channels by 2020. This session will demonstrate a practical example of B2B sales process automation using Kentico EMS. We’ll cover key digital strategy tenets like customer segmentation, offering positioning and user journey development. We’ll demonstrate the execution of the digital strategy through IP-based company intelligence, persona development, campaign development, conversion set-up, lead scoring configuration, marketing automation and score-based lead integration into CRM system. You’ll walk away with an actionable roadmap for how to use Kentico EMS to automate your B2B sales process.
What is product marketing in a tech company, is it even a real thing, what are the key challenges, how are things changing and what are key takeaways. The session will draw on my 20+ years product marketing experience working for telcos and technology companies in Ireland, UK and Silicon Valley. Session from Product Camp Dublin, June 2017
MARKETING OPPORTUNITIES: MISSING THEM IS COSTING YOUR BUSINESSStuartJDavidson.com
Knowing how to identify potential marketing opportunities can be the difference between loyal long-term customers and more underwhelmed members of the general public.
This might sound very generalised, but it is happening right now. In your business.
And it’s costing you.
Your Core Ideal, Key Words and Phrases and Big MessageAndrew Priestley
In this free discussion paper, award winning business coach Andrew Priestley explores Jim Stengel's ten year study into business growth. Stengel concluded that companies that grew - especially during the GFC economic challenge of 2007 and 2011 had identified their Core Ideal. Stengel profiled over 50,000 companies global but those rated in the S&P 500 but Priestley wondered if the findings translate to SMEs (six and seven figure businesses) or were relevant to start-ups.
This report includes a quiz designed to help you determine your Core Ideal. You are invited to share your results with the author.
The Ultimate Guide to Professional Development for Sales ProfessionalsThe Muse
Are you a salesperson who wants to be even better at your job? Or, just wondering what it takes to have a great career in the sales world?
Look no further.
The Muse asked some of the best sales professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
In this presentation, Marketing Motivator Jennifer Henczel provides questions to inspire you to brainstorm, create and cultivate your brand.
Engagement goes hand-in-hand with branding. The who, what, where, and how of product and content development also apply to creating your brand. Who you connect with, what you do to connect with people, where you connect with people, and how you connect with people is your band in action. It's what people see and how they will determine who you are to them, thus creating your brand.
Your brand is not necessarily what you think you are, it's what is in the minds of the people you are reaching. The ultimate goal is to align those 2 perceptions as closely as possible.
People want to do business with people. So, while we may come up with logos, brand names, and slogans along the way, keep in mind that people want to know YOU. They want to know who you are, what you offer, and what you are all about. So dig deep to explore your highest and truest self and demonstrate that in everything you do.
Don’t be vanilla! First, before you even begin, be sure that you are committed to showing people that you are the best at one thing. Do not set out on this journey with a plan to list every single thing you have ever done and can do. Build your story around the one thing that makes you stand out in the crowd. Some people think they are going to miss out on opportunities if they reduce the number of things they offer and just focus on one thing. The opposite is true, you will actually gain a more targeted audience with a higher return. That is the only way you are going to rise above the noise. Otherwise, your message is going to become diluted.
Next, look at the leaders who inspire you and what you admire about them. Then, explore what is unique about you and define your audience.
The Evolution of the
Sales and Marketing Relationship
In early 2014, HubSpot and LinkedIn wanted to gain knowledge about current processes and
collaboration between marketing and sales.
A workshop that looks at the key elements of developing a marketing strategy: goals, target audiences, stories, channels, budgeting, measurement, and optimization. It's a look at how to creating a marketing plan for success.
Using Kentico EMS to optimize the B2B sales processJames Williamson
Forrester e-Business analyst Andy Hoar projects that 1 million B2B sales reps will be replaced by digital channels by 2020. This session will demonstrate a practical example of B2B sales process automation using Kentico EMS. We’ll cover key digital strategy tenets like customer segmentation, offering positioning and user journey development. We’ll demonstrate the execution of the digital strategy through IP-based company intelligence, persona development, campaign development, conversion set-up, lead scoring configuration, marketing automation and score-based lead integration into CRM system. You’ll walk away with an actionable roadmap for how to use Kentico EMS to automate your B2B sales process.
What is product marketing in a tech company, is it even a real thing, what are the key challenges, how are things changing and what are key takeaways. The session will draw on my 20+ years product marketing experience working for telcos and technology companies in Ireland, UK and Silicon Valley. Session from Product Camp Dublin, June 2017
Employees and other stakeholders have the opportunity AND the responsibility to serve as our best ambassadors, community representatives and spokespersons. Our Employees are our most precious and largest investment – they are truly our Mission AND our Human Resources. Missy Blankenship
This presentation takes you through a marketing process to attract ideal customers to your small business and gives you tips and resources to help you along the way
Ten things that i have learnt in my marketing career_Talk at AICAR Business S...Rohit Varma
The title pretty much describes it all. Marketing is a discipline with tremendous potential and its pursuit as a career very fulfilling i.e. rewarding. This talk at AICAR B-School draws on anecdotes from my two decades plus as a marketer.
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
Is marketing necessary? How can we market effectively as microISVs? Is it possible to market effectively without being evil? Marketing myths, positioning, brand, pricing, promotion...and as much else as I could fit into 45 minutes.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
Ultimate Guide to Inbound Marketing Buyer PersonasSmartBug Media
Buyer personas are the anchor to any good content or inbound marketing program. This guide provides you 75 game changing questions that will help you create better personas, faster!
Jumpstart: The Guide To Growing A Startup With Inbound MarketingHubSpot
Jumpstart your startup with inbound marketing. A simple guide for entrepreneurs that want to grow their business using SEO, blogging and social media. From the makers of the original #CultureCode deck
MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...Financial Poise
There's creating content; then there's creating great content; and then there's creating great content that actually gets seen by the ideal audience. Each of those layers has its own unique challenges. In this webinar episode, we share insights from a variety of highly experienced content creators. Each panelist member provides their own unique spin on how to create great content that gets seen by the intended audience. By the completion of this episode, the audience member will have a clear and actionable plan on how to create outstanding content that meets their unique marketing needs.
Part of the webinar series: MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022
See more at https://www.financialpoise.com/webinars/
What's not changed, what has changed and what's new for your strategic planning
Personalities for your business
Say goodbye to B2B and B2C, say hello to P2P
Your website - your new reception
How to known as the expert for your target market
Your social media goals
Social media plan
Strategic marketing checklist - Don't miss a thing for your next planning day
Everyone has a story. Can you tell yours in six words? No more. No less.
I added mine. I posed the question on LinkedIn and Facebook as well and here are the best. What an overwhelming response!
Submit yours to be considered for SMITH Magazine's next six-word memoir book.
www.SmithMag.net/SixWords
IdealHire: Improving the Hiring Process for Growth and Success, presentation to Hampton Roads Defense and Homeland Security Consortium (DHSC) www.PentagonSouth.org
Workforce Development Overview for the Defense and Homeland Security Consortium on May 12, 2008 by Opportunity, Inc. and the Peninsula Council for Workforce Development
PentagonSouth describes Hampton Roads, Virginia/VA. Defense and Homeland Security Consortium (DHSC) within Hampton Roads Technology Council (HRTC) hosts the website aimed at elevating the national and international awareness of Hampton Roads.
Seeking a Contractor with experience and expertise in communications planning, media relations, development and dissemination of information for publications, and evaluation of communications efforts? Missy Blankenship, Sales and Marketing
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Kseniya Leshchenko: Shared development support service model as the way to ma...
Startup Marketing at Hatch Conference by Missy Schmidt
1. Hatch Norfolk
From Blueprints to Buildouts
Mentor-based startup accelerator
for technology and design entrepreneurs
ready to build a product & launch a
company.
Startup Marketing
(or how to market your venture with little to no money)
Missy Schmidt
@xTuple #Marketing
missy@xTuple.com
HatchConf 25Sep12
3. Your business – and the marketing of it –
will take over your life … every aspect of it.
4. This isn‟t Mad Men 101
Do tell your story to the people who care
Don't obsess about always being "on message"
Don't starve just to spend money (on advertising)
Don't beg media to write about you (they don't care)
Do make it easy for other people to share your content
5. So what can Marketing do for you?
Marketing is your competitive edge
Marketing is meeting customers wants, not needs
Marketing is one part Sales (not the whole thing)
Marketing is far more than tactics.
Marketing is a team sport – every one, every day is marketing
Marketing is executed aggressively by competitive
organizations
Marketing is always analyzed, sound strategy based on
analysis
Marketing is about understanding your own organization,
your abilities and your weaknesses
6. Market like a nonprofit (you are)
You must be a
good steward of
your resources
(time and money)
Have a Plan.
Plan the Work.
Work the Plan.
7. “You've got to find what you love…. [T]he only way to do great work
is to love what you do. If you haven't found it yet, keep looking, and
don't settle.”
Steve Jobs, Stanford University Commencement Speech, June 2005
Do what you love, but …
“All too often, entrepreneurs are in love
with their idea and that it
will be the next Big Thing. They go to great
lengths – and expense – to design, develop
and sell a product for which there is no
9. The Marketing Mix: 4Ps
Place
Product
Price
And – for startups –
I’d replace Promotion with …
People (people buy from people, not
companies)
Make sure YOU are part of the Mix
11. “Startup Marketing” Mistake #2
Believe in magic …
(hope is not a strategy)
Do NOT believe in the
value of Word-of-Mouth
You don't have a budget.
So what?
The founders of Google and
Amazon relied exclusively on
word of mouth to get their
companies off the ground.
12. Other “Startup Marketing” Mistakes
Think a great logo and clever tagline are enough
Forget to cultivate referrals and cross-sell
Ignore prospects (always let them know where you are when they
need you)
Not discover what a market wants (can’t fix what you don’t know is
broken)
Not expect criticism
Not listen
Not respond
Stop marketing, EVER
13. STEP #1: The Marketing Evaluation
1. Where have you been?
2. Where are you now?
3. Where (or what) do you want to be?
4. What are Strengths, Weaknesses, Opportunities, Threats?
5. How will you get where you want to go?
Your market position is a cold-hearted, no-nonsense statement
of how you are perceived in the minds of your prospects.
14. STEP #2: The Positioning Statement
Have One Before You Start Communicating
Cut through the clutter; a positioning statement is your core
message:
Be passionate
Be authentic
Be engaging
Answer these questions:
1. Who are you?
2. What business are you in?
3. For whom/what people do you serve?
4. What's needed by the market you serve?
5. Whom do you compete against?
6. What's different about your business?
7. What unique benefit is derived from your product or services?
15. STEP #3: Use Word-of-Mouth Tools
Find people interested in what you‟re doing – learn their
opinions
Make yourself link-friendly – inbound links as well as
outbound
Build a website for little or nothing using an online website
builder such as MoonFruit.com, Wix.com or BaseKit.com
Maintain a blog using WordPress.com – it‟s your online
editorial
Use free social media – LinkedIn.com, FaceBook.com,
Twitter.com
Share the human face of your organization
Take pictures and post online at Flickr.com
17. Your Old Toolbox Still Works
Don’t presume to know – Research!
Local Chambers of Commerce
State Commerce Agency
Trade Associations
http://www.marketingsource.com/associations/
Networking Opportunities, such as alumni groups and
professional organizations
Vendors and suppliers
Business Advisory Groups
Economic Development organizations
Training, Training, Training
Web, e.g., http://www.allexperts.com
18. Your New Toolbox Gets Better & Better
Some of my favorite FREE resources
http://HubSpot.com/marketing-resources/
http://SurveyMonkey.com/
http://KickStarter.com
http://MarketingPower.com
http://SlideShare.net
http://Mashable.com
http://Wikipedia.org
http://publicityinsider.com/freepub.asp
http://jm-seo.org
http://Flowtown.com/blog/category/brandingmarketing
http://DuctTapeMarketing.com
20. “Create Your Own Meme” Marketing
https://www.facebook.com/norfolkramen
21. It’s a numbers game requiring investment of resources –
time and/or money – in many places, just like Venture Capitalists:
Print Advertising Email Marketing
Trade Shows Marketing Analytics
Direct Mail Website Analytics
Public Relations Marketing Automation
Blog Social Media Monitoring
Facebook Social Media Publishing
Website Lead Management
Twitter Lead Generation
LinkedIn Page Lead Tracking
YouTube Channel Search Engine
Optimization
22. “Customer Service” Marketing
If you focus on your target
markets…
If you solve your customers‟
problems…
If you differentiate yourself
from the competition…
If you attend to wants, not
what they need…
You will have more effective
marketing… and success.
23. Common Sense Marketing
Always ask permission to use a customer‟s name as a
reference.
Always follow up with a “Thank You.”
Never assume that a customer is happy.
Don‟t wait for a customer to complain;
Only 10% do, and
The 90% that don‟t, tell 10-20 other people that you stink.
Make it right, right now.
Make communication and purchasing easy, online.
Have customer information, ordering, order checking?
Have PayPal or other payment capabilities?
What information would customers and prospects like to access
at your website? Ask them!
Work it: Get found, Convert „em to leads, Analyze performance.
Repeat.
24. Marketing Strategy Development
Tactical Decision Tree
What's it all about?
Why would someone want it?
Why would someone NOT want or NOT use?
Why are we doing this (tactic)?
Who are our prospects?
Who's out there & how do we find them?
What's the deal we're offering?
Who's in our backyard (the competition)?
What are the logistics?
When is this happening?
Who is involved with making it happen & how?
What's our creative (message, art, tone)?
What have we done in the past (did it work & why/why not?
Editor's Notes
What do you want to know: Industry trends, Size of the market,Customer wants, Regulatory Issues