Selling Out!David Cutlerwww.EatMedia.com
2How Do You Feel About Selling?
3Inspiration From Ideas
$ellingOut!Sales and Marketing secrets to earn more dealswith corporations, sponsors, partners, investors. 1 - Know what you REALLY offer.2 - Focus ONLY on prospects that need that. 
Strategic Sweet SpotSweetSpot
SWOT = A brutally honest assessmentStrengths- Unique Value PropositionWeaknesses– and the plan to solve themOpportunities– For Company and marketThreats– For prospect’s time and budget
Personality
Be Clear Or Be GoneTransparency
USP – Unique Selling PropositionWhat are you best at?Sell the value (not the features)Own THEIR “why?”
Your value … visually
Clarity in a Picture
Big Picture
Simpler The Better
ResearchWebsiteLinkedinFB, TwitterEventsCall themStore?
Netweaving
Pitch PitchPitch1) Practice2) Tweak3) Practice
Content For ResultsAwareness Interest Decision Action Retention
Jump On!
Your prospect target has BANTBudget
Authority
Need
TimingHave Only One GoalGet the next meeting with the decision-makerUnderstand what they need.Earn your steps through their  process
Relax… it showsGood deals are for both sidesBelieve in the Sweet SpotDon’t be needy or exaggerateSay: “I don’t need this deal, unless…”
Listen
Prepare to ReactQuick WinsQuick FailsSet-up systems to winTechnology PlatformsApproval processes

Selling out! c