Sales and Marketing secrets to win more deals with corporations, sponsors, partners, investors. Know what you REALLY offer. Focus ONLY on prospects that need that.

1. Selling Out! David Cutler www.EatMedia.com

2. 2 How Do You Feel About Selling?

3. 3 Inspiration From Ideas

4. $ellingOut! Sales and Marketing secrets to earn more deals with corporations, sponsors, partners, investors. 1 - Know what you REALLY offer. 2 - Focus ONLY on prospects that need that.

6. Strategic Sweet Spot Sweet Spot

7. SWOT = A brutally honest assessment Strengths- Unique Value Proposition Weaknesses– and the plan to solve them Opportunities– For Company and market Threats– For prospect’s time and budget

8. Personality

9. Be Clear Or Be Gone Transparency

10. USP – Unique Selling Proposition What are you best at? Sell the value (not the features) Own THEIR “why?”

11. Your value … visually

12. Clarity in a Picture

13. Big Picture

14. Simpler The Better

15. Research Website Linkedin FB, Twitter Events Call them Store?

18. Netweaving

20. Pitch PitchPitch 1) Practice 2) Tweak 3) Practice

21. Content For Results Awareness Interest Decision Action Retention

22. Jump On!

24. Authority

25. Need

27. Relax… it shows Good deals are for both sides Believe in the Sweet Spot Don’t be needy or exaggerate Say: “I don’t need this deal, unless…”

28. Listen

29. Prepare to React Quick Wins Quick Fails Set-up systems to win Technology Platforms Approval processes

31. 8 Points Know what you REALLY offer. Focus on prospects that need that. Believe in the Sweet Spot Uniqueness of value Clarity of message Focus on their process Prepare to win Have fun

32. Thank You! www.EatMedia.com David Cutler 617-331-7852 dcutler@eatmedia.com CreativeBusinessDevelopment.com