Sales and Marketing secrets to win more deals
with corporations, sponsors, partners, investors.
Know what you REALLY offer.
Focus ONLY on prospects that need that.
A pro-active workshop I gave for the EDI-program in Barcelona of Fundacio Catalana per la Recerca on pitching. The slides focus on building blocks for a pitch (conditions, content, storytelling, body language, make it stick), the different types of pitches and features various movies to learn from. An important part of the workshop were the exercises, supported by tailor made worksheets.
Sales and Marketing secrets to win more deals
with corporations, sponsors, partners, investors.
Know what you REALLY offer.
Focus ONLY on prospects that need that.
A pro-active workshop I gave for the EDI-program in Barcelona of Fundacio Catalana per la Recerca on pitching. The slides focus on building blocks for a pitch (conditions, content, storytelling, body language, make it stick), the different types of pitches and features various movies to learn from. An important part of the workshop were the exercises, supported by tailor made worksheets.
SPANCO is a basic selling process, which can be used in every field of work because every specialization has to sell and complete his/her target, it's not only in sales. So, Go through the slides and get to know about the concept. Like and share
“Thought leadership is the recognition from the outside world that the company deeply understands its business, the needs of its customers and the broader marketplace in which it operates.”
This presentation provides an overview of the 5 key pillars to achieving success in a startup company and is a top line summary of the book "Startup Ignition".
The reality is that market success cannot be achieved with faster, better, cheaper. Real breakthrough and sustained market growth requires differentiation. Differentiation in the way problems are solved, value is delivered and the market opportunity is addressed.
An explanation of what tech-focussed PR firms like Third Hemisphere (www.thirdhemisphere.com.au) do for their clients, and what they are trying to achieve in the process. Delivered at Australasia's home of fintech and innovation, Stone & Chalk.
Amy Foxwell Marketing Communication IdeasAmy Foxwell
A presentation on effective, affordable and easy to implement marketing communication strategies. Marketing tips and ideas to make your small business communications help you increase profits, get more customers and grow your business. Especially useful for those entrepreneurs currently building their marketing strategy and marketing plans.
Innovative People - Innovative Cities: Linda davies marketingKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Linda Davies marketing taster workshop, Director, Open Communications UK.
Innovative People - Innovative Cities: Philip ParramoreKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Philip Parramore's business planning workshop 'Your business planning toolkit'.
For many years, PR equaled press release. Today’s
media is hungry for ready-made content and unique
sources that doesn’t come in the form of a press release. So what do you do when you seemingly have nothing to say? BLASTMedia President, Lindsey Groepper,
examines the tactics to help get your brand noticed in the media, drive brand awareness, and position your brand as an industry expert to increase targeted web traffic.
Slogans and Storytelling: Messaging that Moves Supporters to ActMiriam Brosseau
Your campaign is a story. How do you invite your supporters to become part of that story -- and give? In this session, get an inside look at what it takes to craft messaging that truly engages and activates. Learn from Charidy's unique model of high-impact, high-urgency campaigns, and walk away with techniques you can apply to your own organization's fundraising and marketing today.
https://www.charidy.com/
SPANCO is a basic selling process, which can be used in every field of work because every specialization has to sell and complete his/her target, it's not only in sales. So, Go through the slides and get to know about the concept. Like and share
“Thought leadership is the recognition from the outside world that the company deeply understands its business, the needs of its customers and the broader marketplace in which it operates.”
This presentation provides an overview of the 5 key pillars to achieving success in a startup company and is a top line summary of the book "Startup Ignition".
The reality is that market success cannot be achieved with faster, better, cheaper. Real breakthrough and sustained market growth requires differentiation. Differentiation in the way problems are solved, value is delivered and the market opportunity is addressed.
An explanation of what tech-focussed PR firms like Third Hemisphere (www.thirdhemisphere.com.au) do for their clients, and what they are trying to achieve in the process. Delivered at Australasia's home of fintech and innovation, Stone & Chalk.
Amy Foxwell Marketing Communication IdeasAmy Foxwell
A presentation on effective, affordable and easy to implement marketing communication strategies. Marketing tips and ideas to make your small business communications help you increase profits, get more customers and grow your business. Especially useful for those entrepreneurs currently building their marketing strategy and marketing plans.
Innovative People - Innovative Cities: Linda davies marketingKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Linda Davies marketing taster workshop, Director, Open Communications UK.
Innovative People - Innovative Cities: Philip ParramoreKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Philip Parramore's business planning workshop 'Your business planning toolkit'.
For many years, PR equaled press release. Today’s
media is hungry for ready-made content and unique
sources that doesn’t come in the form of a press release. So what do you do when you seemingly have nothing to say? BLASTMedia President, Lindsey Groepper,
examines the tactics to help get your brand noticed in the media, drive brand awareness, and position your brand as an industry expert to increase targeted web traffic.
Slogans and Storytelling: Messaging that Moves Supporters to ActMiriam Brosseau
Your campaign is a story. How do you invite your supporters to become part of that story -- and give? In this session, get an inside look at what it takes to craft messaging that truly engages and activates. Learn from Charidy's unique model of high-impact, high-urgency campaigns, and walk away with techniques you can apply to your own organization's fundraising and marketing today.
https://www.charidy.com/
Streamtech® offre tutto ciò che serve per la diretta streaming professionale realizzata in autonomia concentrato in un'unica soluzione: uno strumento di facile utilizzo, frutto di una ricerca finalizzata ad offrire un servizio di elevata qualità a costi contenuti, pensato per un utente non specializzato.
If the market for your product or service is taking off, you’re likely experiencing an influx of new entrants. Customers, potential employees and investors—who in the early days didn’t understand your product or were skeptical it would succeed—now tell you that “everyone’s doing that” and want to know “what’s different about you?”
In this presentation, you'll learn how to refine your target market definition and improve your positioning, so you can help your company grow in a crowded market.
Understanding your consumers to achieve business successSandeep Das
Understanding consumers and targeting them through focused strategies is critical for business success. In this presentation, I look at some frameworks for targeting.
Tycoon created this presentation specifically for participants in New York's Startup Weekend Global Fashion Battle on September 5-7 2014. As dedicated sponsors in this amazing event, Tycoon covers business and marketing fundamentals such as the elevator pitch, customer empathy map, customer decision journey, marketing map and key performance indicators.
This Presentation was delivered by Sir Eric Seyram A at the “iSpace Women’s Entrepreneurs” Program. organised by ispace, a technology hub in Accra supporting start ups and in partnership with Google for Entrepreneurs,
The program was a three-week intensive program aimed at women entrepreneurs who are looking to create a winning business proposal and business pitch. Participants were coached by Sir Eric Seyram A and other industry experts on how to write their business proposal and present themselves to potential investors. Some selected business proposals got a sponsored package from iSpace and also a one on one mentoring with few of the leading women in business in Ghana today.
The program run from 1st April to 18th April 2014 within which there were 9 lecture sessions.
The presentation was captioned Carving your Marketing Strategy and sought to orient participants on how they can create value for their customers and other stakeholders to ensure competitiveness, profitability and sustainability.
Using Growth Hacking & Inbound Marketing To Grow On A BudgetKennedy Andersson AB
Low cost & high impact inbound marketing can ignite growth on a limited budget, if you a start-up or feel like giving-up there are opportunities with a comprehensive inbound marketing program to grow your leads and business.
Evan Madden-Peister. Introduction to Startup SalesIT Arena
Evan Madden-Peister. Mentor at Starta Accelerator. Introduction to Startup Sales.
Consultant, Business Strategist, Project Manager, MBA with 10+ years of experience driving organizational success through the strategic leadership of innovative, progressive projects.
My professional foundation is within the food & hospitality space; having also graduated from the International Culinary Center and worked as a consultant and entrepreneur in the industry. I built on my prior hospitality consulting experience by completing an MBA and consulting for clients across industries and geographies. My expertise spans over marketing, business development/sales, product ideation/development, and business model design across diverse market settings. Repeated success serving as an integral member on cross-functional startup teams.
An articulate, creative, and entrepreneurial manager with excellent communication skills and a proven track record of forging meaningful relationships across a myriad of environments and cultures.
Specialties: management consulting, innovation, business design, business development, marketing and brand strategy, project management, and cross-functional team management
Branding, Positioning & Understanding Current Marketing Issues, presented at CSUSB on 11/20/14. Understanding how to build a positioning statement is the most important part of creating your base to your strategic marketing plan. This presentation goes through how RedFusion builds relationship based, executable marketing cycles for small businesses.
3. Key Barriers for Your Startup
Momentum Barrier
Tech Implementation Barrier
Ecosystem Barrier
Source: Clayton Christensen,
HBS Article on Disruption, Nov 2012
4. Critical Factors for Adoption of New Products
Relative Advantage
Simplicity
Trialability
Observability
Compatibility
Source: Everitt Rogers, “Diffusion of Innovation”
5. First Quote & Assumption
“No One Likes to be Sold, but Everyone
Likes to Buy”
• Sales & Marketing are Different Sides of Same Coin
• Marketing Sows, Sales Reaps
• One Cannot Exist Without the Other
14. Different Phases
Phase 1: Trying to Get Product/Market Fit
Goal: Trial, Feedback, Validation & Reference
Partner/Clients
Phase 2: Scaling & Expanding the Business
Goal: Expand the business, Customer Acquisition
15. Final Quote
“The aim of marketing is to know and understand
the customer so well that the product or service fits
him or her and sells itself.” – Peter Drucker