The document provides a checklist for evaluating ideas from conceptualization through implementation in 3 stages: 1) Imagine the outcome and craft the message to develop the narrative and describe the benefits. 2) Evolve the concept by getting feedback, connect with supporting ideas, and evaluate the opportunity by assessing the market size, costs, and user benefits. 3) Expand the view by building alliances, considering alternatives, quantifying the opportunity, making the case to stakeholders, choosing the best path forward, securing funding, and leading the implementation.