The document discusses the rise of visual content on social media and provides tips for brands to prepare. It notes that 44% of users are more likely to engage with brands that post photos compared to other media. Popular visually-focused social networks like Instagram, Pinterest and Tumblr are discussed. Trends like sharing more images and video on platforms are highlighted. The document concludes by providing six ways for brands to prepare like having a visual plan, investing in photography, teaching storytelling and involving fans.

1. BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
Pics to Clicks
Understanding Social Media’s Visual Revolution

2. Social Media’s Visual Revolution
‣ Why Visual
‣ Visual Updates to Social Networks & Visual Content
‣ Visual Trends
‣ 6 Ways Your Brand Can Prepare
‣ Questions

3. 1
Why Visual?

4. Visual?
Photo via Flickr user Ali Smiles

5. Social Media Is Increasingly Visual

6. Photo via Flickr user birgerking
The Content Shared Is More Visual

8. 44% of users
are more likely to enage with a brand that posts
photos vs. other forms of media
Source: ROI Research

9. 2
Visual Updates to Social
& Social Content

10. 300 Million Photos
Uploaded to Facebook
Every Day
Photo via Flickr user west.m

11. Google+

12. Pinterest

13. Instagram

14. Tumblr

15. Storify

16. Facebook

17. 46% More Engagement with Timeline

18. Impact by Post Type

19. Twitter

20. Photo via Flickr user clasesdeperiodismo

21. Foursquare

22. LinkedIn

23. SlideShare

24. MySpace

25. 4
Visual Social
Media Trends

26. Sharing More Visual
Content
Photo via Flickr user andyarthur

27. More Images in Posts

28. Facebook Favors Photos

29. Source: Diffbot Page Classifier
Image Sharing on Twitter Is Up

30. Source: Diffbot Page Classifier
How Visuals Are Shared via

31. Begun, the video wars have.
– Yoda
Photo via Flickr user fuzzcat

32. By the Numbers
Photo via Flickr user melenita2012

33. June ’13 More Vines!
Source: MarketingLand.com

34. Three Weeks Later
Source: MarketingLand.com

35. More Top Brands Using Instagram
Source: Simply Measured

36. Text Over Photos

37. Infographics

38. Misc. Content – Annual Reports

39. (Haters Gonna Hate)Photo via Flickr user twicepix

40. Issues with Visual Content
‣ No Links — “The Junk Web”
‣ Introducing Humor — May Not Be As Funny As You
Think!
‣ Potential for Abuse — Only Using Visual
‣ However ...

41. Images Show Brand
Humanity

42. Emotional Connections

43. Photo via Flickr user Au Kirk
Seize the Moment!

44. Visual Content Can Also ...
Brand Promote Events Educate
SellLaunch ProductsPosition

45. 4
6 Ways to Prepare
Your Brand

46. 1. The Basics Still Matter
Photo via Flickr user stevendepolo

47. 2. Have a Plan

48. Find the Network That Fits

49. 3. Invest in Photography
Photo via Flickr user BigTallGuy

50. Fun Fact

51. 4. Teach Storytelling

52. 5. Make Your Past Visual
Photo via Flickr user DesheBoard

53. Milestones

54. Pin History Too

55. 6. Involve Your Fans
Source: Ben & Jerry’s Fan Photo

56. #FanPhotos

57. Measuring Visual Content
‣ Different Engagement Stats by Network
‣ Basic Engagement Data on All
‣ Facebook, Twitter, Google+ — Shares/Likes, Retweets,
+1
‣ Pinterest — Referring Links & Repins
‣ Instagram — Likes
‣ SlideShare — Views
‣ Include Short Links (bit.ly) — Call to Action!

58. Looking Ahead
Photo via Flickr user eschipul

59. nick westergaard | branddrivendigital.com | summer–fall 2013
BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
BRAND DRIVEN digital
Questions?!
blog: branddrivendigital.com
podcast: worktalkshow.com
twitter: @nickwestergaard