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2014 Agenda
Marriott Hotel & Conference Center | Coralville, IA
THURSDAY, SEPTEMBER 25th
9:00–11:00 Pre-Conference Workshop with Ann Handley & Nick Westergaard
12:00–1:00 Registration/Sponsor Tables Open
1:00–1:15 Welcome – Nick Westergaard, Brand Driven Digital
1:15–2:15 Opening Keynote
Ann Handley, MarketingProfs – “Dear Diary: A Content Marketing
Makeover”
2:15–3:00 Joe Chernov, Hubspot – “The State of Inbound Marketing: 2014–2015”
3:00–3:30 Break/Birds of a Feather Networking
3:30–4:15 Jason Falls, Social Media Explorer – "Tired! Stop Being Like Everyone
Else & Be Your Own Mentor"
4:15–5:00 Special LIVE Episode of the Work Talk Show Podcast
“How Social Media Works at Allianz and Pancheros”
5:00–7:00 Infusionsoft Opening Reception at Backpocket Brewing
FRIDAY, SEPTEMBER 26th
Breakfast on your own
8:00–9:00 Registration/Sponsor Tables Open
9:00–9:10 Welcome/Updates — Nick Westergaard, Brand Driven Digital
9:10–10:10 Morning Keynote Sponsored by Infusionsoft
Chris Brogan, Owner Magazine – “Digital Business Mastery: How to
Use Content Marketing and Social Networks to Drive Sales and Run a
World Class Business”
10:10–10:30 Break/Birds of a Feather Networking
10:30–11:15 Amy Schmittauer, Savvy Sexy Social –“YouTube Marketing: Show Off
Your Brand Personality in HD”
11:15–12:00 Darin Adams, Infusionsoft – “Lifecyle Marketing: Attract. Sell. Wow.”
12:00–1:00 Lunch
1:00–1:45 Matt Ridings, SideraWorks – “Creating Gravity: Building A Culture Of
Success”
1:45–2:30 Kerry Gorgone, MarketingProfs– “Why Lawyers Kill Your Marketing
Fun (and How to Change That)”
2:30–2:50 Break/Birds of a Feather Networking
2:50–3:50 Closing Keynote
John Jantsch, Duct Tape Marketing – “How to Create the Perfect End
to End Customer Journey”
3:45–4:15 Closing Remarks – Nick Westergaard, Brand Driven Digital
  	
   	
   	
  
What Are ‘Birds of a Feather’?
During these lightly structured networking breaks, we’ll have various spaces throughout the
event designated as nests for birds of a feather based on topic area. Birds of a Feather include
Small Business, B2B Social, Agencies, Education/Non-Profit, and Blogging/Content. Each
flock will be led by an expert and will provide opportunities to connect, share, and synthesize
key take-aways from the Social Brand Forum.
Thanks to Our Sponsors

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Social Brand Forum 2014 Agenda

  • 1.         2014 Agenda Marriott Hotel & Conference Center | Coralville, IA THURSDAY, SEPTEMBER 25th 9:00–11:00 Pre-Conference Workshop with Ann Handley & Nick Westergaard 12:00–1:00 Registration/Sponsor Tables Open 1:00–1:15 Welcome – Nick Westergaard, Brand Driven Digital 1:15–2:15 Opening Keynote Ann Handley, MarketingProfs – “Dear Diary: A Content Marketing Makeover” 2:15–3:00 Joe Chernov, Hubspot – “The State of Inbound Marketing: 2014–2015” 3:00–3:30 Break/Birds of a Feather Networking 3:30–4:15 Jason Falls, Social Media Explorer – "Tired! Stop Being Like Everyone Else & Be Your Own Mentor" 4:15–5:00 Special LIVE Episode of the Work Talk Show Podcast “How Social Media Works at Allianz and Pancheros” 5:00–7:00 Infusionsoft Opening Reception at Backpocket Brewing FRIDAY, SEPTEMBER 26th Breakfast on your own 8:00–9:00 Registration/Sponsor Tables Open 9:00–9:10 Welcome/Updates — Nick Westergaard, Brand Driven Digital 9:10–10:10 Morning Keynote Sponsored by Infusionsoft Chris Brogan, Owner Magazine – “Digital Business Mastery: How to Use Content Marketing and Social Networks to Drive Sales and Run a World Class Business” 10:10–10:30 Break/Birds of a Feather Networking 10:30–11:15 Amy Schmittauer, Savvy Sexy Social –“YouTube Marketing: Show Off Your Brand Personality in HD” 11:15–12:00 Darin Adams, Infusionsoft – “Lifecyle Marketing: Attract. Sell. Wow.” 12:00–1:00 Lunch 1:00–1:45 Matt Ridings, SideraWorks – “Creating Gravity: Building A Culture Of Success” 1:45–2:30 Kerry Gorgone, MarketingProfs– “Why Lawyers Kill Your Marketing Fun (and How to Change That)” 2:30–2:50 Break/Birds of a Feather Networking 2:50–3:50 Closing Keynote John Jantsch, Duct Tape Marketing – “How to Create the Perfect End to End Customer Journey” 3:45–4:15 Closing Remarks – Nick Westergaard, Brand Driven Digital
  • 2.         What Are ‘Birds of a Feather’? During these lightly structured networking breaks, we’ll have various spaces throughout the event designated as nests for birds of a feather based on topic area. Birds of a Feather include Small Business, B2B Social, Agencies, Education/Non-Profit, and Blogging/Content. Each flock will be led by an expert and will provide opportunities to connect, share, and synthesize key take-aways from the Social Brand Forum. Thanks to Our Sponsors