Marketing in a Recession - Small Business Roundtable Presentation
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This is a presentation by Dan Dunlop to the Small Business Roundtable - November 4, 2009. The subject was marketing in a recessions. Much of the presentation focuses on social media and consumer engagement.
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This is a presentation I delivered to the ComNet Group of the American Board of Medical Specialties in December 2020.
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Presentation from the 2019 Conference of the Carolinas Healthcare Public Relations & Marketing Society (CHPRMS).Contemporary Advocacy Marketing in Healthcare
"Effective, Contemporary Advocacy Communications in Healthcare,” 2017 Annual SHSMD Connections Conference, September 24 – 27, Orlando, FL. Presenters included Vanessa Stafford, Julie Henry, and Dan Dunlop.
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2018 APRE Presentation: Building a Thought Leadership Content Marketing Program
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“Developing a Thought Leadership Content Marketing Strategy.” Allied Public Relations Executives (APRE) 2018 Annual Meeting, April 27, 2018, Boston, MA. In this presentation, Dan Dunlop shares the story of Renown Health's Thought Leadership Program that features the organization's charismatic CEO, Dr. Tony Slonim.AMA Tampa Health Presentation 2014: Community Building in Healthcare
AMA Tampa Health Presentation 2014: Community Building in Healthcare Jennings Healthcare Marketing (Dan Dunlop)
These are Dan's slides from his presentation from the AMA Tampa Health gathering in September 2014. For more information about Dan or his company, go to http://www.jenningshealthcaremarketing.com.Integrating Social & Digital Media Into Physician Relations: 2014 AAPL Confer...
Integrating Social & Digital Media Into Physician Relations: 2014 AAPL Confer...Jennings Healthcare Marketing (Dan Dunlop)
These are the slides from my presentation at the 2014 Conference of the American Association of Physician Liaisons. The title of the presentation was "Integrating Social & Digital Media Into Physician Relations."The Digital Future of Physician Relations: Ohio Hospital Association Presenta...
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This document summarizes a presentation about engaging physicians through digital communication. It discusses physician dissatisfaction with changes in medicine and increasing adoption of social media and digital platforms by physicians. Examples are provided of integrated digital physician relations programs at various hospitals that utilize tools like physician videos, microsites, and daily newsletters. The presentation concludes with a discussion of how physician relations can stay ahead of digital trends and leverage content aggregation and virtual visits to expand their reach to physicians.Online Community Building in Healthcare - NESHCo Webinar
These are the slide from Dan Dunlop's webinar for the New England Society of Healthcare Communications. The webinar was held on February 27, 2014.
8 Elements Missing from Many Healthcare Marketing Program
Healthcare marketers should focus on building online communities where patients and their families can share information. They should also get more involved in physician relations by using online video and social media. Consistent messaging across multiple platforms like YouTube, Facebook, and Twitter allows for powerful engagement with various niche audiences about topics like wellness, prevention, and specific health conditions. Dialogue with consumers is key rather than just providing one-way content.
Marketing to Referring Physicians - AAMC Presentation 2012
Marketing to Referring Physicians - AAMC Presentation 2012Jennings Healthcare Marketing (Dan Dunlop)
The document outlines a presentation on marketing to referring physicians. It discusses the traditional model of in-person visits and events and how physician satisfaction is declining due to increased paperwork and stress. A new integrated marketing plan is proposed for Cooper University Hospital that focuses on building relationships through a quarterly publication called the South Jersey Medical Report, enhanced website content, social media, and a physician liaison program. Initial results showed an increase in referrals from non-Cooper physicians who are now more willing to refer patients to Cooper for cancer, heart, and neuroscience care.Echo Branding in Physician Recruitment
The document discusses how hospitals can improve their branding and physician recruitment through better aligning their marketing and communications with the values of their target audiences, especially physicians. It provides examples of how one hospital system, Cooper University Health Care, developed strategies like an editorial-led medical report and enhanced physician profiles to communicate their value of physicians in a more engaging manner. The document advocates for hospitals to understand physicians' needs and priorities, and craft branding experiences online and offline that reflect those values in order to attract and retain medical talent.
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This document discusses strategies for hospitals to effectively engage audiences on Facebook. It emphasizes using Facebook to connect with communities rather than just advertise. Examples are provided of hospitals that successfully engaged audiences on Facebook through contests, viral videos, and blogs. Tips are given for using Facebook tools like polls, tabs, and insights to interact with followers. The document also covers segmenting audiences and legal/ethical considerations for healthcare organizations on social media.Social Media Practices of America's Top Hospitals
Social media secrets of America's top hospitals. The document discusses how leading hospitals like Swedish Medical Center, Tufts Medical Center, and Mayo Clinic use social media to engage patients and physicians. They create online communities, share content to position themselves as thought leaders, and use social media as a relationship building tool rather than just advertising. Engagement is key, as hospitals follow, retweet, generate comments, and act as a resource to build communities online.
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This is a white paper I wrote about marketing to consumers' values in healthcare. It eventually grew into an article.
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These are slides from Dan Dunlop's presentation at the 2010 Conference of the Illinois Society for Healthcare Marketing and Public Relations.
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The document discusses the importance of promoting marketing and PR efforts within a hospital and healthcare industry through various strategies. It suggests adding a second step to the marketing process of leveraging initial marketing efforts. This step is often ignored but brings value by enhancing visibility for the organization and marketing department. Various tactics are provided for promoting marketing efforts internally through merchandizing, awards, publications, conferences and developing relationships.
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