Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
An Entrepreneur's Guide to Public RelationsNikki Little
An overview of what public relations is all about, how it differs from advertising and marketing, how the industry has evolved over the years, how entrepreneurs can implement DIY PR efforts and when it's time to hire a PR professional.
Travel back in time to the birth of Influencer Marketing and follow the word-of-mouth marketing tactic as it evolves to meet the needs of each technological innovation. Take a deep dive into how marketers harnessed the power of social networking to reach new customers through the ages.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
Selling Social Media, presented at the AlphaGraphics 2011 Convention. Designed to help Alpha Centers grow revenue by effectively targeting and closing companies who need social media marketing technology, such as FanTools from Four51, and services.
A number of folks attended our open house during NewCo York earlier in May 2015. Attached is the overview deck we presented on BDMI and the trends we are following.
An Entrepreneur's Guide to Public RelationsNikki Little
An overview of what public relations is all about, how it differs from advertising and marketing, how the industry has evolved over the years, how entrepreneurs can implement DIY PR efforts and when it's time to hire a PR professional.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
David Spark of Spark Media Solution shares how to adopt brand journalism to build influencer relations. Interview top notables in your market space to create a circle of influence for your initiatives which will pay off handsomely. @dspark
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
Nikki Little - The Past, Present & Future of Social Media: Learn How to Prope...SMCgreatlakes
A lot has changed with social media during the past several years. Nikki Little will take you on a journey of the past, present and future of social media, culminating with what you need to start doing now to grow your business.
The Past, Present & Future of Social Media: How to Propel Your Program ForwardNikki Little
A journey through the past, a look at the present and a glimpse into the future of social media - culminating with which tactics businesses need to employ to move their businesses forward.
How Social Media has changed Travel WritingJames Hills
Attached are the slides from a social media in travel presentation I gave in 2013, along with comments about what travel brands like Carnival, San Diego Convention and Visitor Bureau, and Costa Cruises are looking for from travel writers and bloggers.
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
David Spark of Spark Media Solution shares how to adopt brand journalism to build influencer relations. Interview top notables in your market space to create a circle of influence for your initiatives which will pay off handsomely. @dspark
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
A workshop designed for small non-profit organizations to help them use online marketing to increase donations, attract Board Members and Volunteers. Audience targeting, developing compelling messaging, and selecting the right media are demonstrated in this presentation. A template is provided to be used as an aid to implementing effective online marketing. Contact Art@ohiobusinesshelp.com
Nikki Little - The Past, Present & Future of Social Media: Learn How to Prope...SMCgreatlakes
A lot has changed with social media during the past several years. Nikki Little will take you on a journey of the past, present and future of social media, culminating with what you need to start doing now to grow your business.
The Past, Present & Future of Social Media: How to Propel Your Program ForwardNikki Little
A journey through the past, a look at the present and a glimpse into the future of social media - culminating with which tactics businesses need to employ to move their businesses forward.
How Social Media has changed Travel WritingJames Hills
Attached are the slides from a social media in travel presentation I gave in 2013, along with comments about what travel brands like Carnival, San Diego Convention and Visitor Bureau, and Costa Cruises are looking for from travel writers and bloggers.
Nonprofit marketing can be tough. We show you how to measure your marketing and improve your digital marketing footprint. Created by Tyler Brooks of Analytive for the Estes Park Nonprofit Resource Center Conference
Study skills develop throughout the course of study, often unnoticed. Writing, reading comprehension and information retrieval skills are the most important study skills, and you should develop them right from the beginning of studies. Conversation and presentation skills also develop naturally as study experiences accumulate. As a university student, you should also assess your own learning and study skills and think about what your strengths as a learner a
A vertical marketing system is one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group to meet consumer needs.
The Marketing Communication RelationshipLori Fisher
Understanding the difference between marketing and communications will help you create effective sales strategies and tactics that boost your bottom line.
Marketing & Behavioral Science Part 2 or 3Lori Fisher
Behavioral science research can be extremely powerful, as it creates evidence-based models for explaining and predicting the decisions that people make.
Emotions to Tell Your Brand Story Part 1 of 2Lori Fisher
There’s no better way to get your content into new feeds than through social engagement. Having built that relationship, it becomes ever-easier to drive the audience to your brand.
Various methods of marketing such as slogans and other media activities are used by non-profit organizations to promote the message as well as to ask for volunteers to help out with the organization's mission.
The 1990’s is the age of choice and consumption. It focused on newly popular methods such as motivational research, demographic targeting, and generational marketing.
Predictive marketing extracts information from existing datasets allowing marketers to predict which actions are more likely to succeed and lets marketers determine future outcomes and trends.
Advertising becomes easier with the emergence of desktop publishing leading to an explosion in print advertising.Hail the beginning of relationship marketing.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
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#abandonement
#checkout
#email
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Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
3. Public Relations
Definition
Almost every article you read or see
in the media is “gift-wrapped” or
originates from a public relations
agency
Stories don’t appear out of nowhere
and end up in front you of and
millions of other consumers
They were written, tested, practiced
and formulated by publicists,
staffers, speech writers, before being
sent to reporters who, rejected some
assertions, accepted others, then
decided to produce a news product
Using the news or press to carry
positive stories about your
company or your products;
cultivating a good relationship
with local press representatives
Compiled by author from source: entrepreneur.com
4. Public Relations
& Advertising
Advertising-
Portrayal or
presentation of
a product, idea,
or organization,
in order to
induce
individuals to
buy, support, or
approve of it
Ads- Are paid
media, public
relations- Is
earned media,
which means you
convince media
to write a
positive story
about you or
your client, your
candidate, brand
or issue.
Can you Have One Without the
Other?
There’s an old saying: ”Advertising
is what you pay for, publicity is what
you pray for”
Compiled by author from sources: forbes.com
5. Ancient Public
Relations
What we now call public relations is
an essential and natural aspect of
human society
Whenever we look at social
interaction, we find elements of
public relations practices
Ptah-hotep, advisor to the Egyptian
pharoahs, wrote about 2,200 BCE of
the need for communicating
truthfully, addressing audience
interests, and acting consistently with
what is being said
Ptah-hotep
Advisor to the Pharaohs
Compiled by author from sources: faculty.buffalostate.edu Image Source: Google Images
6. Marketing vs.
Public Relations Stimulates awareness
of your company
Strengthens your
company’s image and
how it is perceived
Centered around the
public
Establishment of brand
recognition through
increased contacts
Increase in customer
interaction
Increase in contact to
customer conversions
Both PR and marketing are
effective at boosting a company’s
reputation and brand awareness,
marketing serves to not only
educate the public, but to use
education to directly influence
the company’s sales
Public
Relations
Marketing
Compiled by author from sources: business2community.com
7. Public Relations:
Advertising- Many ideas of good
advertising and PR
sprang from the
early use of print
media
Media include:
newspaper ads,
direct mail,
campaigns and
posters
1900-1920s,
advertising and
PR in the US
changed from a
new trend into
a major concern
for businesses
1900 James Ellsworth started the
first American PR program
The (YMCA), Young Men's Christian
Association, created the first
nonprofit PR bureau
The Pennsylvania Railroad
developed the first corporate PR
division
Compiled by author from sources: adage.weebly.com faculty.buffalostate.edu Image Source: Google Images
8. Public Relations:
Marketing-
The Father of Public Relations
Edward Bernays was an Austrian-
American pioneer in the field of public
relations
In 1917 His trailblazing marketing
campaigns changed the way American
Society functioned
He created “consumerism” whereby
Americans bought for pleasure rather
than survival
Edward Bernays
Life Magazine-top 100 Most
Influential Men Of The 20th
Century
Compiled by author from sources: vigilantcitizen.com Image Source: Google Images
9. Public Relations:
Media-
Walter Lippmann- An American- two
time Pulitzer Prize Winner
1922 book "Public Opinion”
Mass media and propaganda are tools
that must be used by the elite to rule
the public without physical coercion
Agenda Setting
Propaganda is used as a tool to shape
images in the minds of human beings
in support of an enterprise, idea or
Walter Lippmann
Writer, Journalist
Compiled by author from sources: vigilantcitizen.com britannica.com Image Source: Google Images
10. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
11. Sources Cited:
"4hb." The Difference Between Advertising and Marketing. N.p., n.d. Web. 20
Apr. 2016. http://www.4hb.com/0131fldiffadvmark.html
"Ad Age Homepage - AdAge." Advertising Age Latest News RSS. Web. 28 Apr.
2016. http://advertisingage.weebly.com/the-1800s.html
The Editors of Encyclopædia Britannica. "Walter Lippmann." Encyclopedia
Britannica Online. Encyclopedia Britannica. Web. 02 May 2016.
http://www.britannica.com/biography/Walter-Lippman
“Mind Control Theories and Techniques Used by Mass Media." S. Web. 02 May
2016. http://vigilantcitizen.com/vigilantreport/mind-control-theories-and-
techniques-used-by-mass-media/
12. Sources Cited:
"Public Relations, History." Public Relations, History. Web. 29 Apr. 2016.
http://faculty.buffalostate.edu/smithrd/pr/pioneers.htm
Public Relations Vs. Marketing: What’s the Difference?
http://www.business2community.com/marketing/public-relations-vs-
marketing-whats-difference-01185248#odyU3TFjfK7sykzv.97
The Real Difference Between PR and Advertising
http://www.forbes.com/sites/robertwynne/2014/07/08/the-real-difference-
between-pr-and-advertising-credibility/#5a38ff7b2270
Staff, Entrepreneur. "Public Relations." Entrepreneur. N.p., n.d. Web. 07 Nov.
2016. https://www.entrepreneur.com/encyclopedia/public-relations