The document outlines the evolution of marketing, public relations (PR), and advertising from ancient history to modern social media, emphasizing their intertwined roles in influencing public perception and company reputation. It details key historical figures and milestones in PR, highlighting the importance of truthful communication and strategic storytelling. Additionally, it contrasts advertising as paid media with PR as earned media, showcasing how both disciplines work together to enhance brand awareness and consumer interaction.

1. History of Marketing
Marketing, Public Relations & Advertising- Papyrus Scrolls to Modern
Social Media

2. Public Relations
From Ptah-Hotep to Modern Day PR

3. Public Relations
Definition
Almost every article you read or see
in the media is “gift-wrapped” or
originates from a public relations
agency
Stories don’t appear out of nowhere
and end up in front you of and
millions of other consumers
They were written, tested, practiced
and formulated by publicists,
staffers, speech writers, before being
sent to reporters who, rejected some
assertions, accepted others, then
decided to produce a news product
Using the news or press to carry
positive stories about your
company or your products;
cultivating a good relationship
with local press representatives
Compiled by author from source: entrepreneur.com

4. Public Relations
& Advertising
Advertising-
Portrayal or
presentation of
a product, idea,
or organization,
in order to
induce
individuals to
buy, support, or
approve of it
Ads- Are paid
media, public
relations- Is
earned media,
which means you
convince media
to write a
positive story
about you or
your client, your
candidate, brand
or issue.
 Can you Have One Without the
Other?
There’s an old saying: ”Advertising
is what you pay for, publicity is what
you pray for”
Compiled by author from sources: forbes.com

5. Ancient Public
Relations
 What we now call public relations is
an essential and natural aspect of
human society
 Whenever we look at social
interaction, we find elements of
public relations practices
 Ptah-hotep, advisor to the Egyptian
pharoahs, wrote about 2,200 BCE of
the need for communicating
truthfully, addressing audience
interests, and acting consistently with
what is being said
Ptah-hotep
Advisor to the Pharaohs
Compiled by author from sources: faculty.buffalostate.edu Image Source: Google Images

6. Marketing vs.
Public Relations Stimulates awareness
of your company
Strengthens your
company’s image and
how it is perceived
Centered around the
public
Establishment of brand
recognition through
increased contacts
Increase in customer
interaction
Increase in contact to
customer conversions
Both PR and marketing are
effective at boosting a company’s
reputation and brand awareness,
marketing serves to not only
educate the public, but to use
education to directly influence
the company’s sales
Public
Relations
Marketing
Compiled by author from sources: business2community.com

7. Public Relations:
Advertising- Many ideas of good
advertising and PR
sprang from the
early use of print
media
Media include:
newspaper ads,
direct mail,
campaigns and
posters
1900-1920s,
advertising and
PR in the US
changed from a
new trend into
a major concern
for businesses
 1900 James Ellsworth started the
first American PR program
 The (YMCA), Young Men's Christian
Association, created the first
nonprofit PR bureau
 The Pennsylvania Railroad
developed the first corporate PR
division
Compiled by author from sources: adage.weebly.com faculty.buffalostate.edu Image Source: Google Images

8. Public Relations:
Marketing-
 The Father of Public Relations
 Edward Bernays was an Austrian-
American pioneer in the field of public
relations
 In 1917 His trailblazing marketing
campaigns changed the way American
Society functioned
 He created “consumerism” whereby
Americans bought for pleasure rather
than survival
Edward Bernays
Life Magazine-top 100 Most
Influential Men Of The 20th
Century
Compiled by author from sources: vigilantcitizen.com Image Source: Google Images

9. Public Relations:
Media-
 Walter Lippmann- An American- two
time Pulitzer Prize Winner
1922 book "Public Opinion”
 Mass media and propaganda are tools
that must be used by the elite to rule
the public without physical coercion
Agenda Setting
 Propaganda is used as a tool to shape
images in the minds of human beings
in support of an enterprise, idea or
Walter Lippmann
Writer, Journalist
Compiled by author from sources: vigilantcitizen.com britannica.com Image Source: Google Images

10. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

11. Sources Cited:
 "4hb." The Difference Between Advertising and Marketing. N.p., n.d. Web. 20
Apr. 2016. http://www.4hb.com/0131fldiffadvmark.html
 "Ad Age Homepage - AdAge." Advertising Age Latest News RSS. Web. 28 Apr.
2016. http://advertisingage.weebly.com/the-1800s.html
 The Editors of Encyclopædia Britannica. "Walter Lippmann." Encyclopedia
Britannica Online. Encyclopedia Britannica. Web. 02 May 2016.
http://www.britannica.com/biography/Walter-Lippman
 “Mind Control Theories and Techniques Used by Mass Media." S. Web. 02 May
2016. http://vigilantcitizen.com/vigilantreport/mind-control-theories-and-
techniques-used-by-mass-media/

12. Sources Cited:
 "Public Relations, History." Public Relations, History. Web. 29 Apr. 2016.
http://faculty.buffalostate.edu/smithrd/pr/pioneers.htm
 Public Relations Vs. Marketing: What’s the Difference?
http://www.business2community.com/marketing/public-relations-vs-
marketing-whats-difference-01185248#odyU3TFjfK7sykzv.97
 The Real Difference Between PR and Advertising
http://www.forbes.com/sites/robertwynne/2014/07/08/the-real-difference-
between-pr-and-advertising-credibility/#5a38ff7b2270
 Staff, Entrepreneur. "Public Relations." Entrepreneur. N.p., n.d. Web. 07 Nov.
2016. https://www.entrepreneur.com/encyclopedia/public-relations