Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
Social media marketing programs mostly center on efforts to erect content that attracts attention and encourages readers to excerpt it there on their social networks. The resulting electronic word of mouth refers to any statement consumers allotment via the Internet, e.g., websites, social networks, news feeds about an event, product, service or company, especially on the social media stage.For more details visit our website.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
Social media marketing programs mostly center on efforts to erect content that attracts attention and encourages readers to excerpt it there on their social networks. The resulting electronic word of mouth refers to any statement consumers allotment via the Internet, e.g., websites, social networks, news feeds about an event, product, service or company, especially on the social media stage.For more details visit our website.
UPDATED on 30/1/2010.
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
Can SMEs ignore social media?
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
Social media Versus Traditional Media. A brief Study on Social Media ROI compared with TV, Radio, Newspaper and the web in general.
The Study is based on Kuhcoon Infographichttp://www.kuhcoon.com/
ULTIMATE EXPERIENCE COMMERCE: EXPLORING THE CRITICAL
RELATIONSHIP BETWEEN VIDEO-RICH CONTENT AND SOCIAL MEDIA
ACTIVATION IN THE BEAUTY INDUSTRY
Just over a decade ago, online commerce was simply a digital version
of print. Mainly due to bandwidth constraints, the online experience
wasn’t much more than a slightly cleaner catalogue. Now much of that
has changed, with the emergence of digital video as a way of providing
a much richer, deeper online shopping experience for beauty and
cosmetics customers.
Today “experience commerce,” a fusion of brand marketing and product
merchandising that enables visitors to access an entertaining online
social shopping experience, serves as a portal to products they might
like to buy, and is fundamentally changing the way people shop and
experience cosmetics brands online.
But that’s only half the picture. To ensure the potency of an experience
commerce initiative, social media activation must be employed. In a
workshop seminar designed to actively engage attendees on the issues
and possibilities related to building beauty brands through video-rich
experience commerce via social media activation, Glick will helm a
session that includes dynamic audience involvement and covers:
• Developing and delivering timely and engaging video content to
your cosmetics customers
• Activating existing online beauty campaigns in a cost and time
efficient manner
• Reaching even broader media for your business and creating brand
awareness through video content
• Effectively using video to demonstrate beauty products through
the three main highways of social media activation – what we like
to call the ‘triad of digital distribution’ - .com, Social and Mobile
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
UPDATED on 30/1/2010.
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
Can SMEs ignore social media?
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
Social media Versus Traditional Media. A brief Study on Social Media ROI compared with TV, Radio, Newspaper and the web in general.
The Study is based on Kuhcoon Infographichttp://www.kuhcoon.com/
ULTIMATE EXPERIENCE COMMERCE: EXPLORING THE CRITICAL
RELATIONSHIP BETWEEN VIDEO-RICH CONTENT AND SOCIAL MEDIA
ACTIVATION IN THE BEAUTY INDUSTRY
Just over a decade ago, online commerce was simply a digital version
of print. Mainly due to bandwidth constraints, the online experience
wasn’t much more than a slightly cleaner catalogue. Now much of that
has changed, with the emergence of digital video as a way of providing
a much richer, deeper online shopping experience for beauty and
cosmetics customers.
Today “experience commerce,” a fusion of brand marketing and product
merchandising that enables visitors to access an entertaining online
social shopping experience, serves as a portal to products they might
like to buy, and is fundamentally changing the way people shop and
experience cosmetics brands online.
But that’s only half the picture. To ensure the potency of an experience
commerce initiative, social media activation must be employed. In a
workshop seminar designed to actively engage attendees on the issues
and possibilities related to building beauty brands through video-rich
experience commerce via social media activation, Glick will helm a
session that includes dynamic audience involvement and covers:
• Developing and delivering timely and engaging video content to
your cosmetics customers
• Activating existing online beauty campaigns in a cost and time
efficient manner
• Reaching even broader media for your business and creating brand
awareness through video content
• Effectively using video to demonstrate beauty products through
the three main highways of social media activation – what we like
to call the ‘triad of digital distribution’ - .com, Social and Mobile
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Introduction to New Media and Industry trends in IndiaSantosh K Patra
Disclaimer: this presentation is a part of the class room teaching of Introduction to new media and all right reserved with the author. No part of the presentation can be copied or reproduced without the permission of the author. Contact: santosh@micamail.in
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Indian Traditional Games Festival, Singapore 2010Vivek Sathe
Vivekanand Seva Sangh (Singapore) Limited has organised this Indian Traditional Games Festival on 18 April 2010. Presentation captures moments of fun excitement and joy.
A presentation made by the 5th graders of Millennium National School for their friends in Norway. This is part of the information exchange program between the two countries.
This presentation is designed to introduce you to social media, provide examples of companies that are successfully using social media and tips for integrating social media into your existing marketing strategies.
Introduction to social media marketing (Oct 2010)Luke Mitchell
Slides from a one day course delivered to professionals at the University of Brighton by Luke Mitchell of Reach Students.
Published under Creative Commons (Attribution). Please link to http://www.reachstudents.co.uk and tell me when you used the slides.
Connect with me here:
Blog: www.reachstudents.co.uk/blog
Twitter: http://www.twitter.com/reachstudents
LinkedIn: http://www.linkedin.com/in/lukemitchell
INTEGRATED MARKETING - Getting It RightKnowledge360
Social Media Strategy & Delivery for Business
Conventional & Integrated Marketing
Trends & Time Lines
Social Media - Deep Impact on Business
Social Media – A Revolution
Social Media - Strategy
Social Media – Current Landscape
Social Media - Evolving Influencers
Social Media – Tools
Social Media – Delivery
Social Media & Search (SEO) - Convergence of two marketing channels - why you...e-storm international
In this presentation, we provide information about one of the reasons why social media has exploded. Also, we provide information about the convergence of social media with SEO.
Enjoy, if you want to add to this PPT, let us know and we can integrate your slides into it.
Using Social Content to Build and Empower an Online Ccommunity webinar 4.20.11Earthbound Media Group
Brands across all industries are increasingly seeing the relevance and value in building a Knowledge Center – a dedicated channel (Blog, Facebook, YouTube, etc.) filled with up-to-date, entertaining and meaningful content targeted to your core and secondary audiences. Knowledge Centers have proven to be capable of solving many of today's common business challenges such as strengthening customer service, improving your brand's value, enhancing public perception and sentiment and generating new customer interest. In this webinar, we will explore how a diversity of organizations – from large Fortune 500 corporations to small non-profits – are publishing powerful content to establish an empowered and dynamic community of loyal customers.
2. Marketing in Social Media Introduction to course Created by Jan Ahrens [email_address]
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11. Comparing Social Media to Traditional Marketing Digital Media Channel Traditional Discipline Blog Newspaper / Newsletters Public Relations Twitter Newspaper / Newsletters Public Relations Promotions – Coupons Facebook / LinkedIn Conferences & Seminars YouTube Television
Gillin, Paul (2009). Secrets of Social Media Marketing. Fresno, CA: Quill Driver Books. Meerman Scott, David (2009) The New Rules of Marketing & PR . Hoboken, NJ: John Wiley & Sons, Inc
By Brian Solis
Digital media channel Traditional discipline 1. Search – SEO No direct comparison, although PR is important and related to Advertising messages, but no media investment. 2. Search – Pay Per Click Advertising 3. Online PR Public Relations 4. Online Partnerships – Affiliate Marketing No direct comparison, but Sales Promotion is closest. 5. Interactive Ads Advertising 6. Opt-in e-mail Direct marketing 7. Viral Marketing Public Relations