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You'll learn:
-What lead nurturing really means
-How lead nurturing can be used throughout the customer lifecycle
-How to tell if you need a marketing automation platform
-The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
-The top 10 tips to get your lead nurturing program off the groun
5 Things You Can Do To Improve B2B Lead GenerationBrian Carroll
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Building a strong brand identity is one of the most effective ways of spreading the good news about your business and building trust. It is paramount that your branding, marketing, logo design, social media communication and reputation are congruent with each other to create a resounding impression on your audience.
An in-depth look at the process involved in nurturing a prospect into a sales-ready lead – with or without the help of marketing automation platforms.
You'll learn:
-What lead nurturing really means
-How lead nurturing can be used throughout the customer lifecycle
-How to tell if you need a marketing automation platform
-The most effective lead nurturing tactics from email marketing, social media and webinars to in-person events
-The top 10 tips to get your lead nurturing program off the groun
5 Things You Can Do To Improve B2B Lead GenerationBrian Carroll
B2B Lead generation is rapidly changing process for companies with the advent of MarTech. In this presentation learn where B2B marketers can focus and what are the “best few” things they can do to improve their b2b lead generation efforts immediately.
Building a strong brand identity is one of the most effective ways of spreading the good news about your business and building trust. It is paramount that your branding, marketing, logo design, social media communication and reputation are congruent with each other to create a resounding impression on your audience.
Simple yet crucial Steps required by anyone to generate leads and make a good use of it to flourish their business. After-all who doesn't want to grow their client prospects.
By rolling out an effective, monitored and well-managed word of mouth marketing program, you can ensure maximum returns on your referral incentives and build a rabid brand ambassador base ready to mobilize on the streets for your business.
But what actually goes in to a successful referral marketing program? In this presentation, you’ll learn the techniques you need to get your program off the ground and start generating a wave of brand ambassadors to mobilize and promote your brand.
A presentation to Charities Aid Foundation clients - building resilience through effective risk management.Including business continuity planning, cyber risk, social media and more.
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Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Creating an inbound marketing strategy is a crucial first step that you need to take before setting out to execute your marketing efforts. This strategy must include your marketing goals, a detailed plan of attack and measurement and analytics tactics. In today’s market, it’s key that you reach and nurture your visitors with information that they want to see, when they want to see it.
Building your inbound marketing strategy is a complex process, and should include current brand and marketing analysis, analysis of your competition, development of your buyer personas and lifecycle stages, along with specific plans for your digital experience, content marketing, demand generation and lead nurturing. With a well thought-out strategy as your foundation, your marketing success will skyrocket. Join us as we take a look at how to build a strategy that will allow your organization to experience dramatic growth.
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Social Sharing With Press Releases
Social Media Release
Build Campaign around Case Studies
Journalist access and insights
Managing Reputation
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Simple yet crucial Steps required by anyone to generate leads and make a good use of it to flourish their business. After-all who doesn't want to grow their client prospects.
By rolling out an effective, monitored and well-managed word of mouth marketing program, you can ensure maximum returns on your referral incentives and build a rabid brand ambassador base ready to mobilize on the streets for your business.
But what actually goes in to a successful referral marketing program? In this presentation, you’ll learn the techniques you need to get your program off the ground and start generating a wave of brand ambassadors to mobilize and promote your brand.
A presentation to Charities Aid Foundation clients - building resilience through effective risk management.Including business continuity planning, cyber risk, social media and more.
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Creating an inbound marketing strategy is a crucial first step that you need to take before setting out to execute your marketing efforts. This strategy must include your marketing goals, a detailed plan of attack and measurement and analytics tactics. In today’s market, it’s key that you reach and nurture your visitors with information that they want to see, when they want to see it.
Building your inbound marketing strategy is a complex process, and should include current brand and marketing analysis, analysis of your competition, development of your buyer personas and lifecycle stages, along with specific plans for your digital experience, content marketing, demand generation and lead nurturing. With a well thought-out strategy as your foundation, your marketing success will skyrocket. Join us as we take a look at how to build a strategy that will allow your organization to experience dramatic growth.
Public Relations campaign can be effectively leveraged using social media. This presentation highlights some key pointers which can help public relations campaign
Social Sharing With Press Releases
Social Media Release
Build Campaign around Case Studies
Journalist access and insights
Managing Reputation
Social media cannot stop print media, but can be use to effectively leverage the campaign effects.
Building your brand – A practical guide for nonprofit organizations4Good.org
This "brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand.
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Lori and Sean from The Connected Brand share their expertise on how strong brands are built, why this matters to charitable organizations of all sizes, and the common misconceptions about what brands are. They will also be sharing a donor journey tool that attendees can take away and put into action.
Advocacy and the Bottom Line by Felix Maldifassi from Hootsuite Felix Maldifassi
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1. How employee advocacy impacts employer branding efforts
2. Types of content employees most commonly share
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PCG Marketing, LLC shares how the basics of content marketing can drive leads for the insurance and financial advisor industry.
Learn what content marketing is.
Learn why content marketing is important in today's consumer market.
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Prepared by Geoff Main from Passionberry Marketing for Byrons Accounting Clients, 24 Feb 2015.
This was a presentation by Dan Dunlop and Cristal Herrera for the 2019 Annual Conference of the New England Society for Healthcare Communications (NESHCo).
"Avoiding Narcissism in Content Marketing"
Or "Stop Spewing Irrelevant Crap in the Direction of Healthcare Consumers." Presentation by Dan Dunlop at the 2017 Virtual Conference of the New England Society for Healthcare Communications, October 26, 2017
“Developing a Thought Leadership Content Marketing Strategy.” Allied Public Relations Executives (APRE) 2018 Annual Meeting, April 27, 2018, Boston, MA. In this presentation, Dan Dunlop shares the story of Renown Health's Thought Leadership Program that features the organization's charismatic CEO, Dr. Tony Slonim.
This presentation tells the story of the pilot project at MD Anderson Cancer Center where we empowered two physician liaisons to use Twitter as part of their daily routine - significantly expanding their reach.
These are Dan's slides from his presentation from the AMA Tampa Health gathering in September 2014. For more information about Dan or his company, go to http://www.jenningshealthcaremarketing.com.
These are the slides from my presentation at the 2014 Conference of the American Association of Physician Liaisons. The title of the presentation was "Integrating Social & Digital Media Into Physician Relations."
These are the slides from my presentation at the 2014 Conference of the New England Medical Group Management Association. "Healthcare Marketing Reform: Moving from Marketing Your Practice to Building Community"
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Dan Dunlop's presentation from the 2013 Pelvic Health Conference. The subject of the presentation was "Using blogs and social media to build communities of shared interest."
These are the slides from Dan Dunlop's presentation at the UNC School of Dentistry - November 2012. The topic was social media and the dental practice.
This is a copy of my presentation from the 2012 AAM GIA Professional Development Conference in Palm Springs, California. The topic is marketing to referring physicians. Presenters: Dan Dunlop and Jill Lawlor.
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1. Creating and Nurturing Brand
Ambassadors for Your
Organization
Presenter: Dan Dunlop, Jennings Healthcare Marketing
American Board of Medical Specialties: ComNet
December 2020
2. What is a Brand Ambassador
Program?
• A program where you turn you brand constituents
into effective brand storytellers and advocates
• Hand select individuals and train them to be
effective brand ambassadors and storytellers
• Share your organization’s values and reason for
being
• Add a human face to your brand communications
3. Why a Brand Ambassador
Program?
• It enables you to develop passionate
advocates spreading your brand message and
communicating your values
• This is authentic and credible marketing
• Your brand constituents represent an untapped
asset
4. Benefits of a Brand Ambassador
Program?
• Enhanced talent acquisition/recruitment (volunteers
and employees)
• Enhanced employee and volunteer retention
• Greater volunteer engagement
• Improved brand communications and outreach
• Enhanced brand image
• Improved organizational culture
5. Finding Your Why
• The ambassador program helps to connect
constituents, including employees, to your brand
• Understanding the organization’s “why”
• Encouraging constituents to think about their “why”
• Why do I work for or volunteer for this organization?
• Why is this organization’s mission meaningful to me?
6. Outcomes
• Word-of-mouth marketing
• The social amplification of your key messages
• Better equipped and informed presenters and public
speakers
• This process forces focus on key messages and leads
to consistency of message
• The process also forces focus on organizational value
7. The Phases
• Phase 1: Assessment
• Phase 2: Develop Curriculum, Tools, &
Identify Candidates
• Phase 3: Brand Mentor & Ambassador
Training
• Phase 4: Sustaining the Program
8. Phase 1: The Brand Assessment
• Immersion research – brand exercises
• Asynchronous focus groups
• Define the brand position
• Identify/draft the brand story
• Define brand values
• Identify challenges and gaps in perceptions
• Begin to identify potential ambassadors
9. Phase 2: Curriculum Development
and Identification of Candidates
Design the curriculum to answer the following questions:
• (Begin with an explanation of branding)
• How do I start a conversation about my organization and
communicate my passion for what we do?
• What are the two or three things I want people to know and feel
when they think about this organization?
• Build a self-awareness and intentionality to conversations
10. Phase 3: Mentor and Ambassador
Training
• Begin with a smaller group of mentors; they can help to champion
the cause as you move forward
• Break the curriculum up into several shorter training sessions
• Session 1 should introduce the ambassadors to the role of the
brand ambassador and provide an introduce to “brand”
• Many will come to the session with misconceptions about what
branding is; explain the idea of brand experience and the
importance of storytelling
• Session 2 you begin exploring your organization’s brand and
values
11. Phase 3: Mentor and Ambassador
Training
• By Session 3, you should begin role playing with the
ambassadors. The “grocery store” scenario.
• Social media training! How can they help to tell your story through
their social channels?
• Develop and share evergreen social media content
12.
13.
14.
15. Phase 4: Sustaining the Program
• Let your ambassadors become a cohort
• For employee ambassadors, have them meet monthly and share
success stories/challenges
• Set up a system for giving them regular updates
• Make your ambassadors feel special
17. Tools to Support the Program
• Brand Manifesto
– A manifesto is a powerful expression
of purpose and shared values. It’s
an inspiring narrative that speaks to
internal stakeholders) stimulating
thinking on the brand’s behalf,
creating a sense of belonging and
being part of something bigger,
something meaningful, something
that matters.
18. Tools to Support the Program
• Brand Messaging Triangle
– The triangle is the
messaging platform for your
brand that simplifies the
storytelling process by
giving your brand
ambassadors three key
areas of focus for their
messaging.
19.
20. Tools to Support the Program
• Brand Lexicon Document
– The power of language: the lexicon document helps
guide and align the language that is used to
describe the organization in both internal and
external communications. This is a purposeful
branding element that helps your team describe
who you are, what you do, what audiences you
serve, and the value you provide to your
audiences.
21. Tools to Support the Program
• Fact Sheets and
FAQs
– Make it easy for
your ambassadors
to be well-informed
and on message.
23. Tools to Support the Program
• Brand Book
– Not an employee manual or
handbook! A brand book lies at the
heart of many strong companies and
often reveals insider details, goals,
values and passions. It would
capture much of the detail of the
brand manifesto, but in a highly
graphic package (small booklet) that
conveys the essence of your brand.
24.
25.
26. Tools to Support the Program
• Brand Affirmation Cards
– Each card contains a
message that reinforces
the brand values with
less than 12 words of
copy.
27. Tools to Support the Program
• Social Media Toolkit
– A toolkit of pre-developed posts and
graphics that the ambassadors can
freely share on various digital
platforms. Providing these resources
allows the ambassadors to ease into
their new role
33. Your Master Class in Developing
a Brand Ambassador Program is
Complete!
Feel free to contact me with
questions.
34. Contact Information
Dan Dunlop, Principal
Jennings
Email: ddunlop@jenningsco.com
Twitter: @dandunlop
Linkedin: www.linkedin.com/in/dandunlop/
Blog: www.TheHealthcareMarketer.Wordpress.com
December 10, 2020