John Foley, Jr.'s presentation emphasizes the importance of a structured social media marketing strategy that prioritizes understanding the target audience before implementing tactics. It outlines key components such as content distribution, measuring effectiveness, and the integration of various online and offline marketing efforts. By focusing on audience engagement and consistent monitoring, companies can enhance their brand presence and effectively leverage social media.

1. Social Media: Strategy before Tactics John Foley, Jr. CEO/CMO, Grow Socially, Inc.

2. Thank you to our Sponsors – Applause! Offering End to End Digital Marketing Services Queens University of Charlotte provides educational experiences that transform students' lives and foster personal and professional success.

3. Before I Begin … Please Turn Your Phone ON! @johnfoleyjr ON PLEASE! SILENT but ON! http://www.slideshare.net/growsocially Find presentation here:

4. Grow Socially, Inc – Support Services Online Marketing/Social Media Plan, Manage, Execute and Measure interlinkONE – Software (SaaS) Enterprise Marketing Management Software Plan, build, manage, execute and measure all marketing activities 15 Years Woot! I love Mar(H)keting! John Foley, Jr. CEO/CMO Grow Socially / CEO – interlinkONE

5. John Foley, Jr. - Accolades Jetsetter Status on FourSquare Mayor of iStrategy Ranked #16 as a Top CMO on Twitter in 2010 2 nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category Book titled: “ Business Transformation – A New Path to Profit for the Printing Industry ” Release Date March 2011 - http://ilink.me/booksite One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50

6. John Foley, Jr. Accolades and Accomplishments Book titled: “ Business Transformation – A New Path to Profit for the Printing Industry ” Release Date April 2011 - http://ilnk.me/lulubook Facebook.com/johnfoleyjr Twitter.com/johnfoleyjr @johnfoleyjr

7. Overview What’s going on? Social Media Marketing Plan Effectively use social media Identify the right audience Social Media – What and Why? Tools & techniques Measuring effectiveness Wrap – Q&A

8. Revolution Erik Qualman - Socialnomics

9. MARKETING PLAN It all starts with a plan

10. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in CRM Mail -Monthly Newsletter Marketing Calendar

11. Improve Marketing with Social Media Improve sharing by Adding bookmark links Teach conversational-marketing and business-relationship-building techniques on your blog http ://ilnk.me/50ways @chrisbrogan

12. Social Media Marketing Plan Describe Business and Its Goals Know Your Audience The One Thing Humanize Your Brand Content Resource & Distribution Strategy Measure Your Success Strategy Before Tactics!

13. Know Your Audience Who Are They? Where Are They Cyclically? How Do They Use Social Media?

14. Define Target Audience Prospecting Customer Service Partner Management Audience Acquisition Discover Engage Get Found Your Target Audience – It’s Important

15. Is everyone interested in the same communication? I’m on Twitter I still email I use Facebook, Twitter & LinkedIn I love my mail I Google for my information Where are your prospects and customers getting their information?

16. Let Others Tell Your Story Word-of-mouth marketing has expanded If you have a great company, product or service, people will spread that message for you Deliver relevant information, and people will return the favor

17. Apple = Innovation The One Thing Disney = Magic

18. How Will You Humanize Your Brand?

19. Content Distribution Strategy Resources are monitored. Content is identified and pulled, made trackable, and pushed out across platforms. Content Resource Library Visit Resources Daily Content A Content B Content C Pull Content Make Links Measurable Push Content Out

20. Social Media Compiler Contact Match and Sync Contact Database

21. How to Measure Success? Site Traffic Downloads eNewsletter Sign-Ups Blog Comments Questions Shared Links Re-Tweets Followers Who’s talking about you and how?

22. $ Optimize / Social Friendly Blogs eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Engage and Nurture Inquiries Engage and Nurture Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media Blogging Analytics Content Mgmt SEO Start with MKTG Plan Product? Service? Asset? Qualified Leads Sales

23. What is an Effective Social Media Strategy ? Online/Social Media Marketing Plan Website Search Engine Optimization Online Marketing Plan

24. Community Conversation Networking Marketing Relationships Customer Service Immediate Information Platform What is Social Media?

25. Why Use Social Media Your Company's -Brand and Awareness Website Traffic More prospects to sell to Generate interest in your Product/Service Loyalty Position your company Customer Service Another Channel

26. What’s your website have to do with it? Social-friendly, searchable Interactive Blogs Comments Landing Page eNewsletter Sign-Ups Widgets Whitepaper downloads Calls to action for people to raise their hand MUST BE ENGAGING!

27. Websites and Widgets

28. Websites and Widgets Appealing to the eye Creative Interactive Different Can be a call to action

29. Websites and Widgets

30. Websites and Widgets

31. Get found Using specified keywords Consistently updating Using links to other pages of site or other websites What is Search Engine Optimization?

32. COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM

33. Use Social Media Effectively Start with a Plan Address Goals Make a Schedule Know What You Want to Do Cross Promote Across All Pages Integrate with Website Include in Offline Marketing Efforts

34. Identify the Right Audience Which Industries? Are existing clients online? Connect with people you meet Include keywords on your profiles Engage with target audiences

35. Start the Conversation Twitter Hashtags Retweets Twitter Chats LinkedIn Groups Discussions Blog

36. Get Business Results Have Sales Reps Online Share Case Studies Online Answer Questions Send Requested Information Follow Up Connect

37. Tools & Techniques for Implementing Effective Social Media Campaigns Tools Social Media Pages Blog Team Approach Cameras, Video Cameras Link Shorteners Platforms – Hoot Suite – Tweetdeck Listening – Radian6, Sysomos, Viral Heat Techniques Daily Management Consistent Monitoring Integration of Social Media and Multi-Media Channels Consistent Online Look

38. Listen Share Relevant Content Industry Specific Content Marketing Information Consistently monitor for customer service Continually post relevant content Link all pages back to corporate site DON’T talk about yourself all the time Secure Branded URLs for each Channel Promote Monthly Newsletters Listen More Best Practices

39. Tools for Measuring Effectiveness Link Shorteners iLink.Me TinyURL.com Google Analytics Website Insights LinkedIn, Facebook, Twitter, YouTube

40. Tools for Measuring Effectiveness - Listening

41. http://ilink.me

42. Tools to Measure Success www.ilnk.me

43. What Are These Sites, Anyways?

44. Top 4 Channels/Medias for (Most) Marketers Twitter: Block Party Facebook: House party with a business effect YouTube: Your own TV Station LinkedIn: Chamber of Commerce networking event

45. What is Twitter? Share what you are doing in 140 characters or less A free social messaging utility for staying connected in real-time

46. Spread the Word http://ilnk.me/7dde

47. Company

48. What is Facebook? A free social network used by people & companies Companies can host pages and groups to self-promote

49. Get Yourself Out There Creating a page involves: Logo Name Content

50. Company Page

51. What is YouTube? Video-sharing website on which users can upload and share videos.

52. Set Up a Gallery

53. Big Production VS Business Casual More approachable, more interesting, more diversified, more updates!

54. What is LinkedIn? A business-oriented social networking site Mainly used for professional networking Has more than 43 million registered users, spanning 170 industries

55. LinkedIn.com Dashboard

56. Profile – Connect – Chris Talley

57. Company - Profile

58. Blogs Humanizing Improves SEO Keywords Links Updated Information Give Expertise Updates on Company Activities Sharing Information

59. Four Fundamentals of All Five Sites Build your network Engage with the network you have built Be consistent Track and analyze

60. Customer Service: The complaint

61. Customer Service: To Reply

62. Customer Service: To Reply

63. Keywords Improves SEO Narrows down what your site is about The more, the better

64. Your Website is Homebase You

65. Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines Media Direct Mail Radio/TV Magazines Posters Flyers Labels Other Your Website Personalization Campaign Management Reporting Administration Automation SMS MMS PDA Blackberry

66. Create Marketing Campaigns Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.

67. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in Excel Mail -Monthly Newsletter Marketing Calendar Create Post, Link back to website Announce on & Comment on event’s page Connect with Keynote Speakers on Join in on event’s hashtag Share speaking presentation on Friend new contacts on Share event article on Share event article on Announce booth # with video post Follow-Up with Post & Post Pictures

68. COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM

69. Wrap Up Start with a Plan Create a Online Marketing Strategy Incorporate Your Social Media, SEO and Website Measure the Results!

70. Q & A or Contact Me! John Foley, Jr. CEO/CMO Office: (978) 674-8081 Cell: (978) 337-1891 Website: www.GrowSocially.com Email: [email_address] Twitter.com/JohnFoleyJr Facebook.com/JohnFoleyJr LinkedIn.com/in/JohnFoleyJr

71. Q & A / Contact Me! http://ilink.me/JR iFlyMobi.com QRCode