Healthcare marketers should focus on building online communities where patients and their families can share information. They should also get more involved in physician relations by using online video and social media. Consistent messaging across multiple platforms like YouTube, Facebook, and Twitter allows for powerful engagement with various niche audiences about topics like wellness, prevention, and specific health conditions. Dialogue with consumers is key rather than just providing one-way content.
The patient and physician interaction in social mediaSimon R. Stones
This presentation was delivered in the 'Tweet up: Social media in rheumatology' session during the British Society of Rheumatology Annual Conference on Tuesday 30 April 2019, in Birmingham, UK.
This presentation is about Twitter use in US hospitals. Highlights include best practices and innovative ways the channel is being used in the health care field.
The patient and physician interaction in social mediaSimon R. Stones
This presentation was delivered in the 'Tweet up: Social media in rheumatology' session during the British Society of Rheumatology Annual Conference on Tuesday 30 April 2019, in Birmingham, UK.
This presentation is about Twitter use in US hospitals. Highlights include best practices and innovative ways the channel is being used in the health care field.
Perficient Perspectives: The Evolution of Social Media in HealthcarePerficient, Inc.
Healthcare organizations continue to navigate the transforming healthcare industry and identify new avenues to engage with consumers outside of the facility walls. In a fast-paced, information-dominated world, successfully interacting with consumers may seem like a daunting task. The key is to connect with consumers where they are and provide them with actionable health and wellness information they need to live a healthier life.
When you think of social media in healthcare you might think it is a tool for marketing, but it goes much farther than that. Sure, social media can be used to attract and retain consumers, but social media can also be a powerful tool to reduce healthcare costs and help with chronic disease and population health management.
Healthcare organizations are in varying stages of becoming social enterprises, from social innovators like Mayo Clinic to those beginning the journey to developing a comprehensive social media strategy.
In this perspective, we take a look at the evolution of social media in healthcare and discuss what social media in healthcare will look like in the future.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Social Media and Indian Healthcare - A Potent Marketing Weapon (Featured in H...Sorav Jain
One of our recent reports Social Media in Indian Healthcare Scenario got featured got featured in Healthcare Biz India Magazine with quotes from my interview. http://www.soravjain.com/social-media-india-healthcare-hospitals-report
Doctors who use social media not only can spread the word about new medical updates, treatments or other relevant news, but also specific information about their practices. Dr. Howard Luks, an orthopedic surgeon, says: “Only the oil refinery business lags behind health care in digital media adoption.” For doctors, it is no longer practical not to have an online presence. While it might seem foolish to be updating a Facebook page or uploading YouTube videos, there are plenty of advantages.
Perficient Perspectives: The Evolution of Social Media in HealthcarePerficient, Inc.
Healthcare organizations continue to navigate the transforming healthcare industry and identify new avenues to engage with consumers outside of the facility walls. In a fast-paced, information-dominated world, successfully interacting with consumers may seem like a daunting task. The key is to connect with consumers where they are and provide them with actionable health and wellness information they need to live a healthier life.
When you think of social media in healthcare you might think it is a tool for marketing, but it goes much farther than that. Sure, social media can be used to attract and retain consumers, but social media can also be a powerful tool to reduce healthcare costs and help with chronic disease and population health management.
Healthcare organizations are in varying stages of becoming social enterprises, from social innovators like Mayo Clinic to those beginning the journey to developing a comprehensive social media strategy.
In this perspective, we take a look at the evolution of social media in healthcare and discuss what social media in healthcare will look like in the future.
Access to oral health care services around the world is limited by a lack of universal coverage. The internet and social media can be an important source for patients to access supplementary oral health related information
Social Media and Indian Healthcare - A Potent Marketing Weapon (Featured in H...Sorav Jain
One of our recent reports Social Media in Indian Healthcare Scenario got featured got featured in Healthcare Biz India Magazine with quotes from my interview. http://www.soravjain.com/social-media-india-healthcare-hospitals-report
Doctors who use social media not only can spread the word about new medical updates, treatments or other relevant news, but also specific information about their practices. Dr. Howard Luks, an orthopedic surgeon, says: “Only the oil refinery business lags behind health care in digital media adoption.” For doctors, it is no longer practical not to have an online presence. While it might seem foolish to be updating a Facebook page or uploading YouTube videos, there are plenty of advantages.
Just a year ago, Pew Internet & American Life Project report that nearly 113 million Americans were using the Internet to gather health-related information. It's not news that the Internet has become a magnet for people looking for quick answers when it comes to health issues, whether or not the results of searches are providing them with the best information on a regular basis.
This was a presentation by Dan Dunlop and Cristal Herrera for the 2019 Annual Conference of the New England Society for Healthcare Communications (NESHCo).
"Avoiding Narcissism in Content Marketing"
Or "Stop Spewing Irrelevant Crap in the Direction of Healthcare Consumers." Presentation by Dan Dunlop at the 2017 Virtual Conference of the New England Society for Healthcare Communications, October 26, 2017
“Developing a Thought Leadership Content Marketing Strategy.” Allied Public Relations Executives (APRE) 2018 Annual Meeting, April 27, 2018, Boston, MA. In this presentation, Dan Dunlop shares the story of Renown Health's Thought Leadership Program that features the organization's charismatic CEO, Dr. Tony Slonim.
This presentation tells the story of the pilot project at MD Anderson Cancer Center where we empowered two physician liaisons to use Twitter as part of their daily routine - significantly expanding their reach.
These are Dan's slides from his presentation from the AMA Tampa Health gathering in September 2014. For more information about Dan or his company, go to http://www.jenningshealthcaremarketing.com.
These are the slides from my presentation at the 2014 Conference of the American Association of Physician Liaisons. The title of the presentation was "Integrating Social & Digital Media Into Physician Relations."
These are the slides from my presentation at the 2014 Conference of the New England Medical Group Management Association. "Healthcare Marketing Reform: Moving from Marketing Your Practice to Building Community"
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Dan Dunlop's presentation from the 2013 Pelvic Health Conference. The subject of the presentation was "Using blogs and social media to build communities of shared interest."
These are the slides from Dan Dunlop's presentation at the UNC School of Dentistry - November 2012. The topic was social media and the dental practice.
This is a copy of my presentation from the 2012 AAM GIA Professional Development Conference in Palm Springs, California. The topic is marketing to referring physicians. Presenters: Dan Dunlop and Jill Lawlor.
More from Jennings Healthcare Marketing (Dan Dunlop) (20)
Marketing to Referring Physicians - AAMC Presentation 2012
8 Elements Missing from Many Healthcare Marketing Program
1. 3. COMMUNITY BUILDING
Healthcare marketers should embrace their role as online community builders, creating and
maintaining forums where patients and family members can gather and share information.
1. Patients
It’s absurd that the voice of the patient doesn’t inform more healthcare communications
programs. Patient input should serve as the foundation of everything we do.
2. PHYSICIANS
It is time for hospital marketers to get involved in
physician relations and explore new ways to engage
this vital audience. Start by integrating online video
and social media into the mix.
5. INTEGRATION
Think of the power and
possibilities of a consistent
message communicated
across multiple platforms:
YouTube, Pinterest, Instagram,
Facebook, Twitter and Google+.
6. ONLINE VIDEO
2013 is the year of online video content adoption. Consumers expect video, and hospitals
need to get on the bandwagon. You’ve got doctors – let’s meet them via video.
7. WELLNESS & PREVENTION
The time is now to learn how to promote population
health and wellness. Hint: create communities of shared
interest (women’s health, diabetes, hypertension, etc.).
8. SEGMENTATION
You’re not marketing to one homogenous audience. You have
many niche groups with varied health interests. Utilizing social media
tools is a perfect way to segment and engage your audiences.
4. DIALOGUE
Hospitals and healthcare
systems should be having
conversations with consumers,
not talking at them. The days
of spewing content and
hoping for results is over.
Engage. Engage. Engage.
Jennings is a healthcare marketing agency based in Chapel Hill, NC.
To find out more, email Dan Dunlop at ddunlop@jenningsco.com or visit jenningsco.com.
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