If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.

1. SOCIAL MEDIA
ADVERTISING
FOR BUSINESSES

2. WHY ADVERTISING ON
SOCIAL MEDIA IS A
GOOD IDEA

3. Consumers have become
immune to traditional
advertising

4. Audience targeting
means you reach only your
specific target market

5. You get to connect with
consumers who are actually
interested in you

6. Cost-per-click
means you only pay for what
you get and can afford

7. Your competitors are probably
already doing it

8. SHOULD YOU BE DOING
TRADITIONAL OR
ORGANIC ADS?

9. Traditional social media ads
appear along the right side of
the screen

11. Many consumers are annoyed
by traditional social media ads

12. Many consumers have begun
to ignore traditional social
media ads

13. Many consumers feel that
traditional social media ads
can’t be trusted

14. Organic social media ads
appear in the newsfeed and
blend in with content

16. Consumers can like, comment
on and share an organic social
media ad

17. WHICH PLATFORM IS BEST
FOR YOUR BUSINESS?

18. FACEBOOK
Middle aged, mostly women, focus on
family, personal life

19. TWITTER
Young, urban, focus on finding news,
information and discussion

20. LINKEDIN
Older men, higher income, educated,
best for business to business

21. SETTING UP YOUR
FACEBOOK CAMPAIGN

29. SETTING UP YOUR
TWITTER CAMPAIGN

38. SETTING UP YOUR
LINKEDIN CAMPAIGN

46. HOW TO MAKE YOUR
SOCIAL MEDIA CAMPAIGN
REALLY, REALLY GOOD

47. The smaller and more specific
the target group, the better

49. Put the focus on providing
great content

51. Use a large, high quality
image that fills the entire
space

58. Copy should include a hook
and a call to action

61. THANK YOU!