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Demystifying Social Media Webinar 10-20-09

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Jennings Healthcare Marketing (Dan Dunlop)
Jennings Healthcare Marketing (Dan Dunlop)
Health & MedicineBusinessTechnology
1 of 74
Demystifying Social Media and Making It Relevant to Healthcare Marketing
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How I Got Started?
Why Is Social Media Relevant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Curse and a Blessing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Patient Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Article yesterday in The Washington Post
 
A Curse? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kerry - Cancer Patient ,[object Object],[object Object],[object Object]
Why Social Media for Healthcare? ,[object Object]
Why Social Media for Healthcare? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Social Media for Healthcare? ,[object Object],[object Object],[object Object],[object Object]
What I See Happening Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Mantra: Be Strategic ,[object Object],[object Object],[object Object],[object Object]
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Social Media Marketing Plan ,[object Object]
Developing a Social Media Marketing Plan ,[object Object],[object Object]
Developing a Social Media Marketing Plan ,[object Object],[object Object],[object Object],[object Object]
Developing a Social Media Marketing Plan ,[object Object],[object Object]
Developing a Social Media Marketing Plan ,[object Object],[object Object]
Developing a Social Media Marketing Plan ,[object Object],[object Object]
Developing a Social Media Marketing Plan ,[object Object],[object Object]
Developing a Social Media Marketing Plan ,[object Object],[object Object]
Developing a Social Media Marketing Plan ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Repurposing Content ,[object Object],[object Object],[object Object],[object Object]
http://www.prlog.org/
 
 
 
http://www.linkedin.com
LinkedIn Groups: http://www.linkedin.com/home?myGroups=&trk=hb_side_grps
Healthcare Marketing LinkedIn Groups http://www.linkedin.com/home?myGroups=&trk=hb_side_grps
 
 
Pitch Engine - Free Service
Same Process Repurposing Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing a Social Media Marketing Plan ,[object Object],[object Object]
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Developing a Social Media Marketing Plan ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developing a Social Media Marketing Plan ,[object Object],[object Object],[object Object]
Developing a Social Media Marketing Plan ,[object Object],[object Object]
Putting Social Media to Work ,[object Object],[object Object]
Putting Social Media to Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
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[object Object],Wall Street Journal Health Blog
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ICYou Video - http://tinyurl.com/6pcmyd ,[object Object]
Flip Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Groups (twittgroups.com) http://twittgroups.com/group/hcmktg
HootSuite.com
TinyURL.com
http://www.ning.com
http://www.wordpress.com
http://www.blogger.com
Online PR Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Common Concerns
“What If Someone Says Something Bad?” ,[object Object],[object Object],[object Object],[object Object]
“It Will take Too Much Time.” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“It’s Too Compicated and Only for Tech-Savvy People.” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Resouces ,[object Object],[object Object]
Social Media Resouces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website: Email: Twitter: Phone: 919-929-0225 Dan Dunlop, President Jennings http://healthcaremarketing.ning.com http://thehealthcaremarketer.wordpress.com www.jenningsco.com [email_address] @dandunlop

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