The document discusses social media and provides examples of how various companies have used social media platforms successfully. It outlines the social media landscape, benefits of social media including listening, research, engagement and building relationships. It then details case studies of companies that have embraced social media including Dell, American Red Cross, Skittles, Intuit and Johnson & Johnson. The document emphasizes that social media is about engagement with customers rather than one-way broadcasting.

1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist

2. Where Social Fits in with Online Marketing Mix

3. Hubspot – Inbound Marketing Company view

4. Social Media Landscape

5. Social Media Landscape

7. Salient Characteristics of Social Platforms

8. Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customer

9. Brands & organisations must embrace a more social engagement because it is happening with or without them

10. Challenge now is to build engaging digital communications and social strategies aligned with clear business objectives

11. Marketers must understand the dynamic of communities

14. Social Media Relevance

18. Hairybaby

19. Cully & Sully

20. Yelp – Bars & Restaurants

21. Groupon – CityDeal.ie

23. Boards Deals

24. Living Social

25. The Big Switch

26. Murphys Icecream

27. Beaut.ie

28. GarrenDenny Interiors

29. Blacknight

30. Komplett

32. Ikea – Malmo

33. Orabrush

34. Crème Brulee Cart

35. Best Job In the World

36. Old Spice Campaign

37. Tippex YouTube Campaign

39. The Four Hour Working Week

40. Tube Worker abuses Traveller

41. Stuff White People Like

43. Nestle

44. Domino’s

45. United Airlines

46. Marks and Spencers

49. Dell Case Study

51. American Red Cross

53. Skittles

55. Intuit Business Services

57. Johnson & Johnson

59. Walmart

60. Ford - FiestaMovement

61. Starbucks

62. Charmin “Go” Campaign

63. Evian

64. Coca Cola “206 Expedition”

65. Best Buy

66. Starbucks – Frappucino.com

67. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274