The document discusses social media and provides examples of how various companies have used social media platforms successfully. It outlines the social media landscape, benefits of social media including listening, engagement, and building relationships. It then details case studies of companies like Dell, American Red Cross, Skittles, Intuit, Johnson & Johnson, Walmart, and others and how they have embraced social media to improve customer service and engagement.

1. Social Media Overview & Case Studies Keith Feighery: Digital Strategist

2. Where Social Fits in with Online Marketing Mix

3. Hubspot – Inbound Marketing Company view

4. Social Media Landscape

5. Social Media Landscape

9. Salient Characteristics of Social Platforms

10. Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customer

11. Brands & organisations must embrace a more social engagement because it is happening with or without them

12. Challenge now is to build engaging digital communications and social strategies aligned with clear business objectives

13. Marketers must understand the dynamic of communities

16. Social Media Relevance

20. Hairybaby

21. Cully & Sully

22. Yelp – Bars & Restaurants

23. Groupon – CityDeal.ie

25. Boards Deals

26. Living Social

27. The Big Switch

28. Murphys Icecream

29. Beaut.ie

30. GarrenDenny Interiors

31. Blacknight

32. Komplett

34. Ikea – Malmo

35. Orabrush

36. Crème Brulee Cart

37. Best Job In the World

38. Old Spice Campaign

39. Tippex YouTube Campaign

40. Southwest Airlines

42. The Four Hour Working Week

43. Tube Worker abuses Traveller

44. Stuff White People Like

46. Nestle

47. Domino’s

48. United Airlines

49. Marks and Spencers

52. Dell Case Study

54. American Red Cross

56. Skittles

58. Intuit Business Services

60. Johnson & Johnson

62. Walmart

63. Ford - FiestaMovement

64. Starbucks

65. Charmin “Go” Campaign

66. Evian

67. Coca Cola “206 Expedition”

68. Best Buy

69. Starbucks – Frappucino.com

70. Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274