An Introduction to advertising on Social media including Facebook, LinkedIn, & Twitter
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A beginners guide to advertising on Facebook, LinkedIn, & Twitter. Also addressing how to segment your Facebook friend list and best target your posts. First delivered at the 2015 PPAI Expo, this presentation will guide you through the first steps to advertise effectively on social media sites and grow revenues for your small business or large business. From boosting posts to targeting your customers, this presentation covers it all.
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An Introduction to advertising on Social media including Facebook, LinkedIn, & Twitter
- 1. Social Media 301 An Introduction to Advertising On Social Media Dale Denham, MAS+ @daledenham www.linkedin.com/in/daledenham www.geiger.com Slides available at www.slideshare.net/therealdaledenham
- 3. Advertising is the best way to reliably keep your message in front of customers on social media
- 4. Social media advertising is
- 5. Cost To Reach 1,000 People $0.25 $0.75 $2.75 $7.00 $8.00 $20.00 $32.00 $- $5.00 $10.00 $15.00 $20.00 $25.00 $30.00 $35.00 Facebook Ads LinkedIn Ads Google Adwords Cable TV Radio Magazine Newspaper
- 6. Prospecting via social media advertising is challenging Focus primarily on engaging existing relationships
- 7. Facebook has the highest engagement LinkedIn better reaches business people
- 8. Twitter requires more effort Pinterest has potential
- 9. Facebook
- 10. The more people like your posts the more Facebook shows them Be engaging and target well
- 14. Post to targeted lists
- 15. Post public for maximum exposure
- 16. Targeted posts are good for Family Close friends Advertising Repeated
- 17. To advertise on Facebook You need a business page
- 19. Your business page will not have many fans You can still reach friends
- 20. Ask your 20 best clients and friends to like your page
- 21. Create a compelling post Visuals are
- 22. Click Boost Post
- 23. Choose your audience & budget
- 24. Boosted posts Don’t get blocked
- 27. Danger Facebook ads to general audience engages many fake users
- 28. Still worth trying Proceed with caution
- 31. Visual is Critical Use something catching
- 32. Skip mobile
- 33. v
- 34. Measure success
- 35. LinkedIn
- 36. Low engagement Great audience Killer targeting
- 37. Business page required https://www.linkedin.com/company/add/show Must have company email address
- 38. Be impressive Ask 20 close friends to follow
- 39. Ready Set Create
- 40. Create an ad Sponsored content is best for smaller businesses and budgets
- 44. Measure
- 45. Twitter
- 46. Not for Newbies
- 47. Create your ad
- 53. Measure Success
- 54. All Ads
- 55. The smaller and more targeted the audience the better
- 56. Great copy and visuals are a
- 57. Likes do not matter Engagement matters
- 58. Success requires investment Time and money
- 59. Social Media 301 An Introduction to Advertising On Social Media Dale Denham, MAS+ @daledenham www.linkedin.com/in/daledenham www.geiger.com Slides available at www.slideshare.net/therealdaledenham