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Green Heathcare & Patient Safety: Marketing Healthy Hospitals Mark Shelley, Lexington Medical Center Dan Dunlop, Jennings
Green Marketing ,[object Object],[object Object],[object Object],[object Object]
Why Talk About Green Marketing? ,[object Object],[object Object],[object Object],[object Object]
Green Movement Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common “green” messaging in hotels
Green taxis
Green advertising and transportation
Green colleges
Green paper
Green awards
Green Conferences
Household products
Planet Green on television
Green cleaning
Green home design
“ Green” children’s menus in restaurants Green Messaging for Kids
Green Messaging for Kids
Green Messaging for Kids Green book marks from Scholastic
Green Messaging for Kids TFK - Time Magazine for Kids . Climate change issue
Why All This Green Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why All This Green Marketing? ,[object Object]
Why All This Green Marketing? ,[object Object]
Beware of Greenwashing and Inconsistencies ,[object Object],[object Object],[object Object]
Greenwashing? ,[object Object]
Are You Ready to Answer the Hard Questions? ,[object Object],[object Object],[object Object]
Why Should Hospitals Focus on Being Green? ,[object Object],[object Object],[object Object]
Green Movement is Different In Healthcare ,[object Object],[object Object],[object Object]
Healthy Hospitals
Healthy Hospitals
Healthy Hospitals
Creating Healthy Environments for Patients, Family and Staff ,[object Object],[object Object],[object Object],[object Object]
The Healthy Hospital Movement
Smoke Free Hospitals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recycling Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recycling Programs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Green Buildings/Design ,[object Object],[object Object]
Healthy Building Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Healthy Building Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Healthy Building Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Sustainable Practices ,[object Object],[object Object],[object Object]
Healthy Food Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: NCPP,  Healthy Food Environments, www.ncpreventionpartners.org
Healthy Food Programs ,[object Object],[object Object],Source: NCPP,  Healthy Food Environments, www.ncpreventionpartners.org
Healthy Food Programs Elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],The Opportunity: Communicating About Your Healthy Hospital
Lexington Medical Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lexington Medical Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Being Green at LMC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Green Campaign Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How We’ve Marketed LMC’s Healthy Hospital Initiative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing a Healthy Hospital Environment ,[object Object],[object Object],[object Object],[object Object]
Patient Safety 24/7
Patient Safety 24/7
Patient Safety 24/7
LMC’s Sustainability Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communicating the Healthy  Hospital Message
Communicating the Healthy  Hospital Message
Communicating the Healthy  Hospital Message
LMC’s Great Weight Challenge ,[object Object],[object Object]
LMC’s Healthy Food Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Healthy Eating, Better Choices
Healthy Eating, Better Choices
Healthy Eating, Better Choices
Healthy Eating, Better Choices
Better Choice Campaign
Better Choice Campaign
Healthy Eating, Better Choices
Healthy Eating, Better Choices
Marketing Better Choices LMC’s Internal Newsletter
Marketing Better Choices LMC’s Online Pressroom
Marketing Better Choices LMC Story in  HealthLeaders
Marketing Better Choices LMC Blog on Wordpress
Marketing Better Choices LMC Facebook Group
LMC’s Green MOB
LMC’s Green MOB ,[object Object],[object Object],[object Object],[object Object]
LMC’s Green MOB ,[object Object],[object Object],[object Object],[object Object],[object Object]
LMC’s Green MOB ,[object Object],[object Object],[object Object],[object Object]
Green MOB Marketing
Green MOB Marketing
Green MOB Marketing
Green MOB Marketing
Green MOB Marketing
Green MOB Marketing Utopia Insert
Green MOB Marketing Premier Health Alliance
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Green Healthcare Resources
Green Healthcare Resources ,[object Object],[object Object],[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object],[object Object]
Green Healthcare Resources ,[object Object]
Green Healthcare Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object],[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Green Healthcare Resources ,[object Object],[object Object],[object Object]
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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