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publicity<br />creating awareness<br />Aaron Manfull, Media Adviser  |  Francis Howell North High School  |  St. Charles, ...
Aaron ManfullMedia Adviser (NBCT, MJE)<br />JEA Digital Media Chair  Francis Howell North High School St. Charles, Mo<br /...
Meet Your Competition<br />
publicity<br />creating awareness<br />
More than Awareness…<br />Deciding who and what you are as a publication (your attitude)<br />Creating ways to communicate...
Publicity is Not New<br />
publicity<br />in action<br />
publicity<br />now a necessity for all media outlets<br />
Make Publicity Work for You – Two Steps to Get Started<br />define the<br />problem<br />set the <br />goal<br />
define the<br />problem<br />
set the <br />goal<br />
two-fold<br />What do we need to do to get them there?What does your publication need to be when they arrive?<br />
Screensavers<br />Wallpapers<br />Buddy Icons<br />Music <br />Posters<br />Facebook and MySpace profiles<br />Mobile game...
YOUR publicity in <br />action<br />
keeping it<br />simple,<br />easy (and cheap)<br />
  Meet your audience where they are. Online, on their phones, in school or…in their car.<br />
Sidewalk Chalk<br />Car paint<br />Posters <br />Flyers<br />Become a homepage for all shared school computers<br />Tag yo...
building<br />momentum<br />
<ul><li>Send out newsletters
Make signs for the water fountains, business cards to hand out
Create T-Shirts for your publication – with
school-wide appeal</li></li></ul><li><ul><li>Utilize your Web site
Use your biggest asset – publication students!
Start working your freshmen early
Engage your audience</li></ul>This site was recommended to you by a friend.<br />
contests<br />interaction with your audience<br />
Start Out Easy<br />
More Involvement<br />
Up the Game<br />Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a pri...
How to get prizes<br />Request items from large companies or those that advertise with you.<br />You can exchange a produc...
keep in contact<br />eLetters<br />
E-news letter<br />The e-news letter helps promote the publication and its web site.<br />Benefits?<br />Instead of receiv...
Customize Your eNews<br />
Content<br /><ul><li> weekly updates help inform parents
podcast teaser
 quick links go straight to the website
 Plus - people can pass it on to help publicize for you!</li></li></ul><li>getting<br />social<br />
Fan Page<br />Event Invite<br />
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Publicizing Your Site - MIPA Preso

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This is a presentation for high school media staffs that deals with publicizing their sites. By Aaron Manfull

Published in: Education, Technology, Business
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  • //DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... //DOWNLOAD PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... //DOWNLOAD doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Publicizing Your Site - MIPA Preso

  1. 1. publicity<br />creating awareness<br />Aaron Manfull, Media Adviser | Francis Howell North High School | St. Charles, Mo<br />
  2. 2. Aaron ManfullMedia Adviser (NBCT, MJE)<br />JEA Digital Media Chair Francis Howell North High School St. Charles, Mo<br />aaronmanfull@gmail.com<br />twitter.com/manfull<br />www.JEADigitalMedia.org<br />
  3. 3.
  4. 4. Meet Your Competition<br />
  5. 5. publicity<br />creating awareness<br />
  6. 6. More than Awareness…<br />Deciding who and what you are as a publication (your attitude)<br />Creating ways to communicate that to your audience<br />What will make them want to develop a relationship with your publication?<br />What do you have to offer them?<br />
  7. 7. Publicity is Not New<br />
  8. 8. publicity<br />in action<br />
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14. publicity<br />now a necessity for all media outlets<br />
  15. 15.
  16. 16.
  17. 17.
  18. 18. Make Publicity Work for You – Two Steps to Get Started<br />define the<br />problem<br />set the <br />goal<br />
  19. 19. define the<br />problem<br />
  20. 20. set the <br />goal<br />
  21. 21. two-fold<br />What do we need to do to get them there?What does your publication need to be when they arrive?<br />
  22. 22. Screensavers<br />Wallpapers<br />Buddy Icons<br />Music <br />Posters<br />Facebook and MySpace profiles<br />Mobile games, Online games<br />Phone wallpapers, ring tones, texts<br />Web site with video, forums, blogs, audio slide shows, contests, interaction, etc.<br />eNews alerts<br />your<br />news<br />
  23. 23. YOUR publicity in <br />action<br />
  24. 24. keeping it<br />simple,<br />easy (and cheap)<br />
  25. 25. Meet your audience where they are. Online, on their phones, in school or…in their car.<br />
  26. 26. Sidewalk Chalk<br />Car paint<br />Posters <br />Flyers<br />Become a homepage for all shared school computers<br />Tag your web site on all school communication<br />
  27. 27. building<br />momentum<br />
  28. 28. <ul><li>Send out newsletters
  29. 29. Make signs for the water fountains, business cards to hand out
  30. 30. Create T-Shirts for your publication – with
  31. 31. school-wide appeal</li></li></ul><li><ul><li>Utilize your Web site
  32. 32. Use your biggest asset – publication students!
  33. 33. Start working your freshmen early
  34. 34. Engage your audience</li></ul>This site was recommended to you by a friend.<br />
  35. 35. contests<br />interaction with your audience<br />
  36. 36. Start Out Easy<br />
  37. 37. More Involvement<br />
  38. 38. Up the Game<br />Maybe your publication is ready to move forward in contests. Consider sweetening the incentive with a prize.<br />
  39. 39. How to get prizes<br />Request items from large companies or those that advertise with you.<br />You can exchange a product for some ad space.<br />Gomoxieis also a website that sends your publications free things that you may give out as prizes.<br />
  40. 40. keep in contact<br />eLetters<br />
  41. 41. E-news letter<br />The e-news letter helps promote the publication and its web site.<br />Benefits?<br />Instead of receiving regular mail, with the e-news letter, subscribers are only a click away from being taken to the web site for an opportunity to interact with your publication.<br />
  42. 42. Customize Your eNews<br />
  43. 43. Content<br /><ul><li> weekly updates help inform parents
  44. 44. podcast teaser
  45. 45. quick links go straight to the website
  46. 46. Plus - people can pass it on to help publicize for you!</li></li></ul><li>getting<br />social<br />
  47. 47.
  48. 48.
  49. 49.
  50. 50. Fan Page<br />Event Invite<br />
  51. 51.
  52. 52. cross<br />marketing<br />Cross Marketing combines the strengths of two or more groups for the benefit of both <br />
  53. 53. Why Cross Market<br /> Cross marketing develops relationships with groups other; it also provides a partnership that can be called on in the future for prizes, favors, and advertising opportunities.<br />
  54. 54. measuring<br />success<br />
  55. 55.
  56. 56.
  57. 57. publicity<br />creating awareness<br />Aaron ManfullMedia Adviser (NBCT, MJE)<br />JEA Digital Media Chair Francis Howell North High School St. Charles, Mo<br />aaronmanfull@gmail.com<br />twitter.com/manfull<br />www.JEADigitalMedia.org<br />

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