How Social media has changed how we do business.

1. How It Has Changed The Way We Do Business

2.  Social Media has become the
hottest commodity since sliced
bread.
 Every minute of every hour millions
of people are utilizing the benefits
of having the world at their
fingertips.
 Businesses are seeing opportunities
to promote their wares across the
nation and around the world.
 Every day is a new opportunity to
meet new customers where they
are.
This Photo by Unknown Author is licensed under CC BY

3.  Through Facebook customers are constantly hearing about products from
their friends and families. They can ask questions before committing to
spending their money.
 On the company website, customers can see the product, imagine how they
could use the item, look for alternatives based on price, content or color.
When they are ready they can order the item.
 YouTube offers videos about the products. Customers can experience how
the item works. Giving them the chance to see if this particular item will
meet their needs. They can determine what other alternative uses there
are (getting more for their dollar), and they gain confidence knowing if
more questions arise, they can come back to the videos.

4.  Consumers no longer have to wait until someone can be on the other end
of the phone to contact them. Emails and texts can be written anytime.
Anywhere.
 Once the advertisement, blog, video or post is written, one click of a
button and the material is scattered from one end of the earth to the other.
 The drawn out process of ink and paper communication is no longer
sufficient as the sole means of advertisement.
 Digital communication is not a one way street. Customers are able to send
emails, pictures and yes, videos to businesses. They can submit a
complaint, compliment their customer services or even pitch their ideas for
new products.

5. W
 Excitement – Discounts, Consumer participation,
Exclusive Sneak Peeks and Personalized offers.
 Education – Drawing customers to the business
website. Once there the business can educate the
customer about the value, quality and other
benefits that the product offers.
 Experience – YouTube videos can be a great
resource to show customers how a product works
and the different ways it can be used.
 Engagement – Through blogging, customers can
interact with businesses as well their social
groups. In turn, businesses can engage the
customer with marketing “stunts” and apps that
allow picturing how clothing can look on them or
how a paint color can look in their home.

6.  Core Goals – To Engage customers,
encouraging them to spend time on the
website, viewing and interacting with the
content.
 Contextual Elements – Targeted towards
the market the business wants to reach,
font, color, animation and navigation are
all part of the Contextual Elements
 Content – Keeping the information
relevant and exciting but not necessarily
always about selling products.
This Photo by Unknown Author is licensed under CC BY

7.  Community – Interaction, socialization,
sharing information are great for building
a community.
 Communication – Live chat, email, brick
and mortar address, and telephone.
Businesses want to provide multiple
communication portals.
 Commerce – Websites and the higher
conversion rates they offer, are the
preferred method of making purchases.
 Connection – Call-to-action buttons
encourage customers to dive further into
the website. Checking out other pages, find
other information about the company and
hopefully make a purchase are the goals of
connection.
This Photo by Unknown Author is licensed under CC BY

8.  Listen. Sometimes the feedback might be what they want
to hear. Hopefully, great things are being said about the
company.
 Analyze. Businesses can hire companies to provide
analytic tools to monitor what is being said about their
company and who is saying it. Hits, or clicks, a page
generates as well as how many unique visitors and page
views the website is getting is important.
 Do. Implementation of the data received is critical.
This Photo by Unknown Author is licensed under CC BY-SA

9.  Someone with clout, someone who
is famous and is admired by
millions.
 Someone with good looks but isn’t
necessarily famous.
 Someone who speaks truthfully
about the product or business.
Someone whose voice carries a lot
of weight.
All of these qualifications describe
who would be a great influencer.

10.  Social Media is constantly evolving.
 Digital forms of advertising include Facebook, YouTube and blogs.
 Social Media and websites offer instant gratification, immediate disbursement
around the world.
 Excitement, Education, Experiences and Engagement are the objectives of digital
marketing.
 Website building includes building a community, offering vessels of
communication and connection with the community.
 Listening, Analyzing and Doing are the responsibility of the business to take
advantage of Digital Marketing.
 It does not hurt to have a famous person advocating for your business.