Social media are online tools that facilitate conversation, engagement, and participation. They level the playing field for small businesses by allowing direct communication with customers at low cost. An effective social media strategy focuses on identifying customers' needs and communicating how a business's products satisfy those needs through valuable content, relevant context, strong connections, and a sense of community. The goal is to convert social media followers into repeat customers through an ideal customer life cycle of knowing, liking, trusting, trying, buying from, and remaining loyal to the business.
The Intersection of Social Media and DirectVivastream
The document discusses the intersection of social media and direct marketing. It outlines key trends in social media platforms like Facebook, Twitter, YouTube and how brands can leverage these. Case studies are presented on how brands have integrated social media into their websites and marketing. The future of social customer relationship management, customer service and market research on social media platforms is also discussed.
The document discusses social media marketing strategies and case studies. It provides examples of how Ford, PepsiCo, and Levi Strauss successfully used social media to increase brand awareness, sales, and store traffic. Marketers are advised to use social media to engage consumers at each stage of the purchasing process. The document also summarizes case studies of how Lay's held a Facebook contest for new chip flavors and how Heineken ran a creative Instagram photo contest to promote the US Open tennis tournament. Both campaigns engaged many users and increased sales or followers.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
The document summarizes a presentation on social media for business. It introduces the presenters and their strengths with different social media platforms. It then covers the key topics of what social media is, why companies should use it, how companies are already using platforms like Facebook, Twitter, LinkedIn and blogging. Specific guidance and examples are provided on setting up and managing profiles on these different channels.
Niche social media sites in Business PurposeAnurup Das
Kaboodle.com is a social networking and shopping website popular among young females. Users can share information about products from any website, including style and fashion trends. While Kaboodle does not sell products directly, it directs users to merchant websites to make purchases. Brands can use Kaboodle to promote deals and coupons, sell complete product lines, and advertise on the site's discussion forums. However, brands should avoid content that is gender-biased, religiously or politically sensitive to avoid controversies.
This document provides an overview of buzz networking and social media marketing. It defines buzz networking as creating excitement about a product through online marketing. Social media marketing utilizes social media platforms as a marketing tool to create buzz and spread content that users will share, increasing brand exposure. The document outlines various social media platforms like Facebook, Twitter, LinkedIn and YouTube and how they can be used for social media marketing. It also discusses advantages like increased traffic, disadvantages like decreased productivity and interactive marketing strategies like viral marketing and pop-up ads. A case study shows how Samsung used social media for customer support. A survey found most people are aware of and interested in learning more about buzz networking and social media marketing.
Social media for bill fanning's class 06 10-11kennyair
The document summarizes key points about social media marketing:
1) Social media marketing involves using online platforms like Facebook and Twitter to listen to customers and engage with them.
2) Social media is important for companies because people trust recommendations from friends and social networks have grown exponentially in popularity.
3) Examples are provided of how Intuit and PayPal have successfully used social media to increase engagement, leads, and enhance their brands.
Social media for trade show promotion skyline exhibits oct 2010rlyons1
This document discusses leveraging social media for trade show promotions. It recommends developing a social media presence and content strategy well before a show to build followers. Key platforms include Twitter, Facebook, LinkedIn and YouTube. The document provides examples of effective pre-show, at-show, and post-show social media content from exhibitors. It emphasizes the importance of an integrated online and offline promotional strategy and engaging booth staff in social media efforts.
The Intersection of Social Media and DirectVivastream
The document discusses the intersection of social media and direct marketing. It outlines key trends in social media platforms like Facebook, Twitter, YouTube and how brands can leverage these. Case studies are presented on how brands have integrated social media into their websites and marketing. The future of social customer relationship management, customer service and market research on social media platforms is also discussed.
The document discusses social media marketing strategies and case studies. It provides examples of how Ford, PepsiCo, and Levi Strauss successfully used social media to increase brand awareness, sales, and store traffic. Marketers are advised to use social media to engage consumers at each stage of the purchasing process. The document also summarizes case studies of how Lay's held a Facebook contest for new chip flavors and how Heineken ran a creative Instagram photo contest to promote the US Open tennis tournament. Both campaigns engaged many users and increased sales or followers.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
The document summarizes a presentation on social media for business. It introduces the presenters and their strengths with different social media platforms. It then covers the key topics of what social media is, why companies should use it, how companies are already using platforms like Facebook, Twitter, LinkedIn and blogging. Specific guidance and examples are provided on setting up and managing profiles on these different channels.
Niche social media sites in Business PurposeAnurup Das
Kaboodle.com is a social networking and shopping website popular among young females. Users can share information about products from any website, including style and fashion trends. While Kaboodle does not sell products directly, it directs users to merchant websites to make purchases. Brands can use Kaboodle to promote deals and coupons, sell complete product lines, and advertise on the site's discussion forums. However, brands should avoid content that is gender-biased, religiously or politically sensitive to avoid controversies.
This document provides an overview of buzz networking and social media marketing. It defines buzz networking as creating excitement about a product through online marketing. Social media marketing utilizes social media platforms as a marketing tool to create buzz and spread content that users will share, increasing brand exposure. The document outlines various social media platforms like Facebook, Twitter, LinkedIn and YouTube and how they can be used for social media marketing. It also discusses advantages like increased traffic, disadvantages like decreased productivity and interactive marketing strategies like viral marketing and pop-up ads. A case study shows how Samsung used social media for customer support. A survey found most people are aware of and interested in learning more about buzz networking and social media marketing.
Social media for bill fanning's class 06 10-11kennyair
The document summarizes key points about social media marketing:
1) Social media marketing involves using online platforms like Facebook and Twitter to listen to customers and engage with them.
2) Social media is important for companies because people trust recommendations from friends and social networks have grown exponentially in popularity.
3) Examples are provided of how Intuit and PayPal have successfully used social media to increase engagement, leads, and enhance their brands.
Social media for trade show promotion skyline exhibits oct 2010rlyons1
This document discusses leveraging social media for trade show promotions. It recommends developing a social media presence and content strategy well before a show to build followers. Key platforms include Twitter, Facebook, LinkedIn and YouTube. The document provides examples of effective pre-show, at-show, and post-show social media content from exhibitors. It emphasizes the importance of an integrated online and offline promotional strategy and engaging booth staff in social media efforts.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
This document discusses opportunities for selling social media services to small businesses. It begins by noting the cultural shift towards social media and changing consumer expectations. It then outlines the size of the addressable market, with 30 million US businesses needing help with social media. Specific opportunities discussed include helping businesses start with Facebook fan acquisition and engagement. A case study is presented of working with a Wendy's franchise to develop a social media strategy. Revenue opportunities are identified such as consulting, content management, and using tools like FanTools to create and publish social promotions.
This document discusses social media marketing and different types of advertisements. It begins by defining social media marketing as using social media sites to create content to attract attention and encourage sharing. This can help earn media exposure rather than relying on paid media. Social networks allow companies to interact directly with consumers in a more personal way than traditional marketing. The document then discusses different types of advertisements including online, email, newspaper, radio, television, and public speaking. It provides details on how each type of advertising can be an effective way to reach target audiences.
Chapter 5 social media in advertising and marketingwilliazh
This document discusses social media marketing and advertising. It covers topics like the differences between advertising and social media, how social media aligns with traditional marketing plans, and how brands can use social media to have conversations with customers and build trust. The document also discusses concepts like digital advertising, branding, promotions, market research, and how to measure the effectiveness of social media campaigns.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
This document summarizes Mari Smith's presentation on successful Facebook marketing. The presentation covers three critical Facebook trends: the growth of mobile video and Facebook's potential to overtake YouTube as a video platform, the emphasis on Messenger for Business, and the importance of brand storytelling. It also discusses the top mistakes businesses make with Facebook marketing, such as not responding to posts or having promotional rather than engaging content. Smith presents her four-phase social media profit system and strategies for content, engagement, and using ads to generate leads. The overall message is that businesses should focus on adding value to their community before promoting products.
Social media and digital marketing have changed how businesses promote their products and interact with customers. They allow businesses to engage customers through exciting content on multiple platforms anywhere in the world. Customers can research products online through videos and reviews from other customers before purchasing. This new digital landscape requires businesses to listen to customer feedback online, analyze engagement metrics, and implement strategies to build an online community around their brand.
A brand is defined as a set of promises that link a product to customers and assure them of consistent quality and superior value. The document examines various aspects of strong brands including the world's most valuable brands, how brands create shareholder value, and what makes brands immortal. It discusses brand genetics and how successful brands adapt to changes while maintaining their core identity, like natural species. Key aspects of a brand's genetic code are identified such as benefits, positioning, personality, mission, vision, and values. The brand communication model is presented which is driven by the brand's genetic code.
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...ProductCamp SoCal
Do you really know what your customers have to say about your products? Do you WANT to know what they have to say? We'll discuss what real customers are actually saying and the why and how behind using Social Media to manage your public image.
Social media strategies there is no such thing like social media strategyAdam Acar
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
Social Media Marketing Strategy for your Business in 2020Martin van Vliet
This document provides an overview of social media marketing and strategies for different social media platforms. It discusses the growth of the digital landscape and internet usage over time. It then focuses on specific social media platforms like Facebook, Twitter, LinkedIn and strategies for using each platform for business purposes. For each platform, it provides statistics on user numbers and engagement. It also provides examples of strong brand pages on each platform and tips and best practices for using each platform's features effectively in social media marketing.
Facebook can be used effectively as a marketing and advertising tool for businesses. It allows businesses to create pages to share information with users, target specific audiences through demographic data collection, and run affordable advertising campaigns. When used strategically through posting engaging content and running optimized ad campaigns with defined objectives like boosting page likes, increasing website traffic or conversions, or promoting events, Facebook marketing can help businesses improve brand awareness and reach new potential customers.
Social media advertising slides Bristol Nov 17Business West
This document provides an overview of using social media advertising to find new overseas customers. It discusses understanding target audiences and where they interact online, creating targeted ads on different social media platforms, and setting budgets and schedules for social media campaigns. The presentation includes exercises for attendees to develop persona profiles and example ad campaigns. Tips are provided for localization, trust factors, and measuring performance of international marketing efforts on social media.
The document discusses social media marketing frameworks and strategies. It begins by outlining the differences between paid, owned, and earned media. It then provides models for how consumers make purchasing decisions and engage with brands on social media. The rest of the document offers advice on objectives, channels, participants, techniques, incentives, communication strategies, follower growth tactics, and types of content brands share on social media. The overall message is that social media allows brands to build awareness, trust, and relationships through owned, earned, and paid channels.
The document outlines 7 ways for businesses to target the right Facebook fans for their page. These include: 1) Reaching influencers in their industry, 2) Creating relevant hashtags, 3) Encouraging existing customers to like their page, 4) Motivating check-ins at their business location, 5) Tagging local partner businesses, 6) Creating targeted Facebook ads, and 7) Developing "phygital" activations that combine physical and digital experiences to encourage sharing on social media. The overall goal is to attract engaged fans who are genuinely interested in the business and its products or services.
Using Social Media to Develop and Launch Differentiated Products by Dave Eric...ProductCamp SoCal
How to use Social Media to determine how potential customers see the features of currently available products, and what features they would like a new product to have. We will discuss which media works best for what, and how to get validation for a product feature idea, without putting too much information out there. Then we will discuss how to use the same Social Media channels to launch the new products when they are ready for the market.
- The document discusses how to earn money through affiliate marketing on Facebook by leveraging people's interests that they share on the platform.
- It recommends joining the Amazon and Clickbank affiliate programs to gain access to affiliate links for a wide range of products.
- The process involves identifying people's interests on Facebook, finding relevant products to promote through the affiliate programs, and providing those affiliate links when engaging with people.
This document outlines a content strategy for a brand's social media presence. It discusses the brand's priorities, which channels to use, what kind of content to post and how often, and provides examples of different types of content that could be posted. The goal is to build brand awareness, engagement, and loyalty through promotional, educational, entertaining, and community-focused content on platforms like Facebook, Twitter, LinkedIn, and YouTube. Frequency of posting and a mix of content types are discussed to achieve the brand's goals.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
This document discusses marketing to youth audiences in India. It begins by defining marketing and the importance of market segmentation. It then identifies six key segments of Indian youth based on an MTV survey: Cultural Misfit, Style Bhai, Middle-class Manju, Main Bhi NRI, Rich Brat, and Nerdy Nandu. Each segment is profiled in terms of their behaviors, values, and opinions. The document emphasizes that youth is not a homogeneous group and successful marketing requires understanding their diverse psychographics. It also stresses the importance of appealing to individual youth, using their language, and respecting their short attention spans.
The Social Media ROI had been a topic at a recently held Media Seminar! This was my presentation there. Done in true Social Media style of crowd sourcing from multiple sources; which I acknowledged at the presentation and also here!
The document provides a status report for a team developing a networked beer pong game table. It summarizes completed tasks including cup module prototyping and meetings. Ongoing tasks include front-end GUI design and studying computer/board communication. Upcoming tasks are building 20 cup modules, coding/debugging the GUI, and submitting an invention disclosure. A functional block diagram outlines the system components and connections.
Emotions are complex psychological states that involve three distinct components: a subjective experience, a physiological response, and a behavioral or expressive response. Emotions arise spontaneously, rather than through conscious effort, and often disrupt ongoing cognitive activities. They help humans navigate complex social environments and make rapid decisions in the face of threats and opportunities.
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
This document discusses opportunities for selling social media services to small businesses. It begins by noting the cultural shift towards social media and changing consumer expectations. It then outlines the size of the addressable market, with 30 million US businesses needing help with social media. Specific opportunities discussed include helping businesses start with Facebook fan acquisition and engagement. A case study is presented of working with a Wendy's franchise to develop a social media strategy. Revenue opportunities are identified such as consulting, content management, and using tools like FanTools to create and publish social promotions.
This document discusses social media marketing and different types of advertisements. It begins by defining social media marketing as using social media sites to create content to attract attention and encourage sharing. This can help earn media exposure rather than relying on paid media. Social networks allow companies to interact directly with consumers in a more personal way than traditional marketing. The document then discusses different types of advertisements including online, email, newspaper, radio, television, and public speaking. It provides details on how each type of advertising can be an effective way to reach target audiences.
Chapter 5 social media in advertising and marketingwilliazh
This document discusses social media marketing and advertising. It covers topics like the differences between advertising and social media, how social media aligns with traditional marketing plans, and how brands can use social media to have conversations with customers and build trust. The document also discusses concepts like digital advertising, branding, promotions, market research, and how to measure the effectiveness of social media campaigns.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
This document summarizes Mari Smith's presentation on successful Facebook marketing. The presentation covers three critical Facebook trends: the growth of mobile video and Facebook's potential to overtake YouTube as a video platform, the emphasis on Messenger for Business, and the importance of brand storytelling. It also discusses the top mistakes businesses make with Facebook marketing, such as not responding to posts or having promotional rather than engaging content. Smith presents her four-phase social media profit system and strategies for content, engagement, and using ads to generate leads. The overall message is that businesses should focus on adding value to their community before promoting products.
Social media and digital marketing have changed how businesses promote their products and interact with customers. They allow businesses to engage customers through exciting content on multiple platforms anywhere in the world. Customers can research products online through videos and reviews from other customers before purchasing. This new digital landscape requires businesses to listen to customer feedback online, analyze engagement metrics, and implement strategies to build an online community around their brand.
A brand is defined as a set of promises that link a product to customers and assure them of consistent quality and superior value. The document examines various aspects of strong brands including the world's most valuable brands, how brands create shareholder value, and what makes brands immortal. It discusses brand genetics and how successful brands adapt to changes while maintaining their core identity, like natural species. Key aspects of a brand's genetic code are identified such as benefits, positioning, personality, mission, vision, and values. The brand communication model is presented which is driven by the brand's genetic code.
S#@!? Our Customers Say and Why It's Important to Use Social Media to Track I...ProductCamp SoCal
Do you really know what your customers have to say about your products? Do you WANT to know what they have to say? We'll discuss what real customers are actually saying and the why and how behind using Social Media to manage your public image.
Social media strategies there is no such thing like social media strategyAdam Acar
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
Social Media Marketing Strategy for your Business in 2020Martin van Vliet
This document provides an overview of social media marketing and strategies for different social media platforms. It discusses the growth of the digital landscape and internet usage over time. It then focuses on specific social media platforms like Facebook, Twitter, LinkedIn and strategies for using each platform for business purposes. For each platform, it provides statistics on user numbers and engagement. It also provides examples of strong brand pages on each platform and tips and best practices for using each platform's features effectively in social media marketing.
Facebook can be used effectively as a marketing and advertising tool for businesses. It allows businesses to create pages to share information with users, target specific audiences through demographic data collection, and run affordable advertising campaigns. When used strategically through posting engaging content and running optimized ad campaigns with defined objectives like boosting page likes, increasing website traffic or conversions, or promoting events, Facebook marketing can help businesses improve brand awareness and reach new potential customers.
Social media advertising slides Bristol Nov 17Business West
This document provides an overview of using social media advertising to find new overseas customers. It discusses understanding target audiences and where they interact online, creating targeted ads on different social media platforms, and setting budgets and schedules for social media campaigns. The presentation includes exercises for attendees to develop persona profiles and example ad campaigns. Tips are provided for localization, trust factors, and measuring performance of international marketing efforts on social media.
The document discusses social media marketing frameworks and strategies. It begins by outlining the differences between paid, owned, and earned media. It then provides models for how consumers make purchasing decisions and engage with brands on social media. The rest of the document offers advice on objectives, channels, participants, techniques, incentives, communication strategies, follower growth tactics, and types of content brands share on social media. The overall message is that social media allows brands to build awareness, trust, and relationships through owned, earned, and paid channels.
The document outlines 7 ways for businesses to target the right Facebook fans for their page. These include: 1) Reaching influencers in their industry, 2) Creating relevant hashtags, 3) Encouraging existing customers to like their page, 4) Motivating check-ins at their business location, 5) Tagging local partner businesses, 6) Creating targeted Facebook ads, and 7) Developing "phygital" activations that combine physical and digital experiences to encourage sharing on social media. The overall goal is to attract engaged fans who are genuinely interested in the business and its products or services.
Using Social Media to Develop and Launch Differentiated Products by Dave Eric...ProductCamp SoCal
How to use Social Media to determine how potential customers see the features of currently available products, and what features they would like a new product to have. We will discuss which media works best for what, and how to get validation for a product feature idea, without putting too much information out there. Then we will discuss how to use the same Social Media channels to launch the new products when they are ready for the market.
- The document discusses how to earn money through affiliate marketing on Facebook by leveraging people's interests that they share on the platform.
- It recommends joining the Amazon and Clickbank affiliate programs to gain access to affiliate links for a wide range of products.
- The process involves identifying people's interests on Facebook, finding relevant products to promote through the affiliate programs, and providing those affiliate links when engaging with people.
This document outlines a content strategy for a brand's social media presence. It discusses the brand's priorities, which channels to use, what kind of content to post and how often, and provides examples of different types of content that could be posted. The goal is to build brand awareness, engagement, and loyalty through promotional, educational, entertaining, and community-focused content on platforms like Facebook, Twitter, LinkedIn, and YouTube. Frequency of posting and a mix of content types are discussed to achieve the brand's goals.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
This document discusses marketing to youth audiences in India. It begins by defining marketing and the importance of market segmentation. It then identifies six key segments of Indian youth based on an MTV survey: Cultural Misfit, Style Bhai, Middle-class Manju, Main Bhi NRI, Rich Brat, and Nerdy Nandu. Each segment is profiled in terms of their behaviors, values, and opinions. The document emphasizes that youth is not a homogeneous group and successful marketing requires understanding their diverse psychographics. It also stresses the importance of appealing to individual youth, using their language, and respecting their short attention spans.
The Social Media ROI had been a topic at a recently held Media Seminar! This was my presentation there. Done in true Social Media style of crowd sourcing from multiple sources; which I acknowledged at the presentation and also here!
The document provides a status report for a team developing a networked beer pong game table. It summarizes completed tasks including cup module prototyping and meetings. Ongoing tasks include front-end GUI design and studying computer/board communication. Upcoming tasks are building 20 cup modules, coding/debugging the GUI, and submitting an invention disclosure. A functional block diagram outlines the system components and connections.
Emotions are complex psychological states that involve three distinct components: a subjective experience, a physiological response, and a behavioral or expressive response. Emotions arise spontaneously, rather than through conscious effort, and often disrupt ongoing cognitive activities. They help humans navigate complex social environments and make rapid decisions in the face of threats and opportunities.
The document provides a status report for Team 2's Sink or Drink networkable Beirut game table project. It summarizes that the team has completed table construction, the final database design, and an invention disclosure form for the project. Upcoming tasks include building 20 cup modules, developing and debugging the GUI code, and launching the class website. A functional block diagram outlines the connections between components like the IR sensor modules, microcontrollers, database, and user devices.
This document summarizes presentations from a symposium on social determinants of health. It discusses:
1) A case study from Baltimore on the large differences in life expectancy between neighborhoods less than 5 miles apart and the prevalence of adverse childhood experiences.
2) A presentation on Alameda County, California's approach to creating safer, healthier communities through strategies like universal case management, empowerment zones in target neighborhoods, and collecting data to identify needs.
3) An interactive activity about harnessing information sharing and social determinants to integrate health and wellness.
4) Closing remarks and announcements of post-symposium meetups.
The document discusses top 10 instant traffic sources for websites. It covers forum traffic, social media traffic, press releases, ad swaps, document sharing networks, tutorial-based learning communities, video sharing sites, content galleries, solo ads, and coupon traffic. Each traffic source is described in 1-2 paragraphs explaining how to utilize the source to drive traffic to a website. The overall document provides strategies for using free resources to generate a large amount of traffic instantly.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
This presentation provides an overview of social media and how it fits into digital marketing strategies. It discusses key social media platforms and metrics for measuring social media performance. Several case studies of companies using social media successfully and unsuccessfully are also summarized.
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
This presentation outlines facts / figures involved with the power of marketing your business online. Connected Cafe can take care of everything you need, so you can concentrate on running your business.
This document discusses the shift from traditional to online and mobile marketing. It notes that most consumers now research online using search engines, reviews, and social media. While traditional ads and yellow pages are declining, opportunities exist in online video, blogs, and engaging customers across multiple online platforms. The document proposes a two-part online marketing program: 1) Set up campaigns for lead capture, social media, video/articles, and follow up; 2) Ongoing monthly expansion of content, social media, and follow up campaigns.
This document discusses using social media, especially Facebook and Twitter, for lead generation. It provides tips for optimizing social media presence, including focusing on valuable content and calls-to-action. Facebook is recommended for its large user base and advertising options. Promoted posts and ads on Facebook can increase visibility and drive traffic. Twitter is positioned as a place for industry discussion and collecting leads. Promoted tweets, accounts, and trends are Twitter's advertising options for amplifying messages. Lead generation cards allow collecting leads directly from tweets. Tracking engagement is emphasized for optimizing social media marketing efforts.
Social media is an important marketing channel that companies need to utilize to reach customers. To succeed, companies must have a real social media strategy rather than just creating accounts. The strategy should involve learning customer needs, creating ways for customers to provide feedback, actively engaging with customers to solve problems and collect ideas. The strategy should use multiple popular channels like YouTube, Twitter, Facebook and involve sharing content honestly and responding to customer comments to build trust.
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
Getting Started With Social Networking Jan 2010Jeffrey Stewart
You’ve heard about social media applications like LinkedIn, Facebook, and Twitter, but you haven’t figured out how to harness these channels to grow your business or how to incorporate them into your customers’ campaigns. This is your chance to learn the ins and outs of social media. Attend this hands-on demonstration of key social media technologies to get started
This document provides tips for how businesses can harness social media to engage local customers and generate interest. It recommends that businesses find where their customers are online, learn what customers think of them and their competitors, and use social media to introduce new products, companies, or ideas. The document also suggests that businesses use social media to build relationships, provide value to customers through content, and engage customers through various platforms and activities like sharing links, commenting, and guest posting on blogs.
Brs Presents Social Media In The Work PlaceThinkBRS
The document provides an overview of social media and how businesses can utilize various social networking platforms as part of their marketing strategy. It defines social media and discusses current trends. It recommends social media tools like blogs, social networking sites, and video sharing and provides tips on how to create profiles, post content, and measure success. The presentation aims to help businesses develop a social media marketing plan and presence.
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts/ads work well. Twitter ads like promoted tweets targeted towards interests and events can also generate leads. LinkedIn allows networking and relationship building opportunities for leads. Overall, the document recommends focusing social media lead efforts on valuable content, offers, and calls-to-action tailored for each platform.
Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social media followers into qualified leads.
This document discusses using social media for lead generation. It provides tips for generating leads through Facebook, Twitter, and LinkedIn. On Facebook, compelling content with clear calls-to-action and promoted posts are recommended. Twitter suggestions include promoted tweets targeted through interests and geography. LinkedIn is good for networking and influencer relationships. Overall, the document emphasizes engaging customers and prospects on social media to transform social interactions into qualified leads.
Completo documento que ofrece toda la información necesaria para optimizar las redes y medios sociales (Facebook, Twitter, Linkedin, Google+, Slideshare) con el objetivo de generar leads.
This document provides an overview of social media and keys to success in social media. It defines social media as online conversations and discusses how social media has changed how brands are defined. It outlines 10 keys to success in social media, including experimenting personally, creating a plan, listening to conversations, being transparent, sharing content, being personal, contributing meaningfully and measuring results. It provides examples from companies like Zappos, NASA, H&R Block, Chevrolet and Belkin.
Similar to Social Media Presentation-SCORE390 (20)
12. 90% + of online users begin their purchasing process in search engines. 83% have watched video clips 73%of active users have read a blog 57% have joined a social network 55% have uploaded photos Source: April 2008 17,000 respondents from 29 countries, defining active users as those using the internet at least every other day.-Universal McCann’s Comparative Study on Social Media Trends Numbers Continued-Active Online users
13. It’s free (except for time to learn/create/maintain). It levels the media playing field for the “little guys” Allows a business to have a direct “conversation” with their customers. Allows direct and immediate feedback from customers See opportunities to better serve your customers (Dell) No barriers to entry (other than knowledge and acceptance). Allows immediate connects with minimal transaction costs with thousands or millions of people. Improve search engine optimization (SEO). the benefits for business of social media
14. Create a buzz Measure sales conversions through analytics. Facebook and Google analytics. Analytics can tell you how many people visited you site and where they came from and how long they stayed. Measure customer feedback and response, i.e. the “like” button You can see how many fans you have, how often they visit you and what they respond to. Highly Scalable You can do one speech (YouTube), one how-to (blog), one article (blog or wall post) or Q&A (twitter and Facebook) and transmit it to millions for free. Benefits Cont.
15. Social media empowers your customers—whether you like it or not. Through reviews Through WOM Through blogs Through status updates Status update example: “Thanks American Airlines for losing my bags and making me wait for ten hours in the terminal.” United Airlines Breaks Guitars: http://www.youtube.com/watch?v=5YGc4zOqozo The new Customer Power
16. The strategy for successful social marketing is about: Identifying your ideal customer, Recognizing their need Communicating how you, or your product, satisfies that need. Integral to creating a great experience. Think of your SM presence as a product in itself and integrate it into your sales process. Overall Strategy
17. Think about social media marketing less as a commercial and more as a conversation you would have at a networking event. When at a networking event everyone knows why you are there but everyone hates the uninteresting guy that just wants to talk about his own business. Apply the 80/20 rule and be of value to your audience: 80% provides independent value to the customer 20% self-promotion that is still valuable SMM-a conversation, not a commercial
18. MUST have a quality website as a home base for your customers. Provides an outlet to gain more information about your company and brand. Mission Product design, appearance, cost Points of differentiation Location Provide an important venue for a call to action like: Sales Events New product launch The website can serve as the point of convergence for your social media marketing efforts. Website-the new storefront
19. Indirect Marketing: Marketing that is not primarily intended to solicit an immediate purchase. Brand building Creating a following via content Direct marketing: Solicits an immediate purchase Promotional offers Use both. Social media is long-term, indirect marketing to build a following, then direct marketing to generate sales. Direct vs. indirect marketing
20. Online marketing: Using social media Blogs Facebook, Twitter YouTube videos Industry groups and forums Offline: Traditional techniques Face-to-face networking—e.g. Rotary, LinkAnnapolis Seminars and workshops—how-to seminars at West Marine Print advertising Face-to-face sales Networking events Use bothintegrated into your sales process. Online vs. offline
21. Pull Marketing: generated by consumers who actively seek out or ask for information about products and services Push Marketing: generated by businesses that push messages and information out to customers with the intent of generating interest in the customer. Best to use both. Pull vs. Push Marketing
22. In the new age of customer-focused marketing the four C’s are: Content Context Connection Community The new Four C’s of marketing The Referral Engine, John Jantsch
23. Content Educates or provides utility to the customer. Focus not on selling but on providing valuable content to your customer. Context Make information relevant to your customer. Create something of value that will allow you to “touch” your customers on a daily or weekly basis. Four C’s continued
24. Connection Solve simple problems that your customers may have in a way they can understand and get behind. Use both online and offline techniques Community Communities once defined by geography, now defined by ideas and interests. Create a community around your business Make your customers proud to be your customers Four C’s continued
25. By providing great content and building a following for your business you: Increase your online exposure for the purpose of SEO. The more content you have on the web the more likely your business will pop up for key word searches. Keep you and your business in front of the customer, i.e. increase touch points. So when you have promotions, events, new products or press releases you can publicize them for “free”. Establish you or your business as the industry leader or expert Be the must-have for your product or service. Increase your communication with customers. Find out what they like and, more importantly, what they don’t like. The idea behind social Media
29. Each step in the process should lead the customer to the next step in your sales process with a call to action. Example: You get a print ad for a pizza place in your mailbox with an offer. At the bottom of the ad it says, “like us on Facebook at facebook.com/joepizza to keep up to date on great deals.” Life Cycle continued
30. First impression of your company Need clear brand message conveying your point of differentiation. Findingyour “purple” is more important than ever. you are not just competing geographically, you are competing world-wide. Creating a following and community: Facebook ads Daily Candy: Daily updates on new products. Posting on someone else’s blog, linking back to your media (Facebook, your blog, etc.) Know
31. Once the customer knows your company they will need a venue to: like it, follow it and refer others to it. Does your website, Facebook page, YouTube videos and other social media send the same message? Is that message seamlessly communicated throughout your brand, including your physical store and business cards? Like
32. The customer needs to trust your company Third party reviews online: both good and bad. Comments on your Facebook page or Google. Provide useful content beyond self-promotion. Make sure brand message is focused and consistent. With the content you provide, follow the 80/20 rule. Trust
33. Give your customer the opportunity to “try” or experience your product. This could be: Trial offers that lower the risk or cost of trying your product. A YouTube video that gives your customer the experience of your product. Example: YouTube out-of-the-box reviews of the new iPhone. Great photos on your website or FB page that demonstrate the value of your product. A seminar or workshop that showcases your skills and shows that you are the industry expert. Webinars YouTube, How-to videos Blogs Try
34. The whole point of all this is to actually convert to sales, not to have a huge following on twitter. Provide a clear path for your customers to access your product Link your Facebook page to your website where customers can purchase your product. Your “social face” should have your brand name in it so people can find your website or store. Use the following you have built up to promote your product But remember the 80/20 rule. Buy
35. Once the customer knows, likes, trusts, tries and actually buys your product the hardest part is done. You now need to keep up with that customer and make them a champion for your company. Ask them to write a review. If they are not already, bring them into your social network. Send them personal Facebook messages thanking them for your business or send periodic public wall posts thanking your customers. Urge them to refer other friends to your Facebook page or website. Offer discounts for those who refer other people. Example: Dropbox.com Repeat
36. Inventory your assets: What do you do better than anyone else and what assets do you have that your customers would find valuable? Research: Find out what media people who care about your product are using. Blogs Facebook, Twitter, YouTube, LinkedIn Web searches and reviews, yelp Talk to customers or potential customers to better understand them. Segment your market: Demographic Behavioral With the new social web you can segment customers based on what media they use and how they interact with your business and product and others. Identify and target your ideal customer: Who would find your greatest assets the most valuable and how will you reach them? Developing your strategy
37.
38. Once you are ready to jump in to SMM here is a checklist of ways to start: Create a website for your business. Intuit’s website service or hire a freelancer Start a business blog: www.wordpress.org Start commenting on blogs related to your business: www.blogsearch.google.com Start a twitter profile: www.Twitter.com Start a Facebook profile: www.Facebook.com Start a Facebook page: www.Facebook.com/pages 11 ways to jump into social media
39. Start a Facebook group. Start a LinkedIn profile: www.Linkedin.com Start a LinkedIn group: www.Learn.linkedin.com/groups Start a YouTube channel: www.youtube.com/create_account?next=%2fchannels Get your business online for reviews www.Yelp.com www.foursquare.com 11 ways cont.
40. Create a process map of how you plan on acquiring, keeping and converting fans to happy customers. Include costs of money and time and conversion rates for each step in the process. Track your performance with Analytics Map out your process
41. Staple yourself to an order Once you have your ideal customer identified and your SMM strategy “staple” yourself to an order to better understand how your customer experiences your company. You can do this yourself or have a friend do it and look over their shoulder. How easy is it for your customer to find your company? What messages and images do they see first? How easy is it to purchase your product or contact you for more information? What content are they hit with the most and what message does that content send?
42.
43.
44.
45.
46.
47.
48.
49.
50. Case example Candles Off Main Sells candles through brick-and-mortar and online sales.
56. Top hit on Google (search: “candles, Annapolis) Top 20 Facebook fan pages in Inc. Magazine Nearly 3,000 Facebook fans. Uses most SM tools effectively. Reports some 80% of sales comes from social media and web efforts. Results
57. The Referral Engine John Jantsch 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business Susan Gunelius Rescources
Editor's Notes
Social media is a
This is the same for all marketing but the
These are categorized based on their main function through most will overlap into other, or all, categories.