The powepoint presentation with resources produced as part of the Social Media Taster Course run by UKNetWeb on Thurs 2nd April.
Video footage of all presentations to follow soon.
The powepoint presentation with resources produced as part of the Social Media Taster Course run by UKNetWeb on Thurs 2nd April.
Video footage of all presentations to follow soon.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
Conventional wisdom says that social media isn’t appropriate for b-to-b marketing. Conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies are successfully applying social media tools to connect with customers, channel partners and suppliers. And as they grow more confident with the tools, they’re experimenting with sophisticated applications like social networks and customer co-creation. B-to-b social media marketing isn’t just blogs any more. Learn what the innovators are doing.
Videos have been removed from this presentation.
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012Social Jack
When it comes to marketing on the Internet, there is so much to choose from—Social Networking, Social Media, Video, SEM, SEO, Blogs, Pay-per-click, e-Zines, Webinars - what is really working?
There are so many free platforms and low cost marketing opportunities, but how do you pick the right one?
We take a look at what is working with our clients, our partners and the industry; to bring you our top predictions on what we see working best for 2012 and why. We will also discuss options for a variety of budgets and resources.
Attend this session if you want to leverage the Internet to:
- Get more eyes on your brand
- Generate more leads
- Increase Web Traffic
- Increase event attendees
- Build Community
- Convert online traffic to new sales
- Learn about new No Cost\Low Cost sites and tools
Then this webinar is for you!
ALL registrants and attendees will get access to the recording and materials.
This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 50,000 people in over 40 countries. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.
“Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” — Darlene Ziebell, Executive Coach, Ziebell Enterprises, Inc.
We look forward to seeing you online in class!
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
Presentation for financial advisors about social media, web marketing, analytics, email marketing and other tools and techniques to increase ones web presence.
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
On Tuesday January 15th, we hosted a webinar to announce the results of our industry survey about Pinterest Marketing. We received responses from ~200 marketers from brands ranging across a broad scope of industries and verticals.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
Presentation part 2
Do you want to get your site seen by search engines and to drive more traffic to your site? Or do you wish you could get better value from the visitors you are getting? Maybe you read the press and are wondering whether Twitter or facebook can help your business?
If the answer is "yes" to any of these then this presentation is for you:
Understand search engines and how to attract them to your website
Develop online and offline marketing strategies
Use the internet to create a powerful prospect database
Build your brand and attract visitors online
And understand how to use cost effective internet communications
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
Conventional wisdom says that social media isn’t appropriate for b-to-b marketing. Conventional wisdom is wrong. Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies are successfully applying social media tools to connect with customers, channel partners and suppliers. And as they grow more confident with the tools, they’re experimenting with sophisticated applications like social networks and customer co-creation. B-to-b social media marketing isn’t just blogs any more. Learn what the innovators are doing.
Videos have been removed from this presentation.
New Webinar: Review of Hottest Social Media Lead Generation Tools for 2012Social Jack
When it comes to marketing on the Internet, there is so much to choose from—Social Networking, Social Media, Video, SEM, SEO, Blogs, Pay-per-click, e-Zines, Webinars - what is really working?
There are so many free platforms and low cost marketing opportunities, but how do you pick the right one?
We take a look at what is working with our clients, our partners and the industry; to bring you our top predictions on what we see working best for 2012 and why. We will also discuss options for a variety of budgets and resources.
Attend this session if you want to leverage the Internet to:
- Get more eyes on your brand
- Generate more leads
- Increase Web Traffic
- Increase event attendees
- Build Community
- Convert online traffic to new sales
- Learn about new No Cost\Low Cost sites and tools
Then this webinar is for you!
ALL registrants and attendees will get access to the recording and materials.
This session will be trained by Dean DeLisle, Founder and CEO of Forward Progress. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 50,000 people in over 40 countries. Dean has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.
“Dean DeLisle is one of the foremost experts on using Social Networks for effective business marketing. Others offer introduction classes which provided me no value. Dean’s program got me up and running with immediate results to my bottom line.” — Darlene Ziebell, Executive Coach, Ziebell Enterprises, Inc.
We look forward to seeing you online in class!
Internet marketing for small businesses in the trade industry, specially commercial roofers. Presentation given at national sales conference for Duro Last in Orlando, Fl. Jan 2011.
Presentation for financial advisors about social media, web marketing, analytics, email marketing and other tools and techniques to increase ones web presence.
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
On Tuesday January 15th, we hosted a webinar to announce the results of our industry survey about Pinterest Marketing. We received responses from ~200 marketers from brands ranging across a broad scope of industries and verticals.
John Foley, Jr presents How to grow your business using Social Media. Presented at DScoop 2011.
Starting with plan, target audience, engaging websites, nurturing, measuring and best practices.
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
Social Media For Business 101 - West Vancouver6S Marketing
Presentation done for the West Vancouver Chamber of Commerce Feb. 16, 2011 on using social media for business and utilizing Twitter as well as Facebook Business Pages, Facebook Places, Facebook Deals, Facebook Advertising and also seeding accounts and blog integration.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
Retailers today need to connect with customers in different ways. Using social media is a key component to any retail marekting programs today. Learn how to use SM to help your business thrive. For more details, contact CBCG info@cbc-group.net
The Impact of Social Media & Inbound MarketingKari Kenner
This presentation explains the basics of Social Media and Inbound Marketing. It gives an overview of the channels and tactics used in a sucessful marketing campaign.
Similar to Building Business with Social Media (20)
Connect, Build, Sustain: Growing Your Business with Social MediaGrow Socially, Inc.
Your social media presence has to be planned, executed, managed, and measured on a daily basis
while using best practices. Smart online marketing begins with a plan that identifies the necessary actions to achieve
marketing objectives. During this presentation, Foley will demonstrate how companies can grow their business through
online marketing initiatives. He will share strategies, plans, tactics, and case studies that demonstrate how companies can
successfully incorporate social media into multi-channel marketing campaigns. Gain an understanding of how your target
audience communicates in the various social networks and how getting noticed is most important. Learn how to drive
website traffic from social media and generate leads. See real examples and case studies on how to use your creativity to
blend traditional marketing methods with online channels. Get immediate action items and ideas for your business—
website, social media channels, email campaigns, and more by using best practices for social networking, SEO, and website
design.
Turn Insights into Action: Social Media, SEO, and Your WebsiteGrow Socially, Inc.
Now more than ever associations and non-profit organizations look to online marketing efforts to reach their prospects and customers. This session will tap into the combined power of social media, search engine optimization (SEO) and website analytics. Use this super-power concept to learn more about your community, target marketing efforts in the right direction and advance your mission. Attendees will gain actionable guidance on how a comprehensive online strategy can grow engagement. Let’s find the lurkers, convert them to evangelists and promote brand ambassadors!
An, “in-depth look at the dramatic changes that have affected the print industry. John provides proven strategies, plans, and tactics that print service providers can follow to grow their business, despite the decrease in printed materials. Additionally, he shares case studies of companies that have already found ways to adjust their business models and succeed.”
Our CEO John Foley, Jr. spoke at the 2012 PMA@CES conference to the DIMA group.
In this presentation, "Transforming Your Photo Business", John discusses how companies can adapt to changes in the worlds of technology and communications.
He discusses current and upcoming trends, but he also presents strategies to help businesses benefit from those.
Creating a Successful Social Media Campaign (DIMA & PMA@CES)Grow Socially, Inc.
interlinkONE and Grow Socially CEO John Foley, Jr. spoke to the DIMA group at the 2012 PMA@CES event in Las Vegas.
In this presentation, "Creating a Successful Social Media Campaign", John shared information on how companies in the photo industry can utilize social networks to grow their business.
John covers this items such as:
- How to create a social media strategy
- Finding ways to connect with your audience
- Best practices on measuring social media efforts
- And more!
Marketing Your Baseball Team: Social Media, QR Codes and, MobileGrow Socially, Inc.
interlinkONE CMO Jason Pinto presented at the 2011 South Atlantic League Fall Conference.
The topic was "Marketing Your Baseball Team: Social Media, QR Codes and, Mobile".
During the presentation, Jason discussed technologies, tools, and tips to help organizations better reach their prospects and customers.
Our Project Manager, Whitney Tyson, presenting this presentation on July 22nd to a Social Media Workshop for Business. This presentation covers why you should have a blog, the goals of social media, what to write about on a blog, how to incorporate a blog into your online marketing strategy and the tools that can help to create a blog.
Create a blog for your company website. There are many benefits, such as using it for Newsletter material, incorporating your staff into your marketing efforts, and humanizing your brand. It can also increase inbound website traffic!
Create a blog for your company website. There are many benefits, such as using it for Newsletter material, incorporating your staff into your marketing efforts, and humanizing your brand. It can also increase inbound website traffic!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
1. How to Use Social Media to Build Your Business By John Foley, Jr.
2. John Foley, Jr. Established two companies: interlinkONE (CEO) GrowSocially (CEO/CMO) Grow Socially Specializes in online marketing and social media with Marketing strategy, campaign development, execution, real-time relationship-building and measurement. Phone: 978-674-8081 Email: JohnF@GrowSocially.com Online at: www.twitter.com/JohnFoleyJr www.facebook.com/JohnFoleyJr www.LinkedIn.com/in/JohnFoleyJr Thank you to @jaybaer & @chrisbrogan
6. Overview What is Online Marketing Inbound Marketing Social Media Marketing
7. What is Online Marketing? Website Search Engine Optimization Search Engine Marketing Social Media
8. Search Engine Optimization Becoming more searchable Using specified keywords Consistently updating Using linksto other pages of site or other websites Search Engine Marketing Pay-Per-Click What is…?
10. Why Use Social Media More prospects to sell to Generate interest in your brand Build your brand Loyalty Position your company Customer Service Another Channel
11. Take Your Website to the Next Step Social-friendly, searchable Interactive Blogs Comments Landing Page eNewsletter Sign-Ups Widgets Calls to action for people to raise their hand
12. Widgets Appealing to the eye Creative Interactive Different Can be a call to action
15. Inbound and Outbound Marketing Work Together COMPANY WEBSITE Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups Social Media SEO DM/Flyer E-mail Links Other 3500 Visitors CRM 2000 Visitors 800 Visitors 100 Visitors
16. Social Media Marketing Plan Describe Business and Its Goals Know Your Audience The One Thing Humanize Your Brand Content Resource & Distribution Strategy Measure Your Success Strategy Before Tactics!
17. Know Your Audience Who Are They? Where Are They Cyclically? How Do They Use Social Media?
18. Define Target Audience Prospecting Customer Service Partner Management Audience Acquisition Discover Engage Get Found Your Target Audience – It’s Important
19. Is everyone interested in the same communication? I still e-mail I love my mail I use Facebook, Twitter & LinkedIn I’m on Twitter I Google for my information Where are your prospects and customers getting their information?
24. Top 4 Channels for PSPs LinkedIn: Chamber of commerce networking event Facebook: House party with a business effect Twitter: Block Party YouTube: Your own TV Station
25. What is Twitter? Share what you are doing in 140 characters or less A social messaging utility for staying connected in real-time www.Twitter.com
27. Pros Cons Easy to use Great lead generation tool Reach a large amount of people Position yourself as a thought leader Communicate and engage in another marketing channel Easy to find target audience Great customer service tool Measurable Requires a Human Resource Time and effort Works best when you are consistent What will you post? Spam
28. Best Practices Actively participate & engage Share information! Pictures, links, videos Be a thought leader, be yourself, show the human side of your business Use tracking tools like ilnk.me, bit.ly, budurl.com Review efforts & measure results
29. What is Facebook? A free social network used by people & companies Companies can host pages and groups to self-promote www.Facebook.com
30. Get Yourself Out There Creating a page involves: Logo Name Content
31. Pros Cons Requires Human Resource Time and effort Spam (fans, games) Not obvious how to measure success If things go bad. Extension of Company Website “Human” side People share Post articles, videos, pictures, etc. Stay on “top of the mind” Event Promotion Discussion Boards
32. Best Practices Actively promote your page Seek out friends and fans Share information Must be active Variety: Pictures, links, videos
33. What is YouTube? Video-sharing website on which users can upload and share videos. www.YouTube.com
35. Big Production VS Business Casual More approachable, more interesting, more diversified, more updates!
36. Pros Cons Risk poor reviews? Time spent getting videos done Need to promote it Free! Improves SEO “Personal” side Can create viral marketing opportunity Track views and links to your videos
37. Best Practices Customize look and feel of your channel Keep videos short – 1 to 3 minutes Keep up variety: from educational to funny Stay consistent with posting frequency Must go Casual
38. What is LinkedIn? A business-oriented social networking site Mainly used for professional networking Has more than 43 million registered users, spanning 170 industries www.LinkedIn.com
43. Pros Cons Requires a human resource Time and effort Lack of knowledge Need to participate Free! Prospecting “Engagement tool Track views and links to your articles
44. Best Practices Connect with prospects and customers Use the question and answer section to find and provide help Become active in the groups! Content is King Post self-promotional items – news and events
45. Humanizing Improves SEO Keywords Links Updated Information Give Expertise Updates on CompanyActivities Sharing Information Blogs
46. Four Fundamentals of All Five tools Build your network Engage with the network you have built Be consistent Track and analyze
49. Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines Media Direct Mail Radio/TV Magazines Posters Flyers Labels Other Personalization Campaign Management Reporting Administration Automation Your Website SMS MMS PDA Blackberry
50. Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts can increase campaign effectiveness.
51. You need Staff You need a plan How Do You Get Started? InHouse OutSource Do you have a marketing plan Create one
52. Marketing Calendar Announce on website Mail -Monthly Newsletter Send out flyers to clients Email eNewsletter (Announce) Tell colleagues you’re attending Expo Event 8AM-6PM Send thank you cards Enter new contacts in Excel
53. Marketing Calendar Create Post, Link back to website Announce on website Announce on & Mail -Monthly Newsletter Send out flyers to clients Connect with Keynote Speakers on Email eNewsletter (Announce) Comment on event’s page Share event article on Announce booth # with video post Tell colleagues you’re attending Share event article on Expo Event 8AM-6PM Join in on event’s hashtag Send thank you cards Enter new contacts in Excel Follow-Up with Post & Post Pictures Share speaking presentation on Friend new contacts on
54. Inbound and Outbound Marketing Work Together COMPANY WEBSITE Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups Social Media SEO DM/Flyer E-mail Links Other 3500 Visitors CRM 2000 Visitors 800 Visitors 100 Visitors
82. Who is already there? There’s a place for you too. Start today. interlinkONE Copyright 2009
83. Quotes Debbiedee5People, communication, prospects, sales leads, business relationships AudraPinkerton Social media has connected me with great people, keep in touch when clients move and 2 RFPs!
84. Have we had success? Since end of 2008….. …. From 0 – 4000 between corporate and individual accounts for Twitter Followers …. 10K+ have clicked on our links, downloaded our ebook, our whitepaper, from social media sites alone!!! 50+ prospects in pipeline directly from twitter…
85. Let Others Tell Your Story Word-of-mouth marketing has expanded… If you have a great company, product or service, people will spread that message for you. Deliver relevant information, and people will return the favor.
86. The Marketing Mix “Do not lose sight on the fact that social media is simply one part of a successful marketing mix. “Traditional marketing mediums must still be used to reach everyone in your audience.” “Target the right audience, using the right channel(s), the relevant media(s), and the right response channel(s).
87. Resources for you http://Search.Twitter.com (search conversations) http://tweepsearch.com/ (search by Title & Position) http://twitterrific.com/ (help managing Twitter) http://WordPress.com (for blogging and website) http://chrisbrogan.com (leading blogger on social media) http://eMarketer.com (for daily charts and statistics) http://MarketingProfs.com (for case studies and advice) Google it, Bing it, Yahoo it. “What’s #sxsw?” / “What’s a twitter feed?” / “Using facebook in business”
88. John Around The Web Create QR’s for free - QreateAndTrack.com Twitter.com/JohnFoleyJr Linkedin.com/in/JohnFoleyJr Facebook.com/GrowSocially YouTube.com/GrowSocially
Editor's Notes
How people communicate, Target like-minded prospects, Communicate with customers
Where Are They Cyclically?StudentsHow Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale.
Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
Here is how Tiwtter is used to promote a white paper…..
Look up fulfillment groups… add and take that screenshots
Here is an example of how John Foley used LinkedIn Groups to pose a question…… and gain leads!
I asked the question in the beginning how many folks are using social media today for business building or working with custoemrs, prospects or peers?What about listserve?
Chris brogan analogy
1) Start slow. The number of tools available can be overwhelming. Pick one or two, learn them, and move on. You’re not going to tackle the whole world overnight.2) Just do it. There are plenty of excuses not to try, but social media is an experiment. You don’t know what does work until you find out what doesn’t work.3) Be yourself. Don’t be a fake person or a robot. If people fall in love with you on a personal level, they are certainly going to want to do business with you on a professional level.
QR Goes to VIDEO SERIES: USING SOCIAL MEDIA TO BUILD BUSINESS interlinkONE’s President and CEO, John Foley, Jr. presented “Using Social Media to Build Business” at the NAQP 2009 Conference in Austin, Texas.Here are a few of the highlights: