These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011Shai Coggins
Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Become A Social Media Influencer: Get Followers and Get Noticed!UnitedChurchofChrist
Do you think social media isn't necessary for your career or company? Are you tired of making Facebook posts, tweeting, or posting on LinkedIn and feeling as if no one is listening?
This is the presentation for you! It's time for you to learn why it's necessary to have a strong PERSONAL presence on social media and how to make that presence become a reality.
Presented by:
Marchae Grair
United Church of Christ
Social Media Associate
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN
This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Here are some of our NGOs related work in the digital work. The presentation highlights our work with UNWomen, INJAZ Al Arab, Mega Kheir and Ahl Masr organizations.
In the Know II: What's New In Image & Video Sharing?CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD. Campaign Guru
Social Media Marketing How-To Presentation for Medical Doctors
American Society of Regenerative Medicine Speaker Presentation at Annual Conference in Nashville, Tennessee
December 8-9, 2019
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Social Media for Professional Enhancement Lisa Gualtieri
I had the honor to present to the annual meeting of the Alumni Association of the Tufts University School of Medicine Public Health and Professional Degree (PHPD) Program. Here are my slides which highlight the excellent social media use of graduates @pamressler, @s_rattigan, and @RDCorinne
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Become A Social Media Influencer: Get Followers and Get Noticed!UnitedChurchofChrist
Do you think social media isn't necessary for your career or company? Are you tired of making Facebook posts, tweeting, or posting on LinkedIn and feeling as if no one is listening?
This is the presentation for you! It's time for you to learn why it's necessary to have a strong PERSONAL presence on social media and how to make that presence become a reality.
Presented by:
Marchae Grair
United Church of Christ
Social Media Associate
How to create a social media marketing plan for nonprofit organizations, steps and questions to consider when starting this process - Evonne Heyning @amoration presenting this for the 501 Nonprofit Tech Club at the Los Angeles Chamber of Commerce, June 2012
Effective Marketing Communications on a Shoestring4Good.org
Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about:
Who is the target audience?
What are your goals?
What are the most effective (and cost effective) ways to reach your target audiences?
How will you know what’s working?
Get your 2020 marketing, visibility and sales plan mapped out! Struggling on where to even start? Are you trying to figure out how to get things out of your head and into something engaging? Still questioning which social media platforms you should focus on? In this impact-full training, award winning marketing consultant Vanessa Cabrera will walk you through 6 steps that will help map out your entire 2020 online social media marketing strategy.
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
Social media plays a key part in planning, promoting and executing an event well - from big to small. This presentation covers the four stages of an event and some tips on how social media can be woven throughout.
CDC NPIN In the Know: Google Plus & YouTube for Public HealthCDC NPIN
This is the fifth of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Here are some of our NGOs related work in the digital work. The presentation highlights our work with UNWomen, INJAZ Al Arab, Mega Kheir and Ahl Masr organizations.
In the Know II: What's New In Image & Video Sharing?CDC NPIN
Presentation from the In the Know 2: Social Media for Public Health webcast held on March 19, 2014 by CDC NPIN staff. The webcast offered public health professionals a look at the latest features, functions, and practices on popular and emerging image and video social media channels.
American Society of Regenerative Medicine - Dr Ravi Singh, M.A., M.S., PhD. Campaign Guru
Social Media Marketing How-To Presentation for Medical Doctors
American Society of Regenerative Medicine Speaker Presentation at Annual Conference in Nashville, Tennessee
December 8-9, 2019
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
Social Media & Philanthropy Workshop (Miami, FL.)KDMC
Knight Digital Media Center presented a workshop on May 1, 2016 for participants in the Knight Media Learning Seminar in Miami. Workshop participants learned about effective practices for gaining visibility and engagement on social platforms.
Social Media for Professional Enhancement Lisa Gualtieri
I had the honor to present to the annual meeting of the Alumni Association of the Tufts University School of Medicine Public Health and Professional Degree (PHPD) Program. Here are my slides which highlight the excellent social media use of graduates @pamressler, @s_rattigan, and @RDCorinne
Ben Teoh, Content and Community Coordinator from not for profit organisation, Connecting Up discusses some of the basic do's and don’ts in social media.
View webinar: https://blackbaud-au.webex.com/blackbaud-au/lsr.php?AT=pb&SP=EC&rID=73008662&rKey=5723e480f50572fe
Become a social media hero for your not-for-profitBen Teoh
Presented for Blackbaud Pacific, this is a collection of best practices and a basic approach to having a successful social media presence.
You can find the recording of this webinar, including some great questions here: http://ow.ly/hjpXD
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
Utilizing social media for promoting cultural awareness and peace Lovette Jam Jacosalem
This is a talk about using social media as a tool for promoting cultural awareness and peace presented during the Kultourismo Workshop on "Promoting Cultural Diversity in Lanao through Visual Narratives."
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About Kultourismo
Kultourismo is a combination of Kultura (Culture) and Turismo (Tourism) which means a travel or a journey to know and learn about the different cultures. Kultourismo is a youth-led campaign project that aims to suffice and spread information on cultural diversity that may help in answering and correcting some misconceptions and prejudices in our society, specifically in the Lanao province that will eventually promote cultural awareness.
Kultourismo believes that through exploring different cultures, peace can be achieved.
Kultourismo was formed through Project YACAP, a 5-month leadership development program funded by US Embassy that envisions building a generation of young people in Mindanao who will commit to embrace the culture of Peace.
This project aims to bridge the bond between the people in different cultures and to serve as strings that will connect people to make them become closer with each other especially the people of Lanao, until misconceptions and negativity about the differences will become a history between.
How to put a social media plan together for your business with video highlights. Presentation given at Travel Technology Show, 9 Feb 2011 Presentation is tailored for travel companies but key messages for any size of business.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital S...KDMC
Leveraging Social Media Ambassadors in Service of Your Foundation’s Digital Strategy by Beth Kanter
Knight Digital Media Center presented a day-long workshop for foundation communications professionals on April 4, 2016 as part of the CommA Days conference in New Orleans. Participants learned about strategies in communication and engagement on digital, mobile and social platforms.
These are the slides from Dan Dunlop's presentation at the UNC School of Dentistry - November 2012. The topic was social media and the dental practice.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
Social Media for Non Profits is an exciting arena that many in the field are still in the early stages of exploring due to time and budget restraints. My colleague and I had the opportunity to present this to a large group of Non Profit marketers at the United Way of Houston, to help them better understand how to best utilize the platforms.
Are Nonprofit Raising Money on Social Media? This presentation digs into data on social media as a fundraising channel and highlights the best strategies for raising money.
Social Media Marketing Overview presented at the 11/18/10 Pathways to Entrepreneurial Success Forum held at Monroe Community College. Contains an overview of the top social media platforms, 5 steps to get started with social media marketing and the 4 rules you must follow.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
This was a presentation by Dan Dunlop and Cristal Herrera for the 2019 Annual Conference of the New England Society for Healthcare Communications (NESHCo).
"Avoiding Narcissism in Content Marketing"
Or "Stop Spewing Irrelevant Crap in the Direction of Healthcare Consumers." Presentation by Dan Dunlop at the 2017 Virtual Conference of the New England Society for Healthcare Communications, October 26, 2017
“Developing a Thought Leadership Content Marketing Strategy.” Allied Public Relations Executives (APRE) 2018 Annual Meeting, April 27, 2018, Boston, MA. In this presentation, Dan Dunlop shares the story of Renown Health's Thought Leadership Program that features the organization's charismatic CEO, Dr. Tony Slonim.
This presentation tells the story of the pilot project at MD Anderson Cancer Center where we empowered two physician liaisons to use Twitter as part of their daily routine - significantly expanding their reach.
These are Dan's slides from his presentation from the AMA Tampa Health gathering in September 2014. For more information about Dan or his company, go to http://www.jenningshealthcaremarketing.com.
These are the slides from my presentation at the 2014 Conference of the American Association of Physician Liaisons. The title of the presentation was "Integrating Social & Digital Media Into Physician Relations."
These are the slides from my presentation at the 2014 Conference of the New England Medical Group Management Association. "Healthcare Marketing Reform: Moving from Marketing Your Practice to Building Community"
Dan Dunlop's presentation from the 2013 Pelvic Health Conference. The subject of the presentation was "Using blogs and social media to build communities of shared interest."
This is a copy of my presentation from the 2012 AAM GIA Professional Development Conference in Palm Springs, California. The topic is marketing to referring physicians. Presenters: Dan Dunlop and Jill Lawlor.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
5. Why Is Social Media Relevant?
• Marketing is being redefined
• Moving from monologue to dialogue
• Conversations are happening without us
• Engagement is what we’re after
• This is a gift to fundraisers and non-profits!
• Cultivation & Stewardship
• Follow your target audience
• Consumers want deeper engagement with
brands
• Your absence is conspicuous
6. A Curse and a Blessing
• Truly a gift to communicators
• This is real world - good and bad
• Hive Marketing - brand evangelists
• Motivate and activate brand advocates
• Expose potential donors to the passions of
long time donors and supporters (Donor
Pyramid)
• Turn them into citizen journalists; more
credible
7. Where We Focus Most of Our Energy
• Facebook
• Twitter
• Google+
• YouTube
• LinkedIn
• Instagram
• Pinterest
8. Facebook
• Engagement is key
• Ask questions
• Invite responses
• Create an environment that fosters sharing
and conversation
• Content rich: photos and video
• Fundraising apps
• LISTENING PLATFORM
12. Google+
• Helpful for search engine marketing
• Doesn’t have to be a daily activity
• Post links to social media and websites
• Post video and photo content
• Create circles of peer organizations and
friends of the organization
15. LinkedIn
• Underappreciated and underutilized
• However, more respected by professionals
• Not just for job hunting!
• LinkedIn Company Pages vs. Groups
• Company Page: Basic content similar to
Google+ and status updates
• Groups for engagement and direct marketing
• Daily eBlast with discussion and news
19. Twitter
• Amazing for segmenting audiences by areas of interest
• #Hashtags are the secret to Twitter
• Geographic hashtags #Boston #BostonMA
• Topical hastags #breastcancer #hcsm #green
• Reciprocity: Thanks, Retweets, Sharing info from others
• Can’t be all about you
• Follow influencers and others
• Frequency is important
• Use a third part service: Hootsuite, Sprout Social, etc
• Don’t do automated responses
• Identify the voice(s) on your Twitter feed
27. YouTube
• Important for search engine marketing
• Owned by Google
• Can feed videos to Google+ and Facebook
• Tag your videos!
• Brand your page
• Sort videos using playlists
29. Blogs
• Great for storytelling
• Highly engaging
• Easy to execute: Wordpress, Blogger, etc
30. Signature Moms Blog
• 8 bloggers
• 42,000 visits in 2012
• 100,000+ total
• 2,477 subscribers
• 600 comments
31. Our Mantra: Be Strategic
• The social web offers another set of tools in
your tool box
• Integration is key
• Look before you leap
• Program: flexible and dynamic, but not
haphazard
32. Our Approach
Step 1 -Strategic planning
• Definition of audiences
• Determination of social channels to be used
Step 2 - Channel creation
• Building branded pages
Step 3 - Content creation and
monitoring
• Weekly content calendars
• Weekly key stat measurement
33. Developing a Social Media
Marketing Plan
Two Types of Plan:
– Long term engagement
– Short term campaign
34. Developing a Social Media
Marketing Plan
Step #1 - Participate
It will be difficult to develop a plan, and sell
the value of a plan, if you aren’t engaged in
the medium
35. Developing a Social Media
Marketing Plan
Step #2 - Culture Preparedness
• Assess you organization’s appetite for
social media. Risk averse? Fear in the C-
suite?
• Then begin bringing them along.
• They’ll appreciate a strategy!
36. Developing a Social Media
Marketing Plan
Step #3 - Define Audience and
Stakeholders
How do they use social media?
37. Developing a Social Media
Marketing Plan
Step #4 - Objectives & Goals
What are you trying to achieve? It may vary
by audience. Current donors, grateful
patients, board
members, employees, influentials, media…
38. Developing a Social Media
Marketing Plan
Step #5 - Desired Outcomes
What does success look like? Increase in
brand awareness or preference, enhance
search engine rankings, web traffic, donor
engagement, brand positioning, community
building?
39. Developing a Social Media
Marketing Plan
Step #6 - Channel Selection
Don’t try to do everything. Be strategic in
resource allocation. What channels allow
you to achieve your objectives?
40. Developing a Social Media
Marketing Plan
Step #7 - Integration
How will you integrate the program with
your other Marcom efforts? Don’t forget PR
and internal communication.
41. Developing a Social Media
Marketing Plan
Step #8 - Plan Resource Allocation
Avoid social media burnout before it occurs.
Design a sustainable program.
Learn to repurpose content!
42. Step #8 - Plan Resource Allocation
It is not always about volume of posts or
tweets.
43. Repurposing Content
1. Press release on PRLog
2. Use share function
3. Post on Twitter, Facebook, Google+ &
LinkedIn with one click
4. Distribute via LinkedIn Groups as “news”
or “discussion” using PRLog small URL
51. Same Process Repurposing Video
• Post to your website
• YouTube
• Google+
• Facebook
• Your blog
• Post link on LinkedIn Groups & Twitter
• Etc.
52. Developing a Social Media
Marketing Plan
Step #9 – Measure (Sprout Social,
Tweetbinder, TweetReach)
Develop metrics: Google Analytics,
technorati blog rankings, followers, friend
counts, fans, engagement, etc. Also
measure your activity: posts, tweets,
retweets, etc.
53.
54.
55. Developing a Social Media
Marketing Plan
Step #10 - Monitor
Track conversations happening
online.Hootsuite, Sprout Social, Facebook
Pages, Socialmention.com, Filtrbox, Monito
rThis, etc. Google Alerts at a minimum.
Have a process for this.
56. Developing a Social Media
Marketing Plan
Step #11 – Policy
• Employee social media policy. Check out Mayo
Clinic’s policies online at
http://sharing.mayoclinic.org/guidelines/for-
mayo-clinic-employees/
• Chris Boudreaux online database of organizations’
policies:
http://socialmediagovernance.com/policies.php
57. Putting Social Media to Work
• Crisis Communication - Build up online
communities in anticipation of the need to
inform and activate brand advocates
• Brand Advocacy/Positive Buzz - Funnel
quality information about your brand to
constituents (hive marketing); this includes
internal audiences
58. Putting Social Media to Work
• Communicate Key Messages
– Quality and Patient Safety
– Patient- and Family-Centered Care
– Etc.
• Elicit feedback from the market place – These are
LISTENING PLATFORMS
• Provide access to quality health info
• Educate and build preference for services
• Meet consumer expectations
• Humanize your institution
59.
60. Marketing as Community Building
• Engagement
• Marketing “with” rather than “at”
• Return on Community
• Marketers and communicators become
creators of online spaces/environments where
community can occur.
• Communities of shared interest
61. Community
• Elements of Community
– Sense of shared values
– Feeling valued and appreciated
– Being heard
– Common interests and/or experiences
– Treated kindly
– Reciprocity – two-way relationship (engagement)
– Gain value from interactions; growing and learning
– Support – both emotional and informational
62. Value in Communication
• Quality of the content/communication
• Communication people want to spend time
with
• Fits within the context of their life
• Use of video
• Storytelling
88. What I Wish We’d Done
• More aggressive Social Media Outreach
• Need to create an environment that invites
engagement on Nicholas’ social platforms
• Needed much greater frequency with Twitter
• Include Google+ and LinkedIn
• Ideally, a Facebook promotion – “Post photos
from your days at the Marine Lab…”; then cross
promote on other channels
• Facebook ads targeting the key term: “Nicholas
School of the Environment”
89. Good Reading
• Groundswell, Charlene Li & Josh Bernoff
• Join the Conversation, Joseph Jaffe
• Social Media is a Cocktail Party, Jim Tobin and
Lisa Braziel
• PR 2.0, Deirdre Breakenridge
• The New Rules of Marketing & PR, David
Meerman Scott
90. Summary: A Few Sins of Social Media
• Haste - Don’t start without a plan
• Fear - You can’t be afraid to lose control
• Apathy - Don’t stick your head in the sand;
especially at the C-suite level
• Sloth - Content must be updated
• Gluttony - Don’t take on too much too fast
91. Contact Information
• Dan Dunlop, Jennings
– ddunlop@jenningsco.com
– Twitter: @dandunlop& @JenningsHealth
– Blog: http://thehealthcaremarketer.wordpress.com
– LinkedIn: www.linkedin.com/in/dandunlop/