The document provides tips for marketing in a recession, including strategies to improve sales and customer relationships. It suggests tapping into existing customer bases by promoting loyalty, adding value beyond transactions, and communicating consistently. Specific strategies recommended are finding creative ways to show appreciation to customers and remind them of your value, using testimonials to showcase why customers should continue doing business with you, and actively promoting customer referrals. The document also discusses using social media, email marketing, search engine optimization, and paid search to help businesses during economic downturns.

1. Marketing in a Recession TIPS FOR SUCCESS

11. Leveraging your Website Investment Typical Scenario… You have launched a website that promotes your company’s mission, products, services, programs, etc. Your website offers lots of good information about your organization and you often drive interested parties to it for a more in depth look at who you are and what you do or what you sell. Now what??

15. Email your audience Reporting and data analysis – measuring success

22. Search Engine Marketing

27. Search Engine Marketing Example of targeted ads

28. Search Engine Marketing Example of landing page

33. THANK YOU!