This document discusses strategies for hospitals to engage mothers through social media, specifically mommy blogs. It provides examples of successful mommy blog initiatives like Merrimack Valley Moms run by Lowell General Hospital and Tufts Medical Center. The blogs helped the hospitals build communities of local mothers, deepen relationships with their target audiences, and increase engagement on social media platforms. The document also outlines best practices for running a mommy blog, including recruiting bloggers, promoting posts, and establishing rules of engagement.