The document discusses promotional strategies for small businesses, including the objectives of promotion such as informing customers, increasing demand, and differentiating products. It notes that promotional strategies should consider how potential customers will be contacted, the promotional message, when and where it will be delivered, and costs. The document also describes two types of promotional plans - a preopening plan to establish a positive image and inform customers before a business opens, and an ongoing plan to maintain and build sales after opening through communicating features, sales, and new offerings.
