This proposal outlines a business development roadmap with the goals of promoting effective sales growth. It recommends conducting a SWOT analysis and audit to identify issues. A comprehensive marketing plan is proposed using both online and offline strategies, including digital marketing, product demonstrations, and trade shows. The proposal also suggests expanding product offerings, increasing sales activities through partnerships and loyalty programs, motivating and rewarding staff, and reviewing pricing and payment plans. The summary action plan is to train sales and marketing teams, increase transactions, sell more to each customer, implement sales cycles, upsell, cross-sell, and increase sales frequency while mastering products and the industry.

1. BUSINESS DEVELOPMENT ROAD
MAP. - PROPOSAL
IKE TANDOH, Ph.D.

2. BUSINESS CASE
 STRATEGISES IN PROMOTION, SALES, UPSELLING AND ACTION PLANS

3. FOCUS- STRATEGY TO:
 To ensure effective and efficient promotion
 To increase and sustain the growth in sales
 Action Plans

4. Broad Strategy & Actions
 Quickly do a SWOT and marketing and sales audit to identity the real issues and get first hand
information about client journey mapping, competitor analysis, market trends etc.
 Leadership– Vision and Strategy (Empower sales teams to take control of their mindset & master
a set sales cycle
 Develop a comprehensive and strategic marketing plan for (online and offline strategies)
 Improve and diversify operational methods

5. Marketing Communications
ONLINE STRATEGIES
 Digital marketing
 Integrated marketing communications
 Testimonials
OFLINE STRATEGIES
 Personal selling
 Trade shows
 Niche selling
 Product Demo
 Lead Scoring

6. Product Concept
SELL MORE THINGS
 Research the market and add new products for different markets and same markets.
 Research and contribute to new product development.
 Train staff to master the products and services features on offer

7. SELLING CONCEPT
SELL MORE TO MORE PEOPLE
o Increase the sales activities of the sales team and introduce incentives and reward systems
o Lead scoring to priorities customers and potential customers
o Form partnerships with dealers and distributers of related businesses
o Introduce loyalty schemes and inculcate testimonials into the selling concept. Get users of the company’s products to
evangelize for the products. This will be linked to our promotional approaches

8. People Concept
 Get every staff (team member) prepared and focused on the bottom line.
 Every staff will be motivated to give a referrals or sell directly to client.
 Staff will be psyched to own the business development concept.
 Those doing well will be rewarded and those lacking behind will be retrained or sanctioned

9. Payment plans
 Offer financing or multiple payment plan

10. PRICING
 Train sales team to offer value preposition
 Review pricing strategy to reflect market demands if need be.

11. SUMMARY ACTION PLAN
 Train sales and marketing teams to take control of their mind-set
 Increase individual transactions
 Make a larger sales to each customer
 Have a set of sales cycles
 Up sell
 Cross sell
 Frequency of sales
 Master the products and services
 Master of our industry

12. END QUOTE
 Selling is a rejection job, the more you get rejected, the more sales you make.

13. THANK YOU
APPRECIATION