Product life cycles involve 5 stages: development, introduction, growth, maturity, and decline. During introduction, a new product is made available for purchase using different pricing and promotion strategies. In the growth stage, sales start climbing quickly. The maturity stage sees sales growth slow as the product is modified to appeal to new markets. Finally, the decline stage is when a product's sales begin to fall.

1. Welcome to
Product Life Cycle
Designing and Managing Product
Rina Suprina, M.Hum, M.SiPar
Ivan Prasetya, M.Par

2. Product Life Cycles are The course of a
product’s sale and profit over it lifetime. It involves
5 distinct stages: product development,
introduction, growth, maturity, and decline.

3. Let’s see how does
Sales & Profit
Life Cycle look like!

4. Introduction Growth Maturity Decline
Time
Sales&profits($)Sales & Profit Life Cycles

5. The Product Life-Cycle stage in which the new
product is first distributed and made available for
purchase.
Introduction Stage

6. Rapid-
skimming
strategy
Rapid-
penetration
strategy
Slow-
penetration
strategy
Slow-
skimming
strategy
Price
LowHigh Promotion
High Low
4 Introductory
Marketing Strategies

7. The product life-cycle stage in which a product’s
sales start climbing quickly.
Growth Stage

8. • The stage in the product life cycle in which sales
growth slows or levels off.
• Modify the market, the product, and the marketing
mix.
Maturity Stage

9. The product life cycle stage in which a product’s
sales decline.
Decline Stage