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ADVERTISING
It is a communication technique that tries to
encourage the consumption of a product through the
media.
USE OF ADVERTISING
Persuade tourists in order to
get their attention to
promote the products
RULES
 Define your goals
 Select the means to use to attract more
consumers
 Offer something of value
 invite action
 measure and track
The 4Ps of Marketing
were devised by this
expert and he has
helped many
companies to land
their strategies.
THEORYDE PHILIP
KOTLER
• Love your customers and respect your competitors
• Be sensitive to change and be ready for
transformation
• Always offer good packaging at a fair price
• Always be reachable and bring the good news
• Get customers, keep them and make them grow
TIPS
Kelly Infante
Example

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Kelly infante publicidad

  • 1. ADVERTISING It is a communication technique that tries to encourage the consumption of a product through the media. USE OF ADVERTISING Persuade tourists in order to get their attention to promote the products RULES  Define your goals  Select the means to use to attract more consumers  Offer something of value  invite action  measure and track The 4Ps of Marketing were devised by this expert and he has helped many companies to land their strategies. THEORYDE PHILIP KOTLER • Love your customers and respect your competitors • Be sensitive to change and be ready for transformation • Always offer good packaging at a fair price • Always be reachable and bring the good news • Get customers, keep them and make them grow TIPS Kelly Infante Example