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International Balkan University

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New Marketing Strategies
Lecture 6 Exchange rate
Lecture 9 Promotion of products and services
Lecture 6 Scales and Measurements
Lecture 7 New Product Development and Product Life Cycle strategies
Lecture 5 Marketing research -Questionnaire
Lecture 6 Product, Product lines and Product mix
Lecture 4 Marketing research -cont
Lecture 5 Transnational corporations
Lecture 5 Product as the first element of the Marketing mix
Lecture 4 Trade blocs
Lecture 4 Segmentation, Targeting and Positioning
Lecture 3 Defining marketing and Marketing process 3
Lecture 3 Trade liberalization
Lecture 3 Marketing research process -Research Design