CONTAINS THE FEATURES TYPE EXAMPLE , IMPORTANT TIPS, FACTOR AFFECTING . ADVANTAGES AND DISADVANTAGES

2. EVENT MARKETING

3. EVENT MARKETING
Presented By
ABHISHEK AGNIHOTRY
17PBA003 & 17PBA008
MBA 2nd Sem.

4. EVENT & MARKETING
• An event is a live multimedia package with a preconceived concept,
customized or modified to achieve the clients’ objective of reaching out
and suitably influencing the sharply defined, specially gathered target
audience by providing a complete sensual experience and an avenue for
two-way interaction.
&
• Marketing is not a single ad! ( advertisement )
• It as process – a continue effort to promote your unique brand, to
differentiate yourself in the marketplace

5. EVENT MARKETING
• Designing or developing a ‘live’ themed activity,
occasion, display, or exhibit (such as a sporting
event, music festival, fair, or concert) to promote a
product, cause or organization.

6. .

8. Features of event marketing
• Wide range of events: Mega events and local events, Exhibitions, Trade shows,
 Goal oriented
 Feedback from clients
 Location
 Effective promotion and communication
 Proper evaluation

10. TYPES OF EVENT MARKETING
2. Field Marketing Event
• You’re the host of the event. You own it. The event is yours exclusively. You drive the
consumers to the event and have their attention all to yourself.
3. User Conference
• You’re the host, just like the Field Marketing Event, but in this case, participants are
current customers who want training on how to more efficiently use your product to meet
their business objectives.
6
1. Trade Show
You’re one of many vendors, but all kinds of prospects participate.

11. IMPORTANCE OF EVENT MARKETING
 It helps in brand building, that is, creating awareness about the
launch of new products/brands.
To highlight the added features of the product/services,
It helps in rejuvenating brands during different stages of product
life cycle.
 Helping in communicating the repositioning of brands/products.
 Creating and maintaining brand identity.

12. .
• THINK AHEAD * ALWAYS HAVE A CALL TO ACTION
• PROVE YOUR SOCIAL STANDING * DO A POST-MORTEM
• BLOG ABOUT IT
• USE YOUR SPEAKERS’ INTEL
• TALK LOCATION
• BIG UP YOUR SPONSORS AND ASSOCIATES
• STRUT YOUR STUFF SOCIALLY
• CREATE PPC ADS ON SOCIAL
• ALWAYS HAVE A CALL TO ACTION

13. ADVANTGES OF EVENT MARKETING

14. DISADVANTAGES OF EVENT MARKETING
 Large Expensive
 Time Consuming
 Tough to identify target audience.
 Very Competitive
 No longer effect
 Short – term benefits only

15. @!
108