An advertising campaign involves a series of ads placed across various media to meet specific objectives. Planning an advertising campaign involves several essential steps: defining the target market through research, setting objectives, determining the budget, selecting appropriate media and creative strategies, creating and pre-testing ads, and then evaluating the results through post-testing. Key considerations for an effective campaign include identifying the problem, pre-testing with audiences, selecting the right media, developing compelling visuals and copy, and determining the proper timing and duration.
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed on different types of media at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.
Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed on different types of media at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
When it comes to advertising your business, it's imperative that you know who your "target audience" is, and how to reach them. While it's important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be "direct." Directly reaching those interested in your product or service will ultimately put more money in your pocket. Therefore, before you decide what your message is, and how to deliver it, you need to understand your target audience.
Major chunk of your advertising costs is consumed in acquiring media and therefore the decision to select right media vehicle for your voice becomes all the more crucial.
Understand the various viewpoints and key considerations involved with Media Acquisition.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
When it comes to advertising your business, it's imperative that you know who your "target audience" is, and how to reach them. While it's important to reach as many people as possible, and it often seems like focusing only on certain segments of the population is limiting, you need to be "direct." Directly reaching those interested in your product or service will ultimately put more money in your pocket. Therefore, before you decide what your message is, and how to deliver it, you need to understand your target audience.
Major chunk of your advertising costs is consumed in acquiring media and therefore the decision to select right media vehicle for your voice becomes all the more crucial.
Understand the various viewpoints and key considerations involved with Media Acquisition.
Media planning, Components of media plan, Media Scheduling, Media Objectives,...Pooja Gurwani
Media planning, Components of media plan, Media Scheduling, Media Objectives, media strategy, media budgeting, media selling, media innovations, circulation, factors affecting media plan
How to launch successful advertising campaign _mujeeb riazMujeeb Riaz
How to launch successful advertising campaign by using design thinking framework?
how to run successful marketing campaign?
components of advertising campaign
360 Advertising Campaign
360 advertising campaign and execution
An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives.
Media planning is generally the task of a media agency and entails finding media platforms for a client's brand or product.
explains step 3 in advertising campaign management which is developing a advertising strategy & how to create a creative brief and an in-depth explanation of the 5 factors that make up the creative brief.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. - Prakash Joshi.
Marketing communication includes all the messages, media, and activities used by an organization to communicate with the market and help persuade target audiences to accept its messages and take action accordingly.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
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2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. WHAT IS AN AD CAMPAIGN
• An ad campaign includes series of ads,
• placed in various media,
• that are designed to meet objectives, and
• are based on analysis of marketing &
communication situations
3. ADVERTISING CAMPAIGN
• An advertising campaign is a series of
advertisement messages that share a single idea
and theme which make up an integrated marketing
communication (IMC). Advertising campaigns
appear in different media across a specific time
frame.
• Advertising campaigns are the groups of
advertising messages which are similar in nature.
4. • An advertising campaign is an organized series of
advertising messages with identical or similar messages
over a particular period of time.
• It is an orderly planned effort consisting of related but self
contained & independent advertisements.
• Though the campaign is conveyed through different media,
it has a single theme & unified approach.
5. CAMPAIGN PLANNING
• PARAMETERS OF CAMPAIGN PLANNING:
Total advertising budget
Media availability
Consumer profile
Product profile
Campaign’s duration & its timing
Advertising & marketing objectives
Distribution channels
6. • Review of previous advertising effort
• Creative considerations
• New plans
7. POINTS TO BE CONSIDERED WHILE
PLANNING AD CAMPAIGN
Identify the problem
Budget
Pre testing
Target audience
Media selection
The language
Visual & the copy
Timing & duration
Post testing
Effect on sales
9. ESSENTIAL STEPS
1. Appraisal of advertising
opportunity
2. Analyze & define
the target market
3. Set advertising
objectives
6. Create ads, pre-
test and release ads
7. Evaluate final results
(Post-testing)
10. 1. Appraisal of advertising opportunity
Advertising is a powerful tool, that doesn’t mean that you
advertise without a reason – Neil H Borden
5 conditions should be met first:
a) Presence of positive primary demand Relate to nature of market
b) Good chance of product differentiation
c) Products have hidden or not readily noticeable qualities
d) Presence of emotional powerful buying motives
e) Availability of sufficient funds required for advertising
Relate to product
11. 2. Analyze and define the target market
Prospects
• Demographic characteristics
• Geographic locations
• Psychographic variables
• Buying behavior
• etc
Research
• Who buys the product?
• What do they really buy?
• When do they buy?
• How do they use the
product?
• etc
13. 4. Determining advertising budget
Objectives tell what is expected from a ad campaign for a defined
period of time
Budgeting involves:
• Controlling all the proposed expenditures
• Different companies use difference approaches
• Budgets can be reviewed according to market situations such
as competition, demand etc
14. 5. Deciding media and creative strategy
• Media plan determines the best way to reach audience
• The goal of media planning is
- to find a particular combination of media at best cost
• Creative strategy
- what to say to best achieve the objective
15. 6. Creating ads and pre-test
• Ad should be pre-tested before actual execution
- to avoid costly mistakes
- increase its efficiency
Some techniques used for ad pre-test:
• Market tests
• Focus groups
• Surveys
• etc
16. 7. Evaluating the final results (post-
testing)
Few techniques are:
• Recall (what portion of ad)
• Recognition (logo, headline, punchline etc)
• Inquiry
• Trial
