1. ADVERTISING,
SALES PROMOTION
&
PUBLIC RELATION

2. GROUP MEMBERS
KAMRAN KHAN
NIMRA SALEEM
RABIA KHALID
IQRA SALEEM BUTT
FARHAN ARSHAD
GROUP # 5

3. OBJECTIVES
To describe
The role of advertisement
Major decision involved in developing an
advertisement plan

4. OBJECTIVES OF PRESENATION
Will describe
The role of advertisement
Major decision involved in developing an
advertisement plan
How sales promotion campaign developed
and implemented by tools
Role of public relation in the promotion mix
How companies use public relations to
communicate with their public

5. ADVERTISEMENT
A paid form of communication intended to
persuade an audience to purchase or take
some action upon products, ideas, or services.

6. IMPORTANCE OF
ADVERTISEMENT
FOR A CUSTOMER
 It helps customers to made aware about products
 It helps customers to find the best products for them

7. FOR A SELLER
 It helps increasing sales
 It helps to maintain the level of demand and supply
 It helps to make a ground for launching of a new
products
FOR A SOCIETY
 It helps to educate peoples on social issues such as
child labour, smoking and family planning etc

8. OBJECTIVES OF
ADVERTISEMNET
1-INFORMATIVE ADVERTISING
• Telling the market about a new product
• Communicating customer value
• Explaining how the product works

9. 2-PERSUASIVE ADVERTISNG
• Building brand preference
• Encouraging switch to your brand
• Change Customers Perception of product value
3-REMINDER ADVERTISING
• Maintaining customers relationships
• Reminding consumers that product may be needed
in future

10. BUDGETING OF
ADVERTISEMENT
Some are the important method for the
advertising
budget, these methods are:
 Percentage of sales method
 Sales objective method
 Profit Maximum method
 Competitors parity approach
 objective and task approach

11. SALES PROMOTION
Define and state the objectives of sales promotion and
the tools used to achieve them
REASON TO BUYADVERTISEMENT
INCENTIVE TO BUYPROMOTION

12. MAJOR SALES PROMOTIONAL
TOOLS
Many tackles can be used to accomplish sales
promotion purposes.
Explanations of the main consumer, trade, and
business promotion tools follow.

13. 1.CONSUMER PROMOTIONS:
Sales promotion tools used to boost short-
term customer buying and participation or
enrich long-term customer associations.
It includes the following:

14. SAMPLES:
are offers of
a trial amount
of a product
COUPONS:
are certificates that give
buyers a saving

15. CASH REFUND:
price reduction occurs
after purchase
PRICE PACKS
offer savings off the
even price of a product

16. PREMIUMS:
are goods offered free
or low cost
EVENTS:
Creating a brand-marketing
event

17. 2.TRADE PROMOTIONS:
This tool used to persuade resellers to carry a
brand, give it shelf space, promote it in
advertising, and push it to consumers.
It includes following

18. DISCOUNT:
A conventional reduction in
price
ALLOWANCES:
compensates retailers for
Advertising the product.

19. BUSINESS PROMOTIONS
This tools used to generate business leads,
stimulate purchases, reward customers, and
motivate sales people.

20. DEVELOPING SALES
PROMOTION PROGRAM
To achieve a successful Promotional
Campaign a great deal of effort needs to put
into the planning and organizing stages.

21. CONCLUSION
The purpose of sales promotion is to stimulate,
motivate and influence the purchase and other
desired behavior .