The marketing mix consists of 4 Ps - product, price, place (distribution), and promotion. These tools help companies implement marketing strategies to maximize profits from a product by understanding customers and satisfying their needs through the right product, pricing, distribution channels, and communication techniques. The goal is to design an offering that achieves customer satisfaction and benefits both potential and existing customers.

1. The marketing mix is ​ t he set of principles, methodologies
and techniques in market research attempting to achieve the
maximum profit on the sale of a product: through marketing
will know what kind of audience you are interested in your
product (existing or potential customers). Its primary
function is customer satisfaction (potential or actual) by
which it intends to design the product, pricing, distribution
channels to choose and appropriate communication
techniques. The marketing mix are the tools used by the
company to implement marketing strategies and achieve
objectives. These tools are also known as the 4 Ps of
marketing

3. PRODUCTO
PUBLICIDAD
PERSONAS
PLAZA O
DISTRIBUCIÓN

4. Promotion:
The promotion aims to spread a
message and that it has a target
response that is intended

5. Product:
Any product, service and idea
that can be offered in a market
that is able to satisfy a need

6. Place or Distribution:
Element used to get a satisfactory product
reaches the customer

7. Price:
The monetary value assigned to
the product, as determined by
several factors getting a balance.