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Retailing is the act of selling products or services to people for their personal, non business use. A retailer is a business that specializes in the act of retailing primarily.
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Lesson 39
1.
2. FIXED SHOP RETAILERS
Fixed shop traders carry on business
in a fixed building either owned or
rented .Selection of site is made after
considering factors like line of
business, nature of customers, easy
accessibility etc.
3. Characteristics of fixed shop
retailers
They have greater resources and
operate on a relatively large scale.
These retailers dealing in different
products.
They have greater credibility in the
mind of customers.
6. General shops
Set up in residential areas, general
shops deal in a variety of products
needed by the locals. They also offer
credit facility and home delivery.
7.
8. Street stalls
These are fixed retail shops erected in
the minimum space available at street
corners. Inexpensive articles like pen,
toys, cheap cosmetic etc, are sold
here. Travelling public usually depend
on these shops.
9.
10. Second hand goods shop
Second-hand books, furniture and
other household items are bought
through their agents. The poorer
sections of society buy second-hand
goods from these shops.
11.
12. Speciality shops
These shops specialise in a single line
of products. They are found mostly in
busy shopping centres in towns and
cities.
13.
14. Review Questions
What are the different types of fixed
shop retailers?
What are second hand goods shops?
