Retailing is the act of selling products or services to people for their personal, non business use. A retailer is a business that specializes in the act of retailing primarily.
Retailing includes all the activities involved in selling goods or services directly to final customers for their personal, non business use. A retailer is any business enterprise whose sales volume comes primarily from retailing.
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retailing as a sector includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele. Shops may be on residential streets, streets with few or no houses, or in a shopping mall.
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retailing as a sector includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the small orders of a large number of individuals, rather than large orders of a small number of wholesale, corporate or government clientele. Shops may be on residential streets, streets with few or no houses, or in a shopping mall.
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
Types of Retail locations, its importance and Decisions making.
Types
1. Freestanding or isolated store location
2. Part of a business center
3. Part of a shopping center
The retail strategic planning process starts with the identification of store's mission for its existence and hence the scope of the retail store. The mission of a store entails identifying the goods and services that will be offered to customers
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retail Shopper Behaviour, process of consumer buying in retail, Need recognition, stimulating need recognition, information search, types of buying decision
Types of Retail locations, its importance and Decisions making.
Types
1. Freestanding or isolated store location
2. Part of a business center
3. Part of a shopping center
The retail strategic planning process starts with the identification of store's mission for its existence and hence the scope of the retail store. The mission of a store entails identifying the goods and services that will be offered to customers
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Fractionated treatment and separate refining of pulp to reduce energy consump...EuropeanPaper
By Rafael Giner, University Assistant, Scientist-Technical University of Graz. This was presented during the New Ideas for the Paper Industry: Young Researchers' Presentations session, organised as part of European Paper Week 2015. More at http://www.cepi.org/epw
#Buzzfed: 9 Fine Tips to Tame the Wilderness of Social CommunicationDylan McConnell
From December 2015:
For many of us in the communications profession, social media remains a strange and unfamiliar thing, despite its ubiquity and the growing need brands have to be present in the social realm. It's not like we were taught how to tweet, or pin, or catch someone's attention with a video shorter than a successful bull ride. I was given typing lessons on a Macintosh Classic in grade 5, which was thought to be a cutting-edge educational service at the time. The idea that so much of our work would be done on mobile, handheld, touchscreen devices less than 20 years later just wasn't on the radar.
So it's understandable that over the past couple of years, many of our IABC Waterloo members have expressed their interest in learning more about social media. Tomorrow, I hope to come through for them with a seminar and workshop in which we'll dive into tools, strategies and learned lessons that can help communicators develop their own successful social media program.
More than anything, I want tomorrow's event to provide communicators with information that they can take back to their desks. Most of the social media presentations I've seen at conferences and other professional events have been too broad, theoretical and marred by unwelcome sales pitches. The presentation I intend to deliver tomorrow will be light on the theory and filled with specific tips that should resonate with communicators from all industries, regardless of the size of their teams or organizations. Among other things, we'll talk about social campaigns, team management, customer service and how to best connect with your audiences.
Communication is sending and receiving information between two or more people. The person sending the message is referred to as the sender, while the person receiving the information is called the receiver. The information conveyed can include facts, ideas, concepts, opinions, beliefs, attitudes, instructions and even emotions.
EU Emissions Trading Scheme - policy, prices and risk managementEuropeanPaper
By Louis Redshaw, Redshaw Advisors Ltd. This was presented during the ETS review: Strategic choices for industry's future session, organised as part of European Paper Week 2015. More at http://www.cepi.org/epw
Product design in its broadest sense includes the whole development of the product through all the preliminary stages until actual manufacturing begins.The process focuses on figuring out what is required, brainstorming possible ideas, creating mock prototypes, and then generating the product. however, that is not the end of the process.
This presentation is designed for people who sell or market to retailers. It is also suitable for those who are new in a retail business such as management trainees, IT and finance teams.
Stores management is part of the overall function of materials management. In order, therefore, to understand the function of the former it is desirable to have a clear understanding of what materials management stands for.
According to Alford and Beatty “storekeeping is that aspect of material control concerned with the physical storage of goods.” In other words, storekeeping relates to art of preserving raw materials, work-in-progress and finished goods in the stores.
As opposed to retailing, wholesaling is the act of selling products or services for the use in businesses. That being said, the wholesaling diversity is much more narrow than that of the retailing industry.
Compensation is a systematic approach to providing monetary value to employees in exchange for work performed. Compensation may achieve several purposes assisting in recruitment, job performance, and job satisfaction.Compensation Management is a Process of compensation management is to establish & maintain an equitable wage & salary structure & an equitable cost structure .it involves job evaluation, wage & salary survey, profit sharing &control of pay costs.
According to Thomas J. Bergmann(1988) compensation consists of four distinct components:
Compensation = Wage or Salary + Employee benefits +Non-recurring financial rewards+ Non-pecuniary rewards.
Compensation is a tool used by management for a variety of purposes to further the existence of the company. Compensation may be adjusted according the business needs, goals, and available resources.
Motivation is the word derived from the word ’motive’ which means needs, desires, wants or drives within the individuals. It is the process of stimulating people to actions to accomplish the goals.
Leadership is the ability to not only understand and utilize your innate talents, but to also effectively leverage the natural strengths of your team to accomplish the mission. There is no one-size fits all approach, answer key or formula to leadership. Leadership should be the humble, authentic expression of your unique personality in pursuit of bettering whatever environment you are in.
Market segmentation is a marketing concept which divides the complete market set up into smaller subsets comprising of consumers with a similar taste, demand and preference.Market segmentation helps the marketers to understand the needs of the target audience and adopt specific marketing plans accordingly. Organizations can adopt a more focused approach as a result of market segmentation.
2. Retailing is the act of selling products or services
to people for their personal, nonbusiness use. A retailer is a
business that specializes in the act of retailing primarily.
Retailing includes all the activities involved in
selling goods or services directly to final customers for their
personal, nonbusiness use. A retailer is any business enterprise
whose sales volume comes primarily from retailing.
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4. RETAIL ORGANIZATIONS:
Achieve many economies of scale, such as greater
purchasing power, wider brand recognition, & better trained
employees. The major types of retail organizations are:
• Corporate Chain Stores:
Two or more outlets that are commonly owned & controlled,
employ central buying & merchandising, & sell similar lines of
merchandise. Their size allows them to buy in large quantities.
Ex: Tower Records, Pottery Barn.
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5. • Voluntary Chain:
Wholesaler-sponsored group of independent retailers engaged in bulk
buying & common merchandising.
Ex: Independent Grocers Alliance.
• Retailer Cooperative:
Independent retailers who set up a central buying organization &
conduct joint promotion efforts.
Ex: Associated Grocers, ACE.
• Consumer Cooperative:
A retail firm owned by its customers. Started by community residents.
Ex: local consumer cooperatives.
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6. • Franchise Organization:
Contractual association between a franchiser & franchisees. Normally
based on some unique product, service or method of doing business.
Prominent in fast foods, video stores, health/fitness centers, auto rentals.
Ex: McDonald’s, Pizza Hut, Taco Bell, Burger King.
• Merchandising Conglomerate:
A free-form corporation that combines several diversified retailing
lines & forms under central ownership , along with some integration of
their distribution-&-management function
Ex: F.W. Woolworth, Kids Mart.
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7. TYPES OF RETAILING
With such a broad definition, the types of retailers are
vast and are categorized based on their different characteristics.
The distinctive characteristics and examples that are most
relevant to me as a consumer are below:
(a)Specialty Stores:
Carry a narrow product line with a deep assortment within the
line. Ex: Athlete’s Foot, Tall Men, The Limited.
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8. (b)Supermarkets:
Relatively large, low-cost, low-margin, high-volume, self-service
operations designed to serve the consumer’s total needs for food,
laundry, & household maintenance products.
Ex: Kroger, Safeway, Food Lion.
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12. (f)Warehouse clubs:
Sell a limited number of brand-name grocery items, appliances,
clothing, etc. at deep discounts. Operate in huge, low-overhead,
warehouse-like facilities. No credit cards. No deliveries.
• Ex: Sam’s Club.
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14. (h)Department Stores:
Carry several product lines.
Ex: Sears, J.C. Penney, Bloomingdale’s.
(i)Off-Price Retailers:
Buy at less than regular wholesale prices & charge consumers
less than retail.
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15. (j)Discount Stores:
Sell standard merchandise at lower prices by accepting lower
margins & selling higher volumes.
Ex: Wal-Mart, H.E.B., Kmart.
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16. Importance of Retail :
Retailing has mirrored the increasing prominence of
the retail industry. Retailing provides necessary service and a
positive contribution to the economy. The importance of retailing
is given below:
• Retailing shapes the lifestyle of people
• Retailing contributes to the economy
• Retailing dominates the supply chain
• Retailing is interdisciplinary
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17. • Retailing offers itself as an academic course.
• Retailers have status as employers.
• Retailers are gatekeepers within the channel of distribution.
• Retailers have scope for expanding internationally.
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19. • Target-market decision: A retailer’s most important decision.
Until the target is not defined, the retailer cannot make
consistent decisions. Retailers should conduct periodic
marketing research to ensure that they are reaching &
satisfying their target customers.
• Price Decision: Key positioning factor & must be decided in
relation to the target market, the product-&-service-
assortment & competition. Retailers must pay attention to
pricing tactics. They will plan markdowns on slower-moving
merchandise.
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20. A growing number of retailers have abandoned “sales pricing” in
favor of everyday low pricing (EDLP). This could lead to lower
advertising costs, greater pricing stability, a stronger store image
of fairness & liability, & higher retail profits.
Promotion Decision: Use promotion tools that reinforce image
position.
Place Decision: Retailers have a choice of locating their stores in:
– Central business districts (downtown). Rents are high.
– Regional shopping centers. Large suburban malls
containing 40-200 stores.
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21. Malls are attractive because of generous parking, one-stop
shopping, restaurants, & recreational facilities.
– Community shopping centers. Smaller malls. Between 20-
40 smaller stores.
– Strip malls. Contain a cluster of stores, usually housed in
one long building.
– A location within a larger store. Certain well known
retailers-McDonald’s, Dunkin Donuts- are locating units in
airports, schools, Wal-Marts.
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