1. INDEPENDENT / KIRANA
STORE

3. RETAIL
According to Kotler: “Retailing includes all
the activities involved in selling goods or
services to the final consumers for
personal, non business use”. The Indian
retail is dotted by traditionally market
place called bazaars or haats comprises of
numerous small and large shops, selling
different or similar merchandise .

4. KIRANA STORES
• Small stores with a single location or up to
three locations often owned by an
individual, a family or a two person
partnership.
• Kirana stores are owned and operated on
a small scale, usually in a space of
500sq.ft. or less. These places are easily
available within residential localities.

9. ORGANISED RETAIL

10. ORGANISED RETAIL
• The Organised retailing refers to the
trading activities undertaken by licensed
retailers that is those who registered
themselves for sales tax ,income tax ,etc.
• These include the corporate –backed
hypermarkets and retail chains and also
the privately owned large businesses.

11. • The various forms of organized retail are :
• a)Hypermarkets:They store products of
multiple brands comprising food items and
non-food items.
• b)Supermarkets:These are self service
stores selling food and personal care
products.E.g.Subhiksha.

12. • c)Departmental Stores:Retails branded goods
in non-food categories.E.g. Shoppers stop.
• d)Speciality Chains:These focus on branded
product or product category.E.g.Bata
Convenience Stores.
• e)Malls:A huge enclosure which has different
retail formats.E.g.Pantaloon retail .

20. UNORGANISED
RETAIL

21. UNORGANISED RETAIL
“Unorganized retailing” is defined as an
outlet run locally by the owner or caretaker
of a shop that lacks technical and accounting
standardization. The supply chain and
sourcing are also done locally to meet local
needs. Its organized counterpart may not
obtain its supplies from local sources.

22. • Indian retail is dominated by a large
number of small retailers consisting of the
local kirana shops, owner-manned general
stores, chemists, footwear shops, apparel
shops, paan and beedi shops, hand-cart
hawkers, pavement vendors, etc. which
together make up the so-called
“unorganized retail” or traditional retail.
• Organized retailing is based on the
principle of unity and unorganized retailing
is based on the principle of singularity.

23. •India and China are strong
examples of countries in which
unorganized retailing
dominated their markets.

28. THANK YOU