The Powerpoint presentation covers the topics-
1. What is Visual Merchandising ?
2. top 5 tools of Visual Merchandising
3. Types of Store Layout
3. Types of Market Segmentation
4. Elements of Visual Merchandising
5. Graffiti
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retailing is the act of selling products or services to people for their personal, non business use. A retailer is a business that specializes in the act of retailing primarily.
Retailing includes all the activities involved in selling goods or services directly to final customers for their personal, non business use. A retailer is any business enterprise whose sales volume comes primarily from retailing.
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Case study on Visual Merchandising in Reliance Retail- By Raghav KulkarniRaghav kulkarni
The following Case study sheds Light on how Reliance Retail uses concept of Visual Merchandising and how it influences and Impacts the customer Buying Pattern and Problems associated with it.
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
The term "merchandise mix" is essentially the product assortment a retail store offers. It refers to the breadth and depth of the products a given retail store carries on a regular basis. It's not always easy to find a good balance among the products a store could choose to offer, so it's worth considering carefully.
Retail Sore, Store management, Responsibilities of store manager, Store objectives, Store design, Principles of store design, Layout, Types of layout, Signage, Feature Areas
Retailing is the act of selling products or services to people for their personal, non business use. A retailer is a business that specializes in the act of retailing primarily.
Retailing includes all the activities involved in selling goods or services directly to final customers for their personal, non business use. A retailer is any business enterprise whose sales volume comes primarily from retailing.
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Case study on Visual Merchandising in Reliance Retail- By Raghav KulkarniRaghav kulkarni
The following Case study sheds Light on how Reliance Retail uses concept of Visual Merchandising and how it influences and Impacts the customer Buying Pattern and Problems associated with it.
Retail Management Notes, Basics of Retail Management, Classification of Retailers, Types of Retailers, Scope of Retailing, Functions of Retailers, Role of Retailers in Distribution Channel, Indian retailscape, organized and Unorganized Retailers,
Retail Store Design, Functions/ Responsibilities of Store Manager, Retail Store Objectives, Principles of Retail Store Design, Types of Layout, Signage and Graphics, Feature Areas, Space Management, Tools used for positioning of items
The term "merchandise mix" is essentially the product assortment a retail store offers. It refers to the breadth and depth of the products a given retail store carries on a regular basis. It's not always easy to find a good balance among the products a store could choose to offer, so it's worth considering carefully.
Store layout is an arrangement of the store that include space management, product display, network of passages, arrangement for amenities and customer convenience and other facilities required.
Visual Merchandising is nothing but silent selling in simple term.
Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another.
objectives of V.M
Principle of V.M
Importance of V.M ETC for more content please ping me at mdfarooq4u.111@gmail.com
Visual merchandising can be simply defined as the physical presentation of products. It is the coordination of all physical elements of a business to project the right image. Visual merchandising has increased tremendously in importance with the growth of self-service retailing. Good to marketing & presenting is merchandising, which attempts to maximize sales and profitability by inducing consumers to buy a company’s products.
The need for quality environments
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outlet channel. Meeting the customers’ expectations
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outlet channel
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
Similar to Visual merchandising - market segmentation , 5 tools of visual merchandising (20)
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A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
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• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
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3. VISUAL MERCHANDISING
Visual merchandising is a marketing practice that uses floor
plans, color, lighting, displays, technology, and other
elements to attract customer attention. Its ultimate purpose
is to use the retail space to generate more sales.
Optimizing the presentation of products and services to
better highlight their features and benefits. The purpose of
such visual merchandising is to attract, engage and motivate
the customer towards making a purchase.
Visual Merchandising supports retail sales by creating an
appealing and enticing environment for the customer that
will further maximize company growth and profit placement
that will highlight and easily stretch the brand image.
4. TOP 5 TOOLS FOR VISUAL MERCHANDISING
Floor Map
Planogram
Mannequins
Signs
Window display
5. 1. FLOOR MAP-
A floor map helps to strategically plan product placements and
visual merchandising elements.
This visual layout will allow you to organize and arrange
products for maximum shopper engagement.
Furthermore, you can use a floor map to identify “untapped”
areas within your store that can be used for signs or other visual
merchandising elements
6. 2. PLANOGRAM
Planogram is visual diagram of a store’s layout — but it focuses
specifically on product placement.
Planograms are often used in grocery stores and retail apparel
stores, revealing the best possible way to organize and present
products using the store’s fixtures.
If a store has gridwall, for instance, the planogram will reveal the
peg placement in accordance with its respective products.
So instead of crossing fingers and hoping that everything lines
up, can rest assured knowing that our pegs, and their products,
will fit just right by following the planogram.
7. 3. MANNEQUINS
Mannequins are used by apparel retailers to display their products in-store
and in the window display.
They are a tool used to show consumers what their products look like on a
person.
Mannequins are also considered a visual merchandising tool, so don’t
forget to use them in your store.
Even if you can display your store’s garments or products on a rolling rack,
opting for a mannequin may prove well worth the investment.
Mannequins allow store owners to present their products (e.g. shirts,
dresses, hats, handbags, etc.) in a more relatable manner.
Shoppers can see exactly how the product looks when worn by a human if
it’s displayed on a mannequin.
8. 4. SIGNS
Last but not least, signs are another key tool used in visual merchandising.
Signs can be used for any number of different purposes, from guiding shoppers to a particular section,
to showcasing discount/clearance items.
Regardless, signs is a part of visual merchandising strategy.
9. WINDOW DISPLAYS:
A window display that catches a shopper’s eye and wins their
interest as they are walking into a retail space can get them to look
deeper into your offering.
Window displays are endlessly flexible and can be used in many
different ways to convey valuable messaging about new products
and promotions.
10. TYPES OF LAYOUT: 1. FREE FLOW STORE LAYOUT:
These stores do not really have a fixed arrangements, the
irregular pattern leads to greater flexibility for both
fixtures and shoppers.
However if too many fixtures are used it can create an
overcrowded effect.
Some fashion store chains use a free flow layout, in order
to create an image of the lifestyle that corresponds to the
garments being sold.
11. 2. LOOP STORE LAYOUT:
or racetrack layout
is used when a retailer provides a major customer aisle that
begins at the entrance, loops through the store—usually in
the shape of a circle, square, or rectangle—and then returns
the customer to the front of the store.
12. 3.GRID STORE LAYOUT:
These tend to have defined aisles and space for products.
A customer tends to move around in an ordered way e.g. like a
supermarket or convenience store.
Signs are often overhead to help customers know where the products
are.
They will also use end of aisles and special displays to encourage
impulse purchasing.
13. 4. SPINE STORE LAYOUT
Variation of grid , loop and free- form layouts
Based on single man aisle running from the front to the back of the
store (transporting customers in both directions)
On the other side of spine , merchandise department off toward the
back or side walls
Heavily used by medium – sized specialty feet
Heavily used by medium-sized speciality stores ranging from 2,000 -
10,000 square feet
In fashion stores the spine is often subtly offset by a change in floor
colouring or surface and is not perceive as an aisle
14. TYPES OF MARKET SEGMENTATION
Market segmentation is the process of
dividing consumers into smaller groups,
allowing for more effective
communication with an audience.
In ecommerce, creating customer
segments makes it easier to speak to the
needs of your shoppers,. leading to
greater personalization and increased
conversions.
15. 1. DEMOGRAPHIC SEGMENTATION
Demographic segmentation sorts a market
by demographic elements such as age,
education, income, family size, race, gender,
occupation, nationality, and more.
Demographic segmentation is one of the
simplest and most commonly used forms of
segmentation because the products and
services we buy, how we use those products,
and how much we are willing to spend on
them is most often based on demographic
factors.
16. 2.GEOGRAPHIC SEGMENTATION
Geographic segmentation creates different
target customer groups based on
geographical boundaries
Because potential customers have needs,
preferences, and interests that differ
according to their geographies,
understanding the climates and geographic
regions of customer groups can help
determine where to sell and advertise, as well
as where to expand your business.
17. 3. BEHAVIORAL SEGMENTATION
Behavioral segmentation divides markets by
behaviors and decision-making patterns such
as purchase, consumption, lifestyle, and
usage. For instance, younger buyers may tend
to purchase body wash, while older
consumer groups may lean towards soap
bars. Segmenting markets based off purchase
behaviors enables marketers to develop a
more targeted approach.
18. 4.PSYCHOGRAPHIC SEGMENTATION
Psychographic segmentation takes into account the
psychological aspects of consumer behavior by
dividing markets according to lifestyle, personality
traits, values, opinions, and interests of consumers.
Large markets like the fitness market use
psychographic segmentation when they sort their
customers into categories of people who care about
healthy living and exercise.
21. GRAFFITI
writing or drawings scribbled, scratched, or
sprayed illicitly on a wall or other surface in a
public place.
usually without permission and within public
view.
Graffiti ranges from simple written words to
elaborate wall paintings, and has existed since
ancient times, with examples dating back to
ancient Egypt, ancient Greece, and the Roman
Empire.
22. BANKSY
Banksy art is a street art
Street art develops into multiple forms in public places or
on the streets
The term includes- practice of graffiti , use of stencils ,
paints and markers , video projection , creation of
posters on streets and sidewalks
Banksy is a pseudonymous England-based street artist,
political activist, and film director whose real name and
identity remain unconfirmed and the subject of
speculation