The document discusses the concept and evolution of retailing in India. It defines retailing as the final step of distribution involving the sale of goods and services to final consumers. Retailing in India has evolved from traditional small family-run stores to the modern organized sector with shopping malls and complexes. Currently, over 90% of Indian retail remains unorganized while organized retail is a growing sector.

1. By: -
Ramendra Mani Tripathi
MBA (2nd Year)
By:- Ramendra Mani Tripathi MBA 1
Indian Retail

2. Retailing Definition
 According to Philip Kotler “retailing includes all the
activities involved in selling goods or Services directly to
final consumers for personal , Non business use”.
 “Every sale of Goods and Services to final consumer” –
Food products, apparel, movie tickets.
By:- Ramendra Mani Tripathi MBA 2

3. Evolution of Indian Retail
By:- Ramendra Mani Tripathi MBA 3

4. Retailing
 Retail comes from the Old French word tailer, which
means "to cut off, clip, pare, divide" in terms of tailoring
(1365). It was first recorded as a noun with the meaning of
a "sale in small quantities" in 1433.
 Retailing may be understood as the final step in the
distribution of merchandise, for consumption by the end
consumers.
 Retailers attempt to satisfy consumer needs by having the
right merchandise, at the right price, at the right place,
when the consumer wants it.
By:- Ramendra Mani Tripathi MBA 4

5. Retailing
 Retailers are the final business in a distribution channel
that links manufacturers to consumers
 Indian retail industry is the second largest employer in the
country with almost 12million retail stores in India.
 A retailer or retail store is any business enterprise whose
sale volume comes primarily from retailing”.
By:- Ramendra Mani Tripathi MBA 5

6. Timeline of Retailing in India
By:- Ramendra Mani Tripathi MBA 6

7. Characteristics of Retailing
 It offers direct interaction
 Sale volume is comparatively large in quantities
 Customer service
 Sales promotions are offered at this point only
 Different forms
 Location and layout are critical factors
 More employment opportunities
By:- Ramendra Mani Tripathi MBA 7

8. Functions of Retailing
• Sorting
• Breaking Bulk
• Holding stock
• Communications
• Assist small suppliers
• Customer service
By:- Ramendra Mani Tripathi MBA 8

9. INDIAN RETAIL-BRIEF
OVERVIEW
 The Indian retail sector is highly fragmented with more
than 90 per cent of its business being carried out by
traditional family run small stores.
 In Indian context total 7% of population engaged in the
retailing trade and in those 7% only 10% population are
engaged in organized retailing and rest other 90%
population are engaged into the Unorganized Retailing.
By:- Ramendra Mani Tripathi MBA 9

10. Organized Retailing
 Organized retailing
comprises mainly of
modern retailing with busy
shopping malls, multi
storied malls and huge
complexes that offer a
large variety of products in
terms of quality, value for
money and makes
shopping a memorable
experience.
By:- Ramendra Mani Tripathi MBA 10

11. Unorganized Retailing
 Traditional or
Unorganized retail outlets
are normally street
markets, counter stores,
kiosks and vendors, where
the ownership and
management rest with one
person only.
By:- Ramendra Mani Tripathi MBA 11

12. INDIAN RETAIL-BRIEF
OVERVIEW
 This provides immense opportunity for large scale
retailers to set-up their operations – a slew of organized
retail formats like departmental
stores, hypermarkets, supermarkets and specialty stores
are swiftly replacing the traditional formats dramatically
altering the retailing landscape in India.
By:- Ramendra Mani Tripathi MBA 12

13. INDIAN RETAIL-BRIEF
OVERVIEW
 India is the third-most attractive retail market for global
retailers among the 30 largest emerging
markets, according to US consulting group AT Kearney’s
report published in June 2010
By:- Ramendra Mani Tripathi MBA 13

14. RETAIL-MARKET SIZE
 The total retail sales in India will grow from US$ 395.96
billion in 2011 to US$ 785.12 billion by 2015
 Indian retail sector accounts for 22 per cent of the
country's gross domestic product (GDP) and contributes to
8 per cent of the total employment.
By:- Ramendra Mani Tripathi MBA 14

15. Driving forces of Retailing
 Ecommerce
 The Store
 Marketing
 Information technology
 Mobile & Social
 Generation of shoppers
 The economy
 Coupons
By:- Ramendra Mani Tripathi MBA 15

16. Concept of Retailing
 It uses a customer-centered, chain wide approach to
strategy development and implementation, it is value
driven, and it has clear goals. Together these four
principles form the retailing Concept
By:- Ramendra Mani Tripathi MBA 16

17. Concept of Retailing
 Customer Orientation-The retailer determines the
attributes and needs of its customers and endeavors to
satisfy these needs to fullest
 Coordinated Effort-The retailer integrates all plans
and activities to maximize efficiency
By:- Ramendra Mani Tripathi MBA 17

18. Concept of Retailing
 Value-driven-The retailer offers good value to
customers, whether it be upscale or discount. This
means having prices appropriate for the level of
products and customer service
 Goal orientation-The retailer sets goals and then uses
its strategy to attain them
By:- Ramendra Mani Tripathi MBA 18

19. By:- Ramendra Mani Tripathi MBA 19