The document discusses how business networking has become mobile. It notes that social networking is driving significant web traffic, with time spent on mobile browsers growing rapidly. The top mobile activities are search, social networking, messaging, news/information, and location-based services. It then outlines XING's value proposition as an interactive online business card and contact manager for professionals. Key facts about XING users are provided, showing its large membership base, with an emphasis on the German-speaking region. The document argues that three things convinced XING to go mobile: market data on growing smartphone ownership and mobile usage, the mobile-first approach of competitors like Facebook, and signs that XING's own users were ready for a better mobile experience.
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
The document discusses trends from a 2009 workshop on future media. It includes an agenda for the workshop covering topics like social networking, audience engagement, revenue generation, and future trends. One section discusses how consumers now control brands rather than vice versa. Other sections outline potential future trends like artificial intelligence, virtual worlds, mobile phones, personalization, and online video/internet TV. It also discusses distributing applications via web services and targeting international audiences.
This is a presentation made for a seminar organized by EU-China exchange program. It replied three questions. 1- why look at China? 2- What online media brings to China? 3- Sources of innovations?
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
How Businesses Use Web 2.0 and Social Media. Presentation by Charlie Kreitzberg and Anne Pauker Kreitzberg, Cognetics at CIO Summit, April 2009, Valley Forge, PA. www.cognetics.com
Social Marketing and Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it.
Moderator:
Faisal Chughtai, Executive Director, JP Morgan Chase
anelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Panelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Dan Quintero, Founder & Director, Business Development, AdStack
Erik Severinghaus, Founder & CEO, SimpleRelevance
A talk provoking forward thinking with regards to social media, mobile, and mobile payments. What are the opportunities for tapping into networks and advancing marketing & PR alongside the rise of mobile payments?
The document discusses trends from a 2009 workshop on future media. It includes an agenda for the workshop covering topics like social networking, audience engagement, revenue generation, and future trends. One section discusses how consumers now control brands rather than vice versa. Other sections outline potential future trends like artificial intelligence, virtual worlds, mobile phones, personalization, and online video/internet TV. It also discusses distributing applications via web services and targeting international audiences.
This is a presentation made for a seminar organized by EU-China exchange program. It replied three questions. 1- why look at China? 2- What online media brings to China? 3- Sources of innovations?
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
How Businesses Use Web 2.0 and Social Media. Presentation by Charlie Kreitzberg and Anne Pauker Kreitzberg, Cognetics at CIO Summit, April 2009, Valley Forge, PA. www.cognetics.com
Social Marketing and Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it.
Moderator:
Faisal Chughtai, Executive Director, JP Morgan Chase
anelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Panelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Dan Quintero, Founder & Director, Business Development, AdStack
Erik Severinghaus, Founder & CEO, SimpleRelevance
Be prepared to leverage social in the digital era abca cwiaCohn & Wolfe
The document discusses leveraging social media in the digital era. It covers assessing readiness for social media, how to leverage platforms like Weibo in China, and developing a social media strategy. Key points include checking if a company has clear social media goals, budget, and resources before engaging. It also provides tips on content strategy, influencer relations, and measuring social media efforts. The overall message is that social media can increase exposure and help close business, but proper preparation and planning is required.
This document provides an overview of The Dubs, a digital marketing and social media agency. It discusses their mission to inspire brand audiences through storytelling and connections. It then highlights some of their client work and case studies in areas like social media marketing, corporate social responsibility campaigns, mobile and iPad applications, online banking, and video portals. Profiles of key leadership are also included.
Social networking and the next generation of handheld devices will improve business decision-making through efficient, unified communications and location awareness.
The webinar discussed the emergence of social intranets through the use of social software within companies. It provided an overview of the webinar agenda and presenters. Social media tools like blogs and wikis were gaining popularity within companies with over half deploying one or more 2.0 tools. Case studies highlighted how companies like BlackBerry Partners Fund and Motorola used social intranets for online communities. Recommendations included starting with a plan, measuring ROI, and engaging employees.
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
The document discusses online display advertising, focusing on attracting advertisers, standards, pricing models, and management. It describes how display advertising works, common elements like ad sizes and weights, and pricing approaches like fixed pricing, cost per thousand impressions (CPM), and cost per action. CPM pricing is standard for national advertisers but more complex for locals. The document also outlines technologies for managing ads, from manual to CMS-based to external ad servers, and stresses addressing different advertiser needs as sites grow.
The document provides information for IT vendors on how to effectively market to IT professionals through social networks. It discusses data showing that business technology buyers are increasingly active socially. It outlines the different stages of the IT purchase process and how buyers engage at each stage through communities, prioritizing quality discussions and relevant information. The document recommends that vendors focus their social engagement on providing technical expertise, resources, solutions amplification, and connections to help buyers at each stage rather than just advertising. Face-to-face events are also presented as an effective opportunity for direct engagement.
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Barry Stamos is the Global Practice Leader for Multichannel Engagement Strategy at Acxiom Corporation. He has over 13 years of experience consulting Fortune 500 companies. Acxiom serves 5,700 clients and actively manages campaigns for 350 of the largest 500 marketing companies worldwide. The document discusses challenges companies face with customer engagement across online display, search, email, mobile, video, social media, and apps. It also provides examples of how other companies have successfully used digital and social media to increase brand awareness, sales, and reduce costs.
This document provides an overview of SoLoMo, which combines social media, location-based services, and mobile technologies. It discusses why SoLoMo is important, noting that businesses with over 100 social media fans see 8% higher click-through rates. It also outlines different levels of social media investment and examples of how companies like Allstate and Blue Cross Blue Shield have incorporated SoLoMo. The document concludes by discussing challenges of SoLoMo like privacy and calls for an integrated approach to content and engagement across social, local and mobile.
Mobile devices are replacing PCs as the most common way to access the internet globally. By 2015, there will be over 5 billion mobile connections worldwide and mobile internet use will double every year through 2014. Applications are driving increased mobile usage, with things like banking, social media, location-based services and mobile commerce becoming very common on smartphones and other mobile devices. This rapid growth of mobile internet use is a global phenomenon, with over 90 countries generating more than 10 million requests per month from mobile users.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
Digital technologies have rapidly transformed marketing with 200 million websites today compared to only 5,000 in 1994 and social media overtaking porn as the top online activity; to succeed in this digital world, companies must better understand how consumers engage with different media and leverage that understanding when developing marketing strategies focused on segmentation, brand advocates, how targets search for information, and ongoing conversations with customers.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
This document provides an introduction to mobile campaigns on a budget for grassroots organizers. It discusses the unique aspects of mobile messaging such as ubiquity, interactivity, immediacy, and intimacy. It outlines the different types of mobile technologies including text messaging, mobile web, applications, and social media. It provides best practices for using text messaging and mobile websites effectively on a budget. Resources for low-cost SMS services, mobile website builders, and iPhone application development are recommended.
Social media has seen exponential global growth since 2000, with over 1.8 billion users worldwide representing 26% of humanity. Social networks are now the fourth most popular online activity, with people spending over 10% of their time on social media platforms like Facebook and Twitter. Social networks are changing how information spreads and is shared in real time from anywhere in the world.
Be prepared to leverage social in the digital era abca cwiaCohn & Wolfe
The document discusses leveraging social media in the digital era. It covers assessing readiness for social media, how to leverage platforms like Weibo in China, and developing a social media strategy. Key points include checking if a company has clear social media goals, budget, and resources before engaging. It also provides tips on content strategy, influencer relations, and measuring social media efforts. The overall message is that social media can increase exposure and help close business, but proper preparation and planning is required.
This document provides an overview of The Dubs, a digital marketing and social media agency. It discusses their mission to inspire brand audiences through storytelling and connections. It then highlights some of their client work and case studies in areas like social media marketing, corporate social responsibility campaigns, mobile and iPad applications, online banking, and video portals. Profiles of key leadership are also included.
Social networking and the next generation of handheld devices will improve business decision-making through efficient, unified communications and location awareness.
The webinar discussed the emergence of social intranets through the use of social software within companies. It provided an overview of the webinar agenda and presenters. Social media tools like blogs and wikis were gaining popularity within companies with over half deploying one or more 2.0 tools. Case studies highlighted how companies like BlackBerry Partners Fund and Motorola used social intranets for online communities. Recommendations included starting with a plan, measuring ROI, and engaging employees.
How to Use Search and Social Networks for Lead GenerationPaul Gillin
Qualified lead generation, which is the holy grail of B2B marketing, is being reinvented by online tools. Traditional outbound marketing relied upon scatter-shot techniques like advertising, direct mail, and events to attract prospects. Today, search engines and social networks have evolved this process into a much more targeted and conversation-focused approach.
Today's new breed of effective lead generation combines keyword optimization and link-building strategies (inbound marketing) with strategic participation in social networks (outbound marketing). Result: social media and search engines can deliver qualified leads at a dramatically lower cost than traditional means.
These new approaches to lead generation require more active participation by marketing organizations than in the past, but the payoff is in higher quality leads, faster closing times, and less waste.
This presentation covers:
*The power of long tail search optimization
*How to identify prospects who are seeking your products and services through public social networks
*How analytics and social CRM can dramatically improve lead quality
*How to target messages to reach prospects at the optimal point in the sales cycle
The document discusses online display advertising, focusing on attracting advertisers, standards, pricing models, and management. It describes how display advertising works, common elements like ad sizes and weights, and pricing approaches like fixed pricing, cost per thousand impressions (CPM), and cost per action. CPM pricing is standard for national advertisers but more complex for locals. The document also outlines technologies for managing ads, from manual to CMS-based to external ad servers, and stresses addressing different advertiser needs as sites grow.
The document provides information for IT vendors on how to effectively market to IT professionals through social networks. It discusses data showing that business technology buyers are increasingly active socially. It outlines the different stages of the IT purchase process and how buyers engage at each stage through communities, prioritizing quality discussions and relevant information. The document recommends that vendors focus their social engagement on providing technical expertise, resources, solutions amplification, and connections to help buyers at each stage rather than just advertising. Face-to-face events are also presented as an effective opportunity for direct engagement.
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Barry Stamos is the Global Practice Leader for Multichannel Engagement Strategy at Acxiom Corporation. He has over 13 years of experience consulting Fortune 500 companies. Acxiom serves 5,700 clients and actively manages campaigns for 350 of the largest 500 marketing companies worldwide. The document discusses challenges companies face with customer engagement across online display, search, email, mobile, video, social media, and apps. It also provides examples of how other companies have successfully used digital and social media to increase brand awareness, sales, and reduce costs.
This document provides an overview of SoLoMo, which combines social media, location-based services, and mobile technologies. It discusses why SoLoMo is important, noting that businesses with over 100 social media fans see 8% higher click-through rates. It also outlines different levels of social media investment and examples of how companies like Allstate and Blue Cross Blue Shield have incorporated SoLoMo. The document concludes by discussing challenges of SoLoMo like privacy and calls for an integrated approach to content and engagement across social, local and mobile.
Mobile devices are replacing PCs as the most common way to access the internet globally. By 2015, there will be over 5 billion mobile connections worldwide and mobile internet use will double every year through 2014. Applications are driving increased mobile usage, with things like banking, social media, location-based services and mobile commerce becoming very common on smartphones and other mobile devices. This rapid growth of mobile internet use is a global phenomenon, with over 90 countries generating more than 10 million requests per month from mobile users.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
Digital technologies have rapidly transformed marketing with 200 million websites today compared to only 5,000 in 1994 and social media overtaking porn as the top online activity; to succeed in this digital world, companies must better understand how consumers engage with different media and leverage that understanding when developing marketing strategies focused on segmentation, brand advocates, how targets search for information, and ongoing conversations with customers.
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
This document provides an introduction to mobile campaigns on a budget for grassroots organizers. It discusses the unique aspects of mobile messaging such as ubiquity, interactivity, immediacy, and intimacy. It outlines the different types of mobile technologies including text messaging, mobile web, applications, and social media. It provides best practices for using text messaging and mobile websites effectively on a budget. Resources for low-cost SMS services, mobile website builders, and iPhone application development are recommended.
Social media has seen exponential global growth since 2000, with over 1.8 billion users worldwide representing 26% of humanity. Social networks are now the fourth most popular online activity, with people spending over 10% of their time on social media platforms like Facebook and Twitter. Social networks are changing how information spreads and is shared in real time from anywhere in the world.
Social Recruiting & Professional Networking (Viadeo)Crexia
Viadeo is a professional social network with over 45 million members worldwide and 10 million members in Europe that EADS has partnered with to help source and recruit talent as well as build their employer brand through job postings, a company page, and targeted advertising. EADS aims to recruit over 5,000 permanent employees and 4,000 interns in 2012 and sees Viadeo as a valuable tool to help identify candidates globally. Initial results for EADS have been positive with nearly 800 members joining their career group on Viadeo in the first month.
The document discusses probabilistic inference on Bayesian networks. It provides examples of common inference queries such as computing the likelihood of evidence, conditional probabilities given evidence, and the most probable assignment. It also describes the variable elimination algorithm for exact inference on general Bayesian networks through iteratively eliminating variables based on a specified elimination order. An example application of the variable elimination algorithm is shown to compute the conditional probability P(B|h) on a sample Bayesian network.
Analysis of LinkedIn and XING, focusing on the relative size and growth of their networks, particularly in the DACH region (Germany, Austria and Switzerland).
Ralf Ahamer, CMO of XING AG, presented on making money from social networks using XING as an example. He showed XING's growth in members and revenue. XING's business model includes premium memberships, recruiting services, and advertising. Social networks provide value by connecting people and information. They have become popular channels for communication and are shifting reach away from traditional portals. Both opportunities and risks exist for companies using social networks, including generating revenue from subscriptions, advertising, and virtual goods. Success requires clear goals and topics for communities as well as engaged members and activity.
The document summarizes an online press conference by XING AG announcing the launch of the XING Partner Ecosystem. The ecosystem allows third-party developers to create applications that integrate with XING's social network. Sixteen initial partner applications were launched covering areas like scheduling, collaboration, travel, and news. The applications program aims to create more value for XING users while also benefiting partners and XING.
Viadeo Student Challenge : présentation de la 2ème meilleure équipe !Viadeo
Découvrez la stratégie de communication social media proposée par l’équipe dauphine de la 1ère édition du Viadeo Student Challenge !
Découvrez les profils Viadeo des artistes lauréats de l’Université d’Aix-Marseille II :
Charlotte Badie : http://bit.ly/HwtLm1
Elisabeth Clareton : http://bit.ly/HEflxk
Fanny Nicolas : http://bit.ly/HtE3xL
Anne-Lise Sulmoni : http://bit.ly/HsaYlW
Merci à toute l'équipe!
AG Ric Dela Torre
Global Presidents:
Sylvia Wade - RC Makati Legaspi
Ronnie Legaspi - RC Makati McKinley
Jun Galindez - RC Makati Metro
Eric Angeles - RC Makati West
Christine Estepa - RC San Nicolas Makati
The document provides information about programs and services offered by the San Diego LGBT Community Center, the second oldest and third largest LGBT community center in the US. The Center has over 50 programs that serve thousands in the LGBT community each year, including programs focused on youth, families, counseling, and advocacy. Key youth programs discussed include a youth center, housing project, and scholarships to support LGBT youth and families.
This document summarizes an observational study on the effects of compression stockings on venous symptoms and quality of life in pregnant women with venous insufficiency. The study found that nearly three-quarters of women agreed to wear elastic stockings. Women experiencing more pain were more likely to agree to wear compression stockings. For women wearing stockings, symptoms like leg pain, heaviness, and edema either stabilized or improved, while symptoms worsened in women not wearing stockings. The study concludes that compression stockings can prevent worsening of venous disease during pregnancy.
The document summarizes Rotary activities in October 2009, including a district membership recruitment seminar, donations to charitable causes, and an event launching the 2010 Rotary International convention in Montreal. It also announces upcoming district events in November, including a forum with political candidates and the governor's visit to the local Rotary club.
This document provides an agenda for the 9th Eurochap Congress taking place September 23-28, 2010 in Paris, France. The congress is organized by the European Chapter of the International Union of Angiology and several French vascular societies. The agenda lists the daily schedules, including plenary lectures, symposia on various vascular topics, free oral communications, poster sessions, and postgraduate courses. Sessions will take place in the Maison de la Chimie and cover the latest concepts and practices in vascular medicine and surgery.
Society plays an important role in human life by facilitating social cooperation, responding to human problems and desires, and increasing choices for individuals. Conversations are a key way societies coordinate actions and reach agreements, as they require a shared language and context, the exchange of ideas, and the ability to confirm mutual understanding through feedback. Networked conversations online may further enhance learning by allowing for more diverse perspectives and ongoing checks of shared understanding between participants across boundaries.
Este documento es una carta de un amigo expresando su aprecio y admiración por el receptor. El autor dice que extraña al receptor cuando están lejos, se alegra cuando se ven o se comunican, y valora la amistad verdadera especialmente durante los malos momentos. Finalmente, el autor dice que el receptor es un gran amigo.
El documento describe la instalación y configuración del servidor web Apache. Explica cómo obtener Apache, instalarlo en diferentes plataformas, y configurar archivos como httpd.conf para controlar la seguridad, compatibilidad y otras opciones. También cubre la instalación de módulos adicionales para agregar funcionalidad a Apache.
This document discusses various tax rules related to business income and expenses, including rental properties, passive income/losses, retirement plans, and itemized deductions. It provides learning objectives and then covers topics like rental income treatment, the dual use of vacation homes for personal and rental purposes, passive loss limitations, self-employed health insurance deductions, and contribution and distribution rules for IRAs and retirement plans. Examples are provided to illustrate concepts like calculating the deductible portion of rental real estate losses.
The goal of this project is combine meta-tutoring technology with the technology of affective learning companions in order to develop an Affective Meta Tutor. This Meta tutor does tutor meta-cognitive practices for learning a specific scientific domain, trying to get long term lasting benefits by changing students' cost-benefits beliefs; changes that are more easily accomplished in a supportive social context provided by the affective learning companions.
El documento habla sobre cómo la industria cinematográfica usa afiches de películas para promocionar las películas y convencer al público de comprar entradas. Explica que los afiches suelen usar poses estereotipadas y clichés reconocibles para representar héroes, villanos, romances y géneros como el terror. También analiza cómo los diseñadores a veces arruinan buenos diseños originales para ajustarse a expectativas comerciales.
Hubspot social revolution - connecting to customerspenneyfox7369
The document discusses how companies can create a social enterprise by developing social profiles of their customers, creating employee social networks for collaboration, and developing customer social networks for engagement. This allows companies to better understand and connect with customers across various social platforms. The benefits include improved information sharing between employees, better tracking of customer conversations, and new ways to market, sell and service customers.
Social Revolution: Connecting with Today’s CustomerHubSpot
Salesforce.com’s George Hu and HubSpot’s Brian Halligan discuss how your organization can turn the social revolution into a competitive advantage. View the entire webinar: http://www.hubspot.com/new-webinar-revolutionize-sales-and-marketing/
The document discusses how companies can become "social enterprises" by connecting with customers on social networks. It outlines three steps: 1) Develop a social customer profile by understanding who customers are, what they like, and what they're saying on social media. 2) Develop an employee social network to facilitate collaboration. 3) Develop a customer social network by listening to and engaging with customers on their preferred networks like Facebook and Twitter. Becoming a social enterprise allows companies to better understand and serve customers in today's digital world.
The power of mobile advertising on Facebookhttpool russia
This document discusses Facebook mobile advertising and introduces mobile app install ads. Key points:
- Facebook has over 543 million mobile monthly active users who spend more time on Facebook mobile than any other mobile property.
- Mobile app install ads allow advertisers to target the right mobile audience and measure cost per install for driving downloads of their native mobile apps from app stores.
- Setting up measurement and creating mobile app install ads requires integrating the Facebook SDK or a partner SDK, registering the mobile app on Facebook, and using the Ads API or Power Editor.
This document discusses Facebook mobile advertising and introduces mobile app install ads. Key points:
- Facebook has over 543 million mobile monthly active users who spend more time on Facebook mobile than any other mobile platform.
- Mobile app install ads allow advertisers to target the right mobile audience and measure cost per install for driving downloads of their native mobile apps from app stores.
- The document provides guidelines for setting up measurement, bidding, targeting, and creating mobile app install ad campaigns on Facebook.
The document discusses how LinkedIn can be used by bankers to live, work, contribute and increase bank sales. It outlines how marketing has changed with consumers now in control, and how LinkedIn can help bankers connect with leads, generate business opportunities, discover connections, engage clients, and position themselves as experts. It provides ideas for bankers to engage their LinkedIn community and own a niche, including developing content and distributing thought leadership. The goal is to be visible, connect, collaborate, prospect and support clients through LinkedIn features and strategic engagement.
1. The document discusses trends in web2.0 and mobile technologies including the shift from desktop to mobile browsing and the growth of social networking and user participation on the web.
2. It predicts that open platforms, user personalization, social advertising, and the "attention economy" will be important trends in 2008.
3. The document also makes predictions for web trends in Korea, including the growth of social networking services (SNS), mobile web, and the transition to an "IPTV era."
Lwhra Presentation So You Have a Social Media Strategy. Now What? 9.13.12 TMP Worldwide
The document discusses developing a social media strategy and influencer strategy. It provides 3 steps for building a social influencer strategy: 1) Identify industry influencers, 2) Motivate influencers, 3) Enable the social influencer strategy. It also discusses developing a robust digital brand ecosystem and leveraging search engine marketing and mobile marketing.
This document provides an overview of Golden Gekko, a mobile app development company. It discusses Golden Gekko's team size and experience building over 400 apps in the past year across 5 countries. It also highlights some of Golden Gekko's portfolio including apps for Heathrow Airport, European directory services, and a hotel booking service. The document concludes with "10 rules for leveraging the mobile channel," discussing best practices for mobile strategy and app development.
Guy Phllipson's presentation from Propel's recent "Predictions for Digital 2013" event. For more content like this, go to www.propellondon.com/blog or follow us on Twitter - @propellondon
The document discusses 5 ways for marketers to ensure they don't get left behind in the mobile marketing race. It outlines opportunities and challenges of mobile, best practices for mobile websites vs apps, tips for copywriting and design, and calls readers to take action now to claim their mobile presence.
The document provides information about an upcoming TiE (The Indus Entrepreneurs) event focused on mobile marketing and technology. It includes the agenda, speaker bios, and details about breakout sessions. The event will cover topics like the state of the internet, mobile strategies for businesses, making money from mobile, and how media and technology are converging. Attendees will be able to participate in polls and ask questions during panel discussions.
This document discusses how social media is changing business and provides strategies for companies to leverage social media. It notes that social media usage is growing rapidly globally and through mobile devices. Customers and employees now expect more social and collaborative experiences. The document outlines seven social business solutions that can drive customer and internal value across enterprises by unlocking the potential of social media. These solutions require changes to marketing, communications, and culture to fully integrate social media.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
The introduction slides to the CPD Programme entitled 'Web 2.0. The Times They Are a Changing' by Jim Hamill from Strathclyde University. They present a brief overview and introduction to Web 2.0 and Social Media.
More information about this program on the page:
http://www.strath.ac.uk/business/cee/cpd/web2
Deluxe Marketing Solutions provides an integrated online marketing dashboard that allows clients to generate leads, retain customers longer, and manage pay-per-click search campaigns through features like social media integration, landing pages, and call tracking. Deluxe is a $1.34 billion company that has been in business for almost 100 years helping small businesses acquire and retain customers through innovative marketing services.
Mobatar is a mobile and web platform that provides push advertising. It allows advertisers to target ads to consumers based on demographics like age, location, interests and behaviors. The platform collects consumer data to provide relevant, targeted ads. Mobatar is currently the only company in Italy that offers this type of self-service advertising platform. The founders, Guk Kim and Mauro Baeli, have business and communications backgrounds respectively.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
8. Mobile Fundamentals:
What Drives Mobile Web
% using % Growth % Growth
KPIs: Browsers Browser App
for Usefor Usefor
1. Search 40% 50% 90%
Mobile 2. Social Networking :
Sweet Real-Time Content Publishing 35% 90% 240%
Spot
3. Messaging: E-Mails, IM, SMS 34,5% n.a. n.a.
4. News and Information 30% 45% 124%
5. Location Based Services:
Maps, Travel, Check-Ins 20% n.a. 93%
Sources: ComScore, MobiLens, 3-Month time periodendingMarch 2010, for EU5;
ComScore, MobiLens, 3-Month periodending April 2010, http://bit.ly/fSBIv8
Jackson Bond, Corporate Development BUSINESS NETWORKING IS MOBILE
9. Social Networking
Private Networking Business Networking
Private contacts Self-presentation, CV
Private interests New business, businesscard
Entertainment Career Opportunities
Fun, Dating Jobs
9
10. Why Business Social Networking?
User motivation
5 Key Motivations
Find: Access to new business, cooperations, jobs and career opportunities
Find: Former colleagues and friends more than 10m people
Be found: Profile as a digital business card and also CV
Exchange: Access to knowledge platform, exchange of ideas 40.000 groups
Network: Access to and usage of second degree contacts
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11. XING´s Value Proposition
Your interactive online business card
Interactive Online Business Card:
who you are and what you can do
Let other members know
• What you have to offer
• What you’re looking for
• What your interests are
• Your professional experience
• Your academic background and
academic degrees
Good to know
You choose to open yourself to Search
Engines.
Your privacy is absolutely assured. You
decide who can see your data and
whether your profile is visible to non-
XING members.
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12. XING´s Value Proposition
Contact management for business professionals
Efficient contact management
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13. XING´s Value Proposition
Lead generation for business professionals
Business lead generation
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14. XING Facts & Figures
More about XING users(1)
>10million users worldwide
Critical mass >4.2million users in German
speaking region
> 206 million connections
Highly active > monthly average: 335 million page
users views in 2009
>733,000 payers
Loyal > 40,000 groups
community >230 regional ambassadors
> 50 Xpert ambassadors
Combining >150,000 events in 2009
online & offline
Strong network effects in core markets ensure strong and sustainable competitive position
(1) as of September 2010
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15. Social networking for professionals
“Most business is local”
● 75 % of business professionals polled maintain business contacts
primarily in German-speaking countries
● 57 % consider it important to meet business contacts made online
in person(1)
(1) forsa survey of 1,000 German professionals and managers, January 2010
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16. Business is Local is Mobile
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17. Fundamentals:
Business Networking Paradigm Shift
User Seated Standing, Moving
Online Sporadic, 6-8hrs Always, 24hrs
XING Passive Active
Action Pull = User Triggered Push = XING triggered
Frequency Months, Weeks, Days Hours, Minutes, Seconds
Location Irrelevant Data Point Richly Relevant Data Point
Usability Large Screen, Complex Small Screen, Reduced, Simply
Work:Life Separate, Distant Merged, Intimate
Mobile Product Team, May 2010 BUSINESS NETWORKING IS MOBILE
20. 3 Key Things Convinced Us
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21. 01 Market Data
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22. 01 Market Data
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23. 01 Market Data
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24. 02 Market Leaders : facebook
Source: YouTube , http://www.youtube.com/watch?v=1VVHWQQPUc0
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25. 03 XING Users: Mobile Affinity?
TNS User Survey in February 2010
35% Saytheyownsmartphone
27% Saythey will buynewsmartphone w/in 6Months
10% Saytheyuse XING Mobile monthly
HOWEVER ONLY....
<10% Measurable Mobile Traffic Share of Total Traffic
vs. 25-30% of facebookTrafficis mobile
Users haveDevices and Want to Use XING, but XING Mobile isnotofferingenough!
* Sources: TNS SegmentationStudy of XING Users, February 2010;
Jackson Bond, Corporate Development BUSINESS NETWORKING IS MOBILE
26. 03 Smartphone Users in Germany
2010 2010 2012
60% 11% 22%
2m 9m 18m
22%
Source: TNS, Otto, Google Study, GoSmart 2012: Always in Touch, Studie der Smartphone-Nutzung 2012, 08 June 2010
Jackson Bond, Corporate Development BUSINESS NETWORKING IS MOBILE
27. Bridging Offline and Online
Key to XINGs Mobile Success:
Jackson Bond, Corporate Development BUSINESS NETWORKING IS MOBILE
28. Events at XING
Last Year
>150.000 events
@XING
business people meet
at a conference
They want to:
- do business
- exchange contact information
- stay connected
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29. Use Case
They pull out their mobile phones
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30. XING Mobile Handshake
… connects Business People on XING who
meet in the real world.
Online & Offline bridged!
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31. XING Mobile Handshake Innovation Sept. 2010
Try it!
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33. 11 Using XING on the go
Take your business network everywhere you go
XING Mobile is available for various smartphones.
Apps can be downloaded free of charge.
Key XING features wherever you are
• Native apps for Android, BlackBerry,
iPhone, Timescape, LG mini – plus a
mobile browser version for all
smartphones
• Network updates: Find out what's new
in your network at a glance and update
your status at any time
• Messages: Read and write XING
messages - wherever you are
• Contacts: Constant access to your XING
contacts. Add and confirm new contacts
• Search: Find contacts faster via the
integrated XING search function
• Visitors to your profile: See who visited
your profile at any time
XING – Powering Relationships 33
34. Mobile Visits on XING (via Browser & Apps)
350%
300%
250%
200%
150%
100%
50%
Designing for Mobile is a cornerstone of XING‘s Product
Strategy
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