Viadeo is a professional social network with over 45 million members worldwide and 10 million members in Europe that EADS has partnered with to help source and recruit talent as well as build their employer brand through job postings, a company page, and targeted advertising. EADS aims to recruit over 5,000 permanent employees and 4,000 interns in 2012 and sees Viadeo as a valuable tool to help identify candidates globally. Initial results for EADS have been positive with nearly 800 members joining their career group on Viadeo in the first month.

1. Social Recruiting & Professional
Networking
Making The Most Of Your Professional Network
@petercrosby

2. “Dark Bedrooms”

3. “The Weight of Disappointment”

4. Who are we ?
BRIC &
European
45 professional
10
million members million members
Worldwide social network in Europe

5. 45 million members worldwide
30 thousand new members join each day
• 1,000,000 new • 165,000 active
members/month discussion forums
• 150,000 connections/
• 80,000 forum members
day
per month
• 1,250 events/week
• 18,000 articles shared/
day

6. Europe : 10 million members…
…and a strong local presence
France
6M
Spain
1.2M
LONDON
Italy
1.1M
LILLE
PARIS
NANTES UK
LYON
MILANO
500K
TOULOUSE
AIX Other
MADRID
BARCELONA
1.7M
6

7. 45 million members worldwide
GLOBAL REACH
LOCAL APPROACH
EUROPE 10
MILLION 10 CHINA
USA & CANADA 1.6M MILLION
4 INDIA
3.3M MILLION
MEXICO
AFRICA 2.5
MILLION
3.6M
BRAZIL
MASSIVE GROWTH
LATIN AMERICA 15.1 POTENTIAL IN ASIA
2 LOCAL BRANDS OFFER
MILLION 1.8M
REST OF WORLD LOCALIZED FEATURES
EMERGING MARKETS
LOCAL OFFICES
7

8. Overview of our Hiring Solutions
VIADEO CAREER
RECRUITER : GROUP
Talent Bank COMPANY
PAGE
EMPLOYER
SOURCING
Pushed Job BRAND
Ads
DISPLAY
ADS
TARGETED
EMAILING
Sponsoring
Newsletters
8

9. EADS
Testimonial on a strong partnership

10. About EADS
• EADS is a global leader in 49.1 billion EUR
aerospace, defence and revenues (2011)
related services
133.115 employees
• We operate across the globe, (2011)
on every continent
• EADS includes four divisions: Operating in 48
Airbus, Astrium, Cassidian countries worldwide
and Eurocopter
• EADS is an employer of Ranked third position amongst
choice and has a global, top 100 employers in Europe
diverse, fully engaged and (source: universum 2011)
highly competent workforce
Foto tauschen

11. EADS Recruiting Issues
"We must fight like hell on the international market to get the best talents. It's a little
war for talent. "
Thierry Baril, Chief Human Resources Officer EADS & Airbus
Ø 5,000 permanent and 4,000 internship recruitments planned for 2012
Ø EADS is looking all year long for talented Engineers and Technicians at all levels
with key skill profiles

12. EADS Recruiting Plan
§ Recruitment events
§ Dedicated recruitment campaigns
§ Recruitment days
§ Airshows
§ Career Fairs
§ University relations
§ Promoted on
§ EADS website: jobs.eads.net
§ EADS online magazine: highflyer.eads.com
§ EADS Careers on Social Media platforms

13. Why Viadeo ?
Many recruitment activities to promote
One single platform to lead to
The EADS job platform eRecruiting @ www.jobs.eads.com : one single application
process for four divisions and for all candidates in
Germany, France, Spain and the United Kingdom
With ten million members in Europe and a massive growth on key emerging markets,
Viadeo was an obvious choice while developing EADS presence on Social Media

14. Sourcing : job ads and Talent Bank
Ø First used by the EADS Recruitment Center Global Sourcing Team
Ø The Talent Bank access allows our sourcers to identify good candidates to present
to the EADS Divisions
Ø Passive candidates and rare profiles

15. Employer branding : Career Group and
display
Almost 800
members on the
Career Group in 1
month

16. First results
ü Sourcing: For the time being Viadeo has become a key daily tool
ü Branding: Natural growth of the group members, an asset to capitalize on
ü From Europe to emerging markets

17. Social Media Recruiting & Professional
Networking
Making The Most Of Your Professional Network
@petercrosby

18. Social Ads
4.67%
191 (9.55%)

19. Overview: your employees and your news
Paid version
Your company’s
resume:
Panorama Carrière & Jobs Discussions AMEX OPEN Forum
Who has just joined?
Who has changed jobs?
Latest news from your
Twitter and RSS feeds
Are there any open
Your employees = positions?
your company’s
DNA
Visitors are
welcomed on your
Company Page by
your team. They
connect with
members of their Rejoignez la
conversation
network and find
new contacts.

20. Career & Jobs: your employer brand (1)
Recruitment and
Corporate Culture.
Panorama
Carrière &
Discussions AMEX OPEN Forum
Create a close relationship
Jobs
with candidates through
employee testimonials.
Highlight any job openings.

21. Career & Jobs: your employer brand (2)
Corporate Culture and
Recruitment
Create an engaging and visual
employer image with your
pictures, videos, and podcasts.

22. Free tab: develop your own topic
Carte blanche
Include your choice of content
and adapt it to current events at
your company: page from your
website, blog, product
catalogue… Panorama Career & Jobs
Discussions AMEX OPEN Forum

23. PSN: HIRING IN A GLOBAL MARKETPLACE
•
Democra,sed
&
global
job
market
•
Enhanced
sphere
of
search
on
both
sides
of
the
equa,on
•
But
do
you
understand
what
it
means
to
be
local?
• Global vs Local

24. PSN: HIRING IN A GLOBAL MARKETPLACE
• Too many connections weaken
the network & fail the Stress Test
• Super connectors are poor
connectors
• Quantity is a comfort blanket
• Quantity vs Quality

25. PSN: HIRING IN A GLOBAL MARKETPLACE
• Ensure you have a company
profile but…
• …this is networking & the
relationship is with YOU
• But as a company: true social
recruiting starts after you hire them
• Corporate vs Personal

26. Join the discussion
" Forum
www.viadeo.com/viadeo-business-solutions
" Reading
business.viadeo.com/whitepapers
" Viadeo Business Solutions
business.viadeo.com
" Me
@petercrosby