LinkedIn, founded in 2002 and launched in 2003, has become the world's largest professional network with over 175 million members across more than 200 countries by 2012. The platform generates revenue from recruitment and marketing solutions, with notable growth in hiring solutions reflecting a significant demand from Fortune 500 companies. To enhance LinkedIn profiles, members are advised to fully complete their profiles, utilize key phrases, and actively connect with others in their industry.

1. LinkedIn Facts
& Key Points
grow
Tips
To raise your LinkedIn Profile

2. TEN TOP FACTS ABOUT LINKEDIN
1. It took 494 days for LinkedIn to reach its first 1 million users.
2. It currently takes LinkedIn 12 days to gain 1 million new users.
3. 50.8% are male members & 49.2% are female members.
4. 68% of LinkedIn users are 35 or older.
5. 74% have a college degree or better.
6. 39% make more than equivalent of $100,000 a year.
7. In 2010 LinkedIn had more than 2 billion people searches.
8. Over 50% of LinkedIn’s 135 million members live outside the USA.
9. In 2012 Executives from every Fortune 500 company could be found on LinkedIn.
10. 1% of users are responsible for 34% of LinkedIn’s web site traffic.
OTHER FACTS AND STATISTICS ABOUT LINKEDIN
• LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.
• The site officially launched on May 5, 2003. At the end of the first month in operation,
LinkedIn had a total of 4,500 members in the network.
• As of June 30, 2012 (the end of the second quarter), professionals are signing up to
join LinkedIn at a rate of approximately two new members per second.
• The company is publicly held and has a diversified business model with revenues
coming from recruitment solutions, marketing solutions and premium subscriptions.
LINKEDIN FACTS
• As of August 2, 2012, LinkedIn operates the world’s largest professional network
on the Internet with more than 175 million members in over 200 countries and
territories.
• Sixty-two percent of LinkedIn members are located outside of the United States, as of
August 2, 2012.
• LinkedIn members did nearly 4.2 billion professionally-oriented searches on the
platform in 2011 and are on pace to surpass 5.3 billion in 2012.
• Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in Chicago,
Los Angeles, New York, Omaha and San Francisco. International LinkedIn offices
are located in Amsterdam, Bangalore, Delhi, Dublin, Hong Kong, London, Madrid,
Melbourne, Milan, Mumbai, Munich, Paris, Perth, São Paulo, Singapore, Stockholm,
Sydney, Tokyo and Toronto.
• The company’s management team is comprised of seasoned executives from
companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. The CEO of
LinkedIn is Jeff Weiner.
• LinkedIn is currently available in eighteen languages: English, Czech, Dutch, French,
German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese,
Romanian, Russian, Spanish, Swedish and Turkish.
• As of June 30, 2012, LinkedIn has 2,861 full-time employees located around the world.
LinkedIn started off 2012 with about 2,100 full-time employees worldwide, up from
around 1,000 at the beginning of 2011 and about 500 at the beginning of 2010.
© pathway2grow 2013
are located in Amsterdam, Bangalore, Delhi, Dublin, Hong Kong, London, Madrid,
Melbourne, Milan, Mumbai, Munich, Paris, Perth, São Paulo, Singapore, Stockholm,
Sydney, Tokyo and Toronto.
The company’s management team is comprised of seasoned executives from
companies like Yahoo!, Google, Microsoft, TiVo, PayPal and Electronic Arts. The CEO of
LinkedIn is Jeff Weiner.
Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in Chicago,
Los Angeles, New York, Omaha and San Francisco. International LinkedIn offices
are located in Amsterdam, Bangalore, Delhi, Dublin, Hong Kong, London, Madrid,
Melbourne, Milan, Mumbai, Munich, Paris, Perth, São Paulo, Singapore, Stockholm,
August 2, 2012.
LinkedIn members did nearly 4.2 billion professionally-oriented searches on the
platform in 2011 and are on pace to surpass 5.3 billion in 2012.
Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in Chicago,
Sixty-two percent of LinkedIn members are located outside of the United States, as of
LinkedIn members did nearly 4.2 billion professionally-oriented searches on the
platform in 2011 and are on pace to surpass 5.3 billion in 2012.
As of August 2, 2012, LinkedIn operates the world’s largest professional network
on the Internet with more than 175 million members in over 200 countries and
Sixty-two percent of LinkedIn members are located outside of the United States, as of
As of August 2, 2012, LinkedIn operates the world’s largest professional network
join LinkedIn at a rate of approximately two new members per second.
The company is publicly held and has a diversified business model with revenues
coming from recruitment solutions, marketing solutions and premium subscriptions.
LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.
The site officially launched on May 5, 2003. At the end of the first month in operation,
LinkedIn had a total of 4,500 members in the network.
As of June 30, 2012 (the end of the second quarter), professionals are signing up to
join LinkedIn at a rate of approximately two new members per second.
The company is publicly held and has a diversified business model with revenues
OTHER FACTS AND STATISTICS ABOUT LINKEDIN
LinkedIn started out in the living room of co-founder Reid Hoffman in 2002.
1% of users are responsible for 34% of LinkedIn’s web site traffic.
In 2012 Executives from every Fortune 500 company could be found on LinkedIn.

3. WORLDWIDE MEMBERSHIP
175m+ professionals around the world as of August 2, 2012
• 9m+ members in Brazil as of August 2, 2012
• 5m+ members in Canada as of January 19, 2012
• As of the school year ending May 2012, there are over 20 million students and recent
college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
• 44m+ members in the EMEA region (Europe, Middle East and Africa) as of February 17,
2012
• 34m+ members in Europe as of February 17, 2012
• 9m+ members in the UK as of April 2, 2012
• 4m+ members in France as of September 5, 2012
• 3m+ members in the Netherlands as of December 6, 2011
• 3m+ members in Spain as of March 27, 2012
• 2m+ members in Italy
• 2m+ members in the DACH region (Germany, Austria and Switzerland)
• 1m+ members in Belgium as of September 22, 2011
• 1m+ members in Sweden as of June 20, 2012
• 1m+ members in Turkey as of February 10, 2012
• 25m+ members in Asia and the Pacific as of January 29, 2012
• 16m+ members in India as of August 1, 2012
• 3m+ members in Australia as of March 12, 2012
• 4m+ members in Southeast Asia as of January 29, 2012
• 1m+ members in Indonesia as of February 21, 2012
• 1m+ members in the Philippines as of March 12, 2012
LINKEDIN AND BUSINESS
• As of June 30, 2012, LinkedIn counts executives from all 2011 Fortune 500 companies
as members; its corporate hiring solutions are used by 85 of the Fortune 100
companies.
• More than 2 million companies have LinkedIn Company Pages.
• LinkedIn represents a valuable demographic for marketers with an affluent &
influential membership.
• More than 75,000 developers are using LinkedIn APIs to create innovative tools and
services for professionals, up from 60,000 at the end of the first quarter of 2012.
• There are more than one million unique publishers actively using the LinkedIn Share
button on their sites to send content into the LinkedIn platform.
• LinkedIn members are sharing insights and knowledge in more than one million
LinkedIn Groups.
• As of June 30, 2012, 23 percent of unique visiting members come from mobile apps,
versus just ten percent a year ago. That number reaches 27 percent when including
mobile visits to the website.
© pathway2grow 2013
services for professionals, up from 60,000 at the end of the first quarter of 2012.
There are more than one million unique publishers actively using the LinkedIn Share
button on their sites to send content into the LinkedIn platform.
LinkedIn members are sharing insights and knowledge in more than one million
LinkedIn Groups.
LinkedIn represents a valuable demographic for marketers with an affluent &
influential membership.
More than 75,000 developers are using LinkedIn APIs to create innovative tools and
services for professionals, up from 60,000 at the end of the first quarter of 2012.
More than 2 million companies have LinkedIn Company Pages.
LinkedIn represents a valuable demographic for marketers with an affluent &
influential membership.
As of June 30, 2012, LinkedIn counts executives from all 2011 Fortune 500 companiesAs of June 30, 2012, LinkedIn counts executives from all 2011 Fortune 500 companies
as members; its corporate hiring solutions are used by 85 of the Fortune 100
More than 2 million companies have LinkedIn Company Pages.
LINKEDIN AND BUSINESS
As of June 30, 2012, LinkedIn counts executives from all 2011 Fortune 500 companies
1m+ members in the Philippines as of March 12, 2012
3m+ members in Australia as of March 12, 2012
4m+ members in Southeast Asia as of January 29, 2012
1m+ members in Indonesia as of February 21, 2012
1m+ members in the Philippines as of March 12, 2012
1m+ members in Belgium as of September 22, 2011
1m+ members in Sweden as of June 20, 2012
1m+ members in Turkey as of February 10, 2012
25m+ members in Asia and the Pacific as of January 29, 2012
16m+ members in India as of August 1, 2012
3m+ members in Australia as of March 12, 2012
4m+ members in Southeast Asia as of January 29, 2012
2m+ members in the DACH region (Germany, Austria and Switzerland)2m+ members in the DACH region (Germany, Austria and Switzerland)
college graduates on LinkedIn. They are LinkedIn’s fastest-growing demographic.
44m+ members in the EMEA region (Europe, Middle East and Africa) as of February 17,

4. LINKEDIN FINANCIAL METRICS
2012 Quarter 2
• Total revenue advanced 89 percent year on year to a record $228.2 million.
• Hiring Solutions revenue was $121.6 million, increasing 107 percent compared to
the year ago period. In the quarter, hiring solutions comprised 53 percent of total
revenues compared to 48 percent last year. There are over 12,000 enterprises under
contract for hiring solutions.
• Marketing Solutions revenue was $63.1 million, increasing 64 percent compared to the
prior year.
• Premium Subscriptions revenues ended the quarter at $43.5 million, up 82 percent
year over year.
• According to comScore, unique visitors (including members and non-members)
increased 30 percent year over year to average 106 million in the second quarter of
2012. Page views increased 31 percent to 9.3 billion. When including SlideShare, which
LinkedIn acquired in May 2012, there were nearly 131 million unique visitors in June
2012, making LinkedIn the 26th most visited website in the world.
10 KEY TIPS TO RAISE YOUR LINKEDIN PROFILE, INCREASE YOUR BUSINESS
CONNECTIONS AND GENERATE REVENUE
1. Finish your profile page to 100% complete. Include a photograph.
2. Add acceptable key words & phrases into every one of your profile & job description
scripts.
3. Use 50% of your invitations to connect with others who have more than 500
connections.
4. Sign up to as many groups that interest you of the 50 groups available to you &
where possible allow members to contact you in the group settings
5. Ensure you have a minimum of 3 recommendations listed on your profile page. If you
do, you are 3 times more likely to be found via the LinkedIn search listings.
6. Find Colleagues and other Associates on Linkedin and if possible Endorse and
Recommend them – This will not only raise your profile but may assist in you being
recommended
7. Aim to use every one of your 3,000 invitations LinkedIn gives most new members.
8. Change & add a new short posting at the top of your profile page at least once every
3 months.
9. Use the ‘Advanced Search’ bar to connect with people from your industry sector.
10. Have a goal with a plan of action on how you are going to reach your first
100/500/1000 etc connections.
© pathway2grow 2013
3 months.
Use the ‘Advanced Search’ bar to connect with people from your industry sector.
Have a goal with a plan of action on how you are going to reach your first
100/500/1000 etc connections.
recommended
Aim to use every one of your 3,000 invitations LinkedIn gives most new members.
Change & add a new short posting at the top of your profile page at least once every
do, you are 3 times more likely to be found via the LinkedIn search listings.
Find Colleagues and other Associates on Linkedin and if possible Endorse and
Recommend them – This will not only raise your profile but may assist in you being
where possible allow members to contact you in the group settings
Ensure you have a minimum of 3 recommendations listed on your profile page. If you
do, you are 3 times more likely to be found via the LinkedIn search listings.
Find Colleagues and other Associates on Linkedin and if possible Endorse and
Recommend them – This will not only raise your profile but may assist in you being
Use 50% of your invitations to connect with others who have more than 500
Sign up to as many groups that interest you of the 50 groups available to you &
where possible allow members to contact you in the group settings
Ensure you have a minimum of 3 recommendations listed on your profile page. If you
Add acceptable key words & phrases into every one of your profile & job description
Use 50% of your invitations to connect with others who have more than 500
CONNECTIONS AND GENERATE REVENUE
Finish your profile page to 100% complete. Include a photograph.
Add acceptable key words & phrases into every one of your profile & job description
2012, making LinkedIn the 26th most visited website in the world.
10 KEY TIPS TO RAISE YOUR LINKEDIN PROFILE, INCREASE YOUR BUSINESS
CONNECTIONS AND GENERATE REVENUE
2012. Page views increased 31 percent to 9.3 billion. When including SlideShare, which
LinkedIn acquired in May 2012, there were nearly 131 million unique visitors in June
2012, making LinkedIn the 26th most visited website in the world.
According to comScore, unique visitors (including members and non-members)
increased 30 percent year over year to average 106 million in the second quarter of
2012. Page views increased 31 percent to 9.3 billion. When including SlideShare, which
LinkedIn acquired in May 2012, there were nearly 131 million unique visitors in June
Premium Subscriptions revenues ended the quarter at $43.5 million, up 82 percent
According to comScore, unique visitors (including members and non-members)
increased 30 percent year over year to average 106 million in the second quarter of
revenues compared to 48 percent last year. There are over 12,000 enterprises under
Marketing Solutions revenue was $63.1 million, increasing 64 percent compared to the
Premium Subscriptions revenues ended the quarter at $43.5 million, up 82 percent