Analysis of LinkedIn and XING, focusing on the relative size and growth of their networks, particularly in the DACH region (Germany, Austria and Switzerland).

1. LinkedIn vs. XING
In Germany, Austria and Switzerland
(DACH Region)
Prepared by James Glazebrook
www.jamesglazebrook.com

2. LinkedIn vs. XING Fact Sheet
Company
Founded 2002 2003
Revenue (Q3 2011) $139m (€103m) €17m
Increase (year-on-year) +126% +20%
Recruitment Services (Q3 2011) Hiring Solutions: $71m (€52m) E-Recruiting: €3.1m
Increase (year-on-year) +160% +60%
Number of Employees 1,797* 420
Network
Current Membership 135m+ 11m+*
In DACH region 2m+ 5m+*
Languages supported 11 16
(differences) (+ Romanian) (+ Chinese, Dutch, Finnish,
Hungarian, Korean, Polish)
Sources: LinkedIn, XING
November 2011, except *September 2011
Prepared by James Glazebrook
www.jamesglazebrook.com 2

3. LinkedIn vs. XING Size of Network
Traffic Rank*
Global
Global DACH
LinkedIn: 13th
XING: 279th
Germany
LinkedIn: 39th
XING: 15th
Summary
5m+
• Globally, LinkedIn continues to dominate,
reporting over 135m members worldwide
• XING, the third largest business network, 2m+
135m+
trails behind with a reported membership of
around 11m
• Because of this, LinkedIn is the 13th most
popular website in the world, while XING sits
in position 279
• However, XING still holds the majority
share of the German-speaking market,
with over 5m members in the DACH region
• LinkedIn has only 2m members in this 11m+
market
• In Germany, XING is the 15th most popular
website, and LinkedIn the 39th
*Source: Alexa
Prepared by James Glazebrook
www.jamesglazebrook.com 3

4. LinkedIn vs. XING Membership Growth
Global Membership Growth
(2010 to 2011) DACH
LinkedIn: +59% (85m* to 135m)
XING: +13% (10.1m to 11.m)
Summary
• LinkedIn is experiencing global
membership growth of 59%, compared to
XING’s 13%
• XING reported a membership growth of 19%
across the DACH region from Q3 2010 to
Q3 2011
• Social Talent estimates that, in Germany,
LinkedIn grew by 158% from 2010 to 2011.
The blog ascribes this growth to XING users
switching to LinkedIn**
• Assuming these growth rates don’t change
in the coming years – and that the growth of
LinkedIn in Germany is replicated in Austria
and Switzerland – projections show that
LinkedIn’s German-speaking
membership could exceed XING’s as
early as 2013
*http://mashable.com/2010/11/17/linkedin-stats
**http://www.socialtalent.co/resources/?p=2618
Prepared by James Glazebrook
www.jamesglazebrook.com 4