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LinkedIn vs. XING
In Germany, Austria and Switzerland
           (DACH Region)




            Prepared by James Glazebrook
              www.jamesglazebrook.com
LinkedIn vs. XING Fact Sheet


                          Company
                              Founded                    2002                            2003

                 Revenue (Q3 2011)                 $139m (€103m)                        €17m
             Increase (year-on-year)                   +126%                            +20%

   Recruitment Services (Q3 2011)           Hiring Solutions: $71m (€52m)        E-Recruiting: €3.1m
           Increase (year-on-year)                      +160%                          +60%

               Number of Employees                      1,797*                           420

                            Network
                 Current Membership                     135m+                           11m+*
                     In DACH region                      2m+                            5m+*

               Languages supported                       11                               16
                      (differences)                 (+ Romanian)              (+ Chinese, Dutch, Finnish,
                                                                              Hungarian, Korean, Polish)
                  Sources: LinkedIn, XING
   November 2011, except *September 2011

                                               Prepared by James Glazebrook
                                                 www.jamesglazebrook.com                                    2
LinkedIn vs. XING Size of Network
Traffic Rank*
Global
                                                               Global               DACH
LinkedIn: 13th
XING: 279th

Germany
LinkedIn: 39th
XING: 15th


Summary

                                                                                        5m+
•  Globally, LinkedIn continues to dominate,
   reporting over 135m members worldwide
•  XING, the third largest business network,                                      2m+

                                                     135m+
   trails behind with a reported membership of
   around 11m
•  Because of this, LinkedIn is the 13th most
   popular website in the world, while XING sits
   in position 279
•  However, XING still holds the majority
   share of the German-speaking market,
   with over 5m members in the DACH region
•  LinkedIn has only 2m members in this                               11m+
   market
•  In Germany, XING is the 15th most popular
   website, and LinkedIn the 39th


*Source: Alexa

                                                   Prepared by James Glazebrook
                                                     www.jamesglazebrook.com                  3
LinkedIn vs. XING Membership Growth
Global Membership Growth
(2010 to 2011)                                                                   DACH
LinkedIn: +59% (85m* to 135m)
XING: +13% (10.1m to 11.m)


Summary
•  LinkedIn is experiencing global
   membership growth of 59%, compared to
   XING’s 13%
•  XING reported a membership growth of 19%
   across the DACH region from Q3 2010 to
   Q3 2011
•  Social Talent estimates that, in Germany,
   LinkedIn grew by 158% from 2010 to 2011.
   The blog ascribes this growth to XING users
   switching to LinkedIn**
•  Assuming these growth rates don’t change
   in the coming years – and that the growth of
   LinkedIn in Germany is replicated in Austria
   and Switzerland – projections show that
   LinkedIn’s German-speaking
   membership could exceed XING’s as
   early as 2013


*http://mashable.com/2010/11/17/linkedin-stats
**http://www.socialtalent.co/resources/?p=2618

                                                  Prepared by James Glazebrook
                                                    www.jamesglazebrook.com             4

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LinkedIn vs Xing

  • 1. LinkedIn vs. XING In Germany, Austria and Switzerland (DACH Region) Prepared by James Glazebrook www.jamesglazebrook.com
  • 2. LinkedIn vs. XING Fact Sheet Company Founded 2002 2003 Revenue (Q3 2011) $139m (€103m) €17m Increase (year-on-year) +126% +20% Recruitment Services (Q3 2011) Hiring Solutions: $71m (€52m) E-Recruiting: €3.1m Increase (year-on-year) +160% +60% Number of Employees 1,797* 420 Network Current Membership 135m+ 11m+* In DACH region 2m+ 5m+* Languages supported 11 16 (differences) (+ Romanian) (+ Chinese, Dutch, Finnish, Hungarian, Korean, Polish) Sources: LinkedIn, XING November 2011, except *September 2011 Prepared by James Glazebrook www.jamesglazebrook.com 2
  • 3. LinkedIn vs. XING Size of Network Traffic Rank* Global Global DACH LinkedIn: 13th XING: 279th Germany LinkedIn: 39th XING: 15th Summary 5m+ •  Globally, LinkedIn continues to dominate, reporting over 135m members worldwide •  XING, the third largest business network, 2m+ 135m+ trails behind with a reported membership of around 11m •  Because of this, LinkedIn is the 13th most popular website in the world, while XING sits in position 279 •  However, XING still holds the majority share of the German-speaking market, with over 5m members in the DACH region •  LinkedIn has only 2m members in this 11m+ market •  In Germany, XING is the 15th most popular website, and LinkedIn the 39th *Source: Alexa Prepared by James Glazebrook www.jamesglazebrook.com 3
  • 4. LinkedIn vs. XING Membership Growth Global Membership Growth (2010 to 2011) DACH LinkedIn: +59% (85m* to 135m) XING: +13% (10.1m to 11.m) Summary •  LinkedIn is experiencing global membership growth of 59%, compared to XING’s 13% •  XING reported a membership growth of 19% across the DACH region from Q3 2010 to Q3 2011 •  Social Talent estimates that, in Germany, LinkedIn grew by 158% from 2010 to 2011. The blog ascribes this growth to XING users switching to LinkedIn** •  Assuming these growth rates don’t change in the coming years – and that the growth of LinkedIn in Germany is replicated in Austria and Switzerland – projections show that LinkedIn’s German-speaking membership could exceed XING’s as early as 2013 *http://mashable.com/2010/11/17/linkedin-stats **http://www.socialtalent.co/resources/?p=2618 Prepared by James Glazebrook www.jamesglazebrook.com 4