Livre blanc sur les MarketPlace développé par l'agence VNC Online, on trouve les caractéristiques de chaque VMP utilisé en France, commission, cible, chiffre d'affaires, nombre de de visites, services offerts par la VMP et comment y accéder
Livre blanc sur les MarketPlace développé par l'agence VNC Online, on trouve les caractéristiques de chaque VMP utilisé en France, commission, cible, chiffre d'affaires, nombre de de visites, services offerts par la VMP et comment y accéder
Présentation de l'E-transformation du Parcours Client dans le cadre du MBA Marketing et Commerce sur Internet, #MBAMCI, Institut Leonard de Vinci, La Defense-Paris. Promo Part Time 2014/2015
- Introduction
- Côté clients
- Outils de l’e-transformation
- Impacts entreprises
- Un exemple : le parcours client voiture
- Conclusion
Dans le cadre de la 4eme édition de la semaine de l'emploi, FrenchWeb.fr dresse la liste des ESN (ex SSII) et agences opérant en régie, spécialisés dans le numérique
Conférence-Débat sur la Transformation digitale au Maroc.
Co organisée par la Chambre Britannique de Commerce au Maroc et Social Impulse sous le thème : Transformation Digitale : quelles perspectives pour les entreprises marocaines ? elle a eu lieu le 19 octobre 2016 à Casablanca.
Retrouvez ici une présentation passionnante qui traite de la stratégie digitale du site vente-privee.com. Les leviers utilisés, leur efficacité, cette présentation vous renseignera sur le sujet.
Souvent confondu avec le métier de modérateur ou de rédacteur de tweets, le community manager est un métier nouveau et spécifique. Quelles sont ses missions ? Quelle est sa place ? Comment reconnaître un bon community manager ? Telles sont les questions abordées dans cette présentation préparée par le pôle Digital Influence de Dagobert.
Etude du Business Model de AirBnB par le cabinet Onopia spécialiste de l'innovation de Business Model, proposition de Valeur, Design Thinking, Design de service, Expérience Client
Retrouvez les 10 bonnes pratiques du e-merchandising personnalisé présenté, lors du salon eCommerce Paris 2013, par Vincent Schickel-Küng, CEO & Founder de Prediggo
Les enjeux d'une stratégie cross canal - Converteo - 2012Romain Fonnier
Convertir sur le web ou en magasin ? Pourquoi choisir, accompagnez votre client en cross-canal !
En 2012, le web ne peut plus être pensé comme un canal isolé, avec des consommateurs différents des autres canaux.
Au contraire, le web se révèle être au carrefour de tous les canaux, constituant la base d’un dispositif cross-canal.
Chaque enseigne doit maintenant apprendre à tirer profit de la complémentarité de ses canaux pour maximiser à la fois la satisfaction de ses clients et sa rentabilité in fine.
Marques et distributeurs innovent sans cesse par de nouveaux dispositifs cross-canal dont ils ne mesurent cependant pas toujours les implications tant stratégiques qu’opérationnelles.
Analyzing the User Experience of Vertical Social Networks: NuzzelTapglue
This is the second part of our series "Analyzing the User Experience of Vertical Social Networks" where we take a deeper look into successful social networks and how they leverage social features.
Présentation de l'E-transformation du Parcours Client dans le cadre du MBA Marketing et Commerce sur Internet, #MBAMCI, Institut Leonard de Vinci, La Defense-Paris. Promo Part Time 2014/2015
- Introduction
- Côté clients
- Outils de l’e-transformation
- Impacts entreprises
- Un exemple : le parcours client voiture
- Conclusion
Dans le cadre de la 4eme édition de la semaine de l'emploi, FrenchWeb.fr dresse la liste des ESN (ex SSII) et agences opérant en régie, spécialisés dans le numérique
Conférence-Débat sur la Transformation digitale au Maroc.
Co organisée par la Chambre Britannique de Commerce au Maroc et Social Impulse sous le thème : Transformation Digitale : quelles perspectives pour les entreprises marocaines ? elle a eu lieu le 19 octobre 2016 à Casablanca.
Retrouvez ici une présentation passionnante qui traite de la stratégie digitale du site vente-privee.com. Les leviers utilisés, leur efficacité, cette présentation vous renseignera sur le sujet.
Souvent confondu avec le métier de modérateur ou de rédacteur de tweets, le community manager est un métier nouveau et spécifique. Quelles sont ses missions ? Quelle est sa place ? Comment reconnaître un bon community manager ? Telles sont les questions abordées dans cette présentation préparée par le pôle Digital Influence de Dagobert.
Etude du Business Model de AirBnB par le cabinet Onopia spécialiste de l'innovation de Business Model, proposition de Valeur, Design Thinking, Design de service, Expérience Client
Retrouvez les 10 bonnes pratiques du e-merchandising personnalisé présenté, lors du salon eCommerce Paris 2013, par Vincent Schickel-Küng, CEO & Founder de Prediggo
Les enjeux d'une stratégie cross canal - Converteo - 2012Romain Fonnier
Convertir sur le web ou en magasin ? Pourquoi choisir, accompagnez votre client en cross-canal !
En 2012, le web ne peut plus être pensé comme un canal isolé, avec des consommateurs différents des autres canaux.
Au contraire, le web se révèle être au carrefour de tous les canaux, constituant la base d’un dispositif cross-canal.
Chaque enseigne doit maintenant apprendre à tirer profit de la complémentarité de ses canaux pour maximiser à la fois la satisfaction de ses clients et sa rentabilité in fine.
Marques et distributeurs innovent sans cesse par de nouveaux dispositifs cross-canal dont ils ne mesurent cependant pas toujours les implications tant stratégiques qu’opérationnelles.
Analyzing the User Experience of Vertical Social Networks: NuzzelTapglue
This is the second part of our series "Analyzing the User Experience of Vertical Social Networks" where we take a deeper look into successful social networks and how they leverage social features.
Analyzing the User Experience of Vertical Social NetworksTapglue
This is the first presentation of a series, in which we analyze the UX patterns of successful vertical social networks. For our initial case study, we took a look at MapMyRun and how its social features have allowed this app to become one of the most successful apps in the Health & Fitness category.
revolutr is an Interest based social network lets you connect with like minded people. It also helps you discover news, videos, books based on your interests.
You can discover & share anonymous posts.
The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at tkawaja@lumapartners.com.
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Microsoft and SurfRay collaborate to create rich website search experiences with SharePoint and Ontolica. In this webcast, Microsoft Technical Solution Expert and FAST veteran, Carlos Valcarcel, joins Josh Noble to reveal how SharePoint search enables public sector websites to connect communities and content. They will show live public sector SharePoint sites leveraging SharePoint and Ontolica Search to improve capacity building, increase efficiency, connect communities, and collaborate.
Utilizando redes sociales para la innovación en servicios de telecomunicacion...IBMSSA
En Social Business, las personas se conectan e interactuan en espacios digitales más allá de la empresa, creando valor y alcanzo los objetivos de negocios.
Brief overview of how social media helps with various business functions like business content creation, customer service, CRM, decision making, community listening, content monitoring.
Presented at the 2009 Society for New Communications Research (SNCR) Forum. This presentation showcases best practices and lessons learned about building online community for enterprise. Process, business goals and metrics for brand communities to thrive.
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
Agile Marketing Engagement Strategies - Digital Industry NetworksAndy McCartney
If one of your business objectives is to rapidly generate a new source of contacts, engagement, thought leadership and leads, then ... bypass traditional PR and prospecting, and establish direct compelling conversation with prospects and customers via a "Digital Industry Network"
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Global Content Strategy: This Is Going to Be Big!Rebecca Lieb
Enterprises are still in the early stages of integrating content strategy as a discipline – into the marketing mix, operations, and technology. Multinationals face a more complex challenge: scaling content across borders, languages, cultures, and teams. This report by analyst Rebecca Lieb of Kaleido Insights examines related challenges and best practice recommendations.
Contextual Campaigns: Content, Context & Consumer Connections in a Post-Scree...Rebecca Lieb
Digital marketing has moved beyond the screen. Beacons, sensors, IoT, every Thing can be connected and surrounded with content. This research looks at contextual campaigns: what they are, how and why to get started, case examples from companies like Disney and Marantz; and the benefits and risks of diving in.
Content Methodology: A New Model for Content MarketingRebecca Lieb
For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this webinar is for you.
This presentation reveals why leading organizations are adopting a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise.
A content methodology exists when an organization establishes specific, well-defined objectives and key performance indicators (KPIs) for content marketing, and embraces a culture of constantly learning and iterating through each round of publishing.
Webinar presented on May 11, 2016 with Contently and the American Marketing Assn. (AMA)
In this report, marketing expert Rebecca Lieb explores why marketers need to focus on customer-centric marketing strategies that rely more on providing valuable content and less on media buys.
By synthesizing current research, industry trends, and the thoughts of 17 marketing influencers, the report gives you an informed perspective on how online marketing is changing—and what you should do to keep your audience engaged.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
Content, Connectivity & Convergence: Sorting Out ComplexityRebecca Lieb
Presented to Pinterest's Pinstitute on April 28, 2015, this talk/deck focuses on the need for developers to help integrate content marketing software solutions with converged media requirements
How Connected Content Will Change Your (Marketing) WorldRebecca Lieb
Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015.
What is “connected content?”
We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.
From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels.
Takeaways:
Insight into recent research on connected content
How technology enables connected content across the organization
How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
Report content marketing performanceContent Marketing Performance: A Framewor...Rebecca Lieb
Despite a surge in adoption of content marketing and of organizational content strategy, measuring the impact of content on the business is complex and fraught with strategic, organizational and tool challenges. Because the content and analytics markets are still fairly nascent, there are few to no standards that adequately capture the impact of content on the business, whether from a reputation, revenue, operational or brand perspective.
Content strategists and digital marketers struggle to select the right metrics and frequently opt for measuring volume rather than impact when impact metrics are too complex to measure, or the required data or tools are not available.
This report lays out a framework for measuring the impact of content across the business, and includes a set of case studies and recommended metrics to enable content strategists to approach measurement at the outset, rather than at the conclusion, of their content development initiatives.
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
Companies that evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization are more successful not only across their marketing initiatives but also with other internal and external success benchmarks, such as sales, employee advocacy, customer service, audience engagement, thought leadership, and hiring.
When content becomes an ingrained element of an enterprise’s culture, the culture functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process.
Based on my research report, co-authored with Jessica Groopman for Altimeter Group.
Table of Contents
Definition of a Culture of Content
Why the Culture of Content Is Emergent Now
The Anatomy of a Culture of Content: Inspiration, People, Processes, and Content
Setting the stage for a panel discussion on global content marketing challenges. This panel was presented at both Salesforce.com's Dreamforce and ExactTarget's Connections conferences in 2014
Content Marketing Software RFP: A Framework to Determine Marketer Needs & Sol...Rebecca Lieb
Against a backdrop of hundreds of content marketing vendors, with new ones emerging all the time, brands are challenged to articulate their content marketing needs. This makes creating an RFP and asking the right questions both of internal stakeholders as well as vendors incredibly difficult from the start.
In this 45-minute webinar, analyst Rebecca Lieb shares best practices for your content marketing software selection process, including her research on the content marketing software landscape.
Watch the webinar on-demand at: http://www.slideshare.net/Altimeter/webinar-content-marketing-software-rfp-by-altimeter-group
Download our Content Marketing Software RFP template at: www.altimetergroup.com/content-marketing-software-rfp.
Rebecca Lieb shares findings from her recent research report on how content marketers should go about selecting content marketing tools. With input from 143 ecosystem contributors, we'll explore the plethora of content tools available, how the market is evolving, and how marketers should think about content tool selection.
Real-Time Marketing: The Ability to Leverage Now - WebinarRebecca Lieb
Webinar delivered on Feb. 27, 2014 outlining reatl-time marketing use cases, best practices, strategic and tactical preparation, based on the Altimeter Group research report of the same name.
[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb Rebecca Lieb
Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.
Organizing for Content: Models to Incorporate Content Strategy and Content Ma...Rebecca Lieb
Despite an overwhelming trend toward content marketing and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations have not yet addressed content on either a strategic or tactical level. This report explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
5. Agenda
• Defining VSNs
• Community-Driven Content
• Robust Community
• Workflow Applications
• Business Models
• Case Example
6. Vertical vs. Horizontal
• Highly segmented user base • Highly diverse user base
• Specific topics covered in • Broad topical range
depth • Low specialization
• High specialization • Less public privacy
• Generally more
private, gated
7. Vertical Networks – “Socializing”
Business Functions
HR IT Fin Med Dev R&D
Industry Specific
...
Where IT Goes to Work
Networks
Professional
Network
Personal
Network
8. Community-
Driven Content
Community members
generate the bulk of site
content and drive site
interaction
Learnist has been described as the
„Pinterest‟ for education, enabling users to
add blogs, feeds, video, podcasts,
comments, votes, etc. to “Learnboards” in
order to quickly create lessons and course
units.
9. Robust
Community
A concentrated and highly
specialized community, with
shared issues, interests, and
connections
GovLoop is a platform of more than 60,000
public sector professionals dedicated to
best-practice/blog/resource sharing, finding
career opportunities, training, and
connecting with other government workers.
10. Workflow
Applications
Providing tools and content
to enable
professionals/members
better accomplish their
work/goals
Medical professional network, Doximity
offers all members secure digital fax lines,
accessible via web and mobile. It also
enables secure messaging and search
between colleagues and other providers.
11. VSNs: The Business Case
Possible business models selling to brands and
advertisers
• Marketing solutions • Platform solutions
• Advertising & content • Co-branded platform functions
• Targeted audience • Workflow applications
• Influencer identification • APIs and embeddable widgets
• Influencer contracting • 3rd party shopping (“s-
commerce”)
• Sponsorship, promotions
• Lead generation
• Research/Analytics
packages
• Hiring/candidate-sourcing
• Customized reports for brands/
• Matches employers with job seekers vendors
12. VSNs: The Business Case
Create value for members
• Membership model • For businesses themselves
• Enable members to better perform their • Empowers employees
jobs/functions
• Career development
• Enable knowledge sharing via
community, 1:1 • Integrating VSN into existing
business model
• Jobseekers can engage and collaborate
with fellow jobseekers
• Premium subscriptions model
• Access to premium
access, features, APIs, etc.
• Enable member-brand communication
• Integrated Apps, APIs
13. E-Toro incentivizes top investors (influencers)
and takes a cut off of each trade
With 2M+ users across 140 countries, the central feed showcases top investors‟
activities in real-time and allows users (novice traders) to mimic their decisions.
Managing investments worth tens of billions annually, the company pays traders $10
13 per follower and then takes a commission (.1-.3%) off each transaction.
14. Example: Forrst leverages
membership for targeted job ads
Forrst offers immense value to members, as a
community where developers and designers can
crowdsource and test their ideas out. The site makes
money through both membership and piping in job
posts and relevant ads targeting this highly
14 specialized audience.
15. Example: LinkedIn‟s multi-track
Business Model drives mass scale
LinkedIn‟s revenue grew 81% YOY in Q3 2012 at
$252m, jumping to an estimated $940m full-year.
20% of total 50% 30%
revenue
17. Wave handles accounting for SMBs, liberating
them to focus where they really need to
Wave serves as an all-in-one solution for very small business payroll, personal finance,
accounting, invoicing, payment transactions, and other key finance WORKFLOWS. They bolster
their COMMUNITY with a paid pro network, SMB forum, and CONTENT like FAQs, discussion
threads, SMB data, and other resources.
18. Spiceworks provides value at every
stage of the purchase cycle…
Learn Connect
Network with buyers inside the
leading social network for IT
Uncover IT buyer behaviors/preferences
that shape purchase decisions
Sell
Reach
Marketing tools to reach an Link your sales force or reseller
audience of over 2M IT pros directly into our marketplace
19. THANK YOU
Rebecca Lieb
rebecca@altimetergroup.com
rebeccalieb.com/blog
Twitter: lieblink
Disclaimer: Although the information and data used in this report have been produced and processed from
sources believed to be reliable, no warranty expressed or implied is made regarding the completeness,
accuracy, adequacy or use of the information. The authors and contributors of the information and data
shall have no liability for errors or omissions contained herein or for interpretations thereof. Reference
herein to any specific product or vendor by trade name, trademark or otherwise does not constitute or imply
its endorsement, recommendation or favoring by the authors or contributors and shall not be used for
advertising or product endorsement purposes. The opinions expressed herein are subject to change without
notice.
20. 20
ABOUT US
Altimeter Group provides research and advisory for companies
challenged by business disruptions, enabling them to pursue
new opportunities and business models.
Visit us at http://www.altimetergroup.com or contact
info@altimetergroup.com.
Editor's Notes
Learnist, from test prep company Grockit, has been described as Pinterest for education. Learnist enables users to add Web resources -- such as blogs, feeds, videos and podcasts -- to Learnboards to quickly create lessons and units.
http://alexdc.org/2010/12/want-to-create-a-vertical-social-network-answer-these-10-questions-first.htmlhttp://socialmediatoday.com/fidoogle/116245/business-model-open-social-networksExamples of Platform Solutions:LinkedIn’s LinkedIn Recruiter, InMails, or ProfileStats Pro, premium account types include premium features
http://alexdc.org/2010/12/want-to-create-a-vertical-social-network-answer-these-10-questions-first.htmlhttp://socialmediatoday.com/fidoogle/116245/business-model-open-social-networksExamples of Platform Solutions:LinkedIn’s LinkedIn Recruiter, InMails, or ProfileStats Pro, premium account types include premium features
http://techcrunch.com/2012/03/13/social-investment-network-etoro-is-picking-up-another-15-million-from-spark-others/eToro is an investment network that lets user follow and trade based on activity of other investors.
http://bmimatters.com/2012/05/16/understanding-linkedin-business-model/http://www.wired.com/business/2012/11/linkedin-blowout/http://www.forbes.com/sites/ciocentral/2012/08/04/why-wall-street-likes-linkedin-more-than-facebook/http://techcrunch.com/2012/11/01/linkedin-q3-2012/WHY INVESTORS LIKE LINKEDIN MORE THAN FBHow is it that LinkedIn, less engaging and so much smaller than Facebook, is so much better at making money?Professional versus socialThe answer seems to lie in the nature of information found on each platform. When aggregated at scale (and mapped to true identities), both sets of data are easily monetizable in a number of ways. But professional data holds key characteristics that are currently making it, pound for pound, more valuable to Wall Street than social data.Recency:Our professional lives don’t change at nearly the same pace as our social lives. Many users only return to LinkedIn to update their profiles when they change jobs, but the information LinkedIn has about users’ professional life is relatively current and up-to-date. On the flip side, Facebook requires you to constantly update your rapidly changing social information to retain value as well as stay relevant to target advertisers.Authenticity. People take a great deal of creative license when they represent themselves in their social circles. Of course it happens in professional life as well (I’ve seen quite a few cases of rounded-up GPAs or overstated ‘charity’ involvement), but you don’t typically see resumes where the candidate says they attended “The School of Hard Knocks” or are the current President of the United States, when actually they are still a senior at Berkeley. On Facebook, facts are just not as important as having fun and impressing your friends. But it’s easier for advertisers to monetize accurate information that truly reflects consumer identities and preferences.StandardizationWhat defines me professionally is far more limited than what defines me socially. My social identity on Facebook is a complex and ever-changing amalgamation of ideas, interests, thoughts, pictures, places and media that I am perpetually curating and refining as my tastes and life change. However, in the professional arena, I am defined by a far more standardized set of criteria: where I live, my age, where I worked, my job title, where I studied, what I majored in and my GPA. For recruiters, this is easy data to digest and utilize, and it doesn’t change very often. This is also what makes it so valuable and inherently easier to monetize.Put it like this: if users simply stopped editing their Facebook profiles, Facebook would have little value to advertisers after about 3-5 years. Conversely, LinkedIn would still be the largest collection of professional data and resumes in the world.Enterprise spend versus consumer spendConsumer-focused business models can be a real slog, and steady monetization is elusive. First, there are the challenges of scaling and distribution, then fast-paced innovation and blistering competition, not to mention the fickle and unpredictable spending habits of the customers themselves. Remember when Netflix increased their prices marginally? Members were outraged and attrition skyrocketed.SAP and Oracle steadily increase prices on their enterprise customers each year with clock-like dependability with very little fallout.When companies find a solution that works, they adopt it, integrate it, budget for it, and are unlikely to shed it. Mass adoption can take years, even decades, to achieve, but once established, the revenue streams can resemble a long-term annuity.Despite yielding revenue from premium subscriptions and consumer-facing advertising, LinkedIn, at its moneymaking core, is an enterprise company. It sells its lead enterprise recruiting solution, LinkedIn Recruiter, at a high price-point, as well as a number of other offerings for the enterprise.My gut tells me that Wall Street likely values the long-term enterprise contract revenue at significantly higher multiples than the consumer-facing streams.Whether that’s advertising to users to buy a good or a service, enrolling them in a game, Facebook makes money in one way: facilitating consumer spending. This generally means more volatility on the path to monetization.
http://techcrunch.com/2012/12/17/with-500k-users-wave-rebrands-to-tell-the-world-it-isnt-just-about-free-accounting-anymore/BIZ MODEL: Freemium model, supported by ad placements and certain paid features.Other specs:Specialize in companies with under 10 employeesgrowing at 1,300 new business sign-ups a day!57B tracked in income and spending130k bank accounts connected33M transactions downloaded11M minutes of data entry savedCompany can undercut a lot of other options out there, without sacrificing features, through integrated advertising and select paid products, like the payroll offering, and the online credit card payments it’s using for direct response to invoicing. Wave is a great online accounting application for small businesses. There are several features that, taken together, make Wave different from other accounting tools. 1) Accounting is totally free. Not freemium, or free with usage caps. Just plain free. 2) Wave Accounting is a full double-entry accounting app, which is preferred by accountants. It also has financial dashboards, and can track expenses, and can be used in a lightweight manner if business owners don’t need or want full accounting… “It’s really about bringing together all sorts of different functionality together into one place for small business owners. We’ve signed up about almost 500,000 small businesses around the world so far, and are adding new ones at a rate of about 1,300 new signups each day.” Free offerings will remain a core part of the platform, and that freemium will always be the plan for Wave. He says that with products like direct payment transactions and payroll where charging a fee makes sense, they’ll continue to do that, too, and also notes that conversions are very promising in terms of getting customers on board with those products from the existing free ones, though he wouldn’t go into specifics.
Intro with DCJ, ANIMATIONS illustrate their 360 approach….Worth mentioning they’re gathering all of this 360 data about IT buyers on the backend…BACKGROUNDSpiceworks connects a community of 2.4 million IT professionals with 1,500+ tech vendors, offering a wealth of content-types and a suite of IT workflow apps to help members better perform their jobsCOMMUNITY- Advice, Q&A, Discussions, Meet-ups at events, etc. WORKFLOW- Help Desk, Inventory, Monitoring, Purchasing appsCONTENT- How-to’s, Product Reviews, Vendor PagesResults2.4m memberbase growing at *2,300/dayUsers spend 500m min/month on IT applicationsMore than 30k product reviewsHigher engagement (time per unique) than LinkedIn (3:09 min. vs. .18min) Revenue per registered user is more than twice that of LinkedIn’sMonthly Engagement2.9M unique users14.5M tickets produced56M page views550M minutes